Is 2020 the Year of Extended Reality (XR) in Marketing? (National Science Fiction Day Special)
Martech Advisor
DECEMBER 30, 2019
Consumers are eager to interact with their favorite brands in all-new ways – connecting the physical world with digital elements. Today, XR technology looks very different – 360-degree videos on YouTube, AR filters on Snapchat, and DIY VR equipment like Google Cardboard have changed our conception of immersive experiences.
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