Adobe Experience Cloud Blog

APRIL 27, 2011

by Maria Pergolino Remember the days when cold calling was one of the primary ways sales reps managed lead generation ? practices, traditional cold calling has for the most part become a thing of the past and sales teams couldn’t be happier. Marketing generates and nurtures leads until they are sales-ready. The best Sales 2.0

Cold Calling 48

Cold Calling Lead Generation Sales Qualified Leads Lead Ranking 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

Follow these six ways for increasing conversion rates and improving lead generation: 1. Include a mock-up of the white paper or photo of the webinar presenter. Make the best use of the 1024 characters available to you. Test: Testing is an essential tool for lead generation.

Landing Pages 48

Landing Pages Lead Generation Optimization Lead Scoring 48

Adobe Experience Cloud Blog

APRIL 1, 2011

They are a great way to promote thought leadership and generate leads. Using lead management and marketing automation systems, we can narrow our focus and choose a target audience based on industry, job role, and previous interest. But registration doesn’t necessarily lead to attendance. The prize of choice in 2011 is the iPad2.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

Adobe Experience Cloud Blog

JULY 6, 2011

In fact, in 2011, a record 27 sequel films will be released. Don’t lead with information about your company, products and/or services. The best online content can tap into this by following the same premise behind sequels: Re-purpose content/content archetypes that have worked in the past. Gary Vaynerchuck.

Content Marketing 48

Content Marketing Storytelling Content Marketo 48

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. With over 1,500 worldwide customers, Marketo is a leader in cloud software and one of Silicon Valley’s fastest-growing companies.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Adobe Experience Cloud Blog

MARCH 28, 2011

However, if you are a B2B company dedicated to quality lead generation, a one-page hit won’t do you much good. Perhaps your Pay Per Click team has identified that your visitors respond best to fulfillment labeled as ‘3 Steps to…’ as opposed to ‘white paper’.

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

SnapApp

FEBRUARY 13, 2018

Multichannel marketing refers to the practice of engaging prospects, leads and customers across a combination of indirect and direct communication channels. Multichannel marketing is as much about engaging existing leads and customers as it is about reaching new prospects. . . First up. . . For example: . A physical store.

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63