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Is 2020 the Year of Extended Reality (XR) in Marketing? (National Science Fiction Day Special)

Martech Advisor

Consumers are eager to interact with their favorite brands in all-new ways – connecting the physical world with digital elements. Today, XR technology looks very different – 360-degree videos on YouTube, AR filters on Snapchat, and DIY VR equipment like Google Cardboard have changed our conception of immersive experiences.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

While 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction, only 34% have actually asked those buyers. ( At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. Earnest Agency ).

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Social Media: The Journey Begins With You

Marketing Insider Group

According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value. These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. She is a speaker, author, and current member of the LinkedIn Influencer program. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

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The New Social Buyer Ecosystem

Tony Zambito

  The pace in 2011 has noticeably quickened.    While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention.  Image via Wikipedia.

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How to Build a Content Strategy for Small Businesses

Scoop.it

All major platforms support video content, even LinkedIn. Evernote publishes most of its content on Facebook, Twitter, and YouTube. Read more about B2C content strategies here. It also includes artsy Instagram Stories and innovative YouTube content. Create Interactive Content. to leverage AI in its marketing.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. Marketing Pilgrim ).