ViewPoint

DECEMBER 20, 2011

You’ll see from the list below that our marketing and sales bloggers are B2B lead generation and lead management thought leaders who share their expertise as business executives, strategists, consultants, speakers, authors, editors and college professors. Lead generation. Outsourcing lead generation.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. If you have content- test which pieces work best.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Hubspot

APRIL 8, 2011

The marketing dollars clients typically set aside for outbound tactics like mass mailings and cold calling were getting scrapped in favor of online activities. Companies were beginning to see that content marketing, social media outreach and online lead generation could yield a high ROI. Connect with HubSpot :

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Online Marketing 28

Hubspot

AUGUST 18, 2011

Luckily for us, inbound marketing was born and has become the next best thing since sliced bread (If you’re a marketer or sales professional, I hope you’d agree!). BlueLeadz focuses on everything marketing and more, including SEO, networking, lead generation, and web design. Bluleadz Inbound Marketing Blog.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Paid Search Agency 28