KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. How can a good B2B video be characterized? Why is it a good idea to incorporate video into your B2B marketing? The word these days is content. We’ll help you get started.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

B2B Digital Marketer

MARCH 30, 2023

Jay shares his thoughts on the importance of creating valuable content for both current customers and new prospects. He emphasizes the need to tell a bigger story with top-of-the-funnel content that isn’t directly related to your product or service, and how this can help engage and captivate your audience. It took off.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

LeanData

APRIL 6, 2023

Your speed to lead — your lead response time — has never been more important than now, in this new era of B2B buying. Many B2B revenue teams are seeing inbound motions flail in comparison to quarters and years previous. And, it’s been changed, forever so, by today’s new B2B buyers.

Features 52

Features Leads Lead Marketing Qualified Leads 52

Heinz Marketing

FEBRUARY 14, 2023

At each stage of a journey, the prospect is seeking additional knowledge and understanding. However, merely applying this framework to a funnel doesn’t make it any more helpful. Risk-Taking : Taking risks and challenging oneself can have a positive impact on confidence (Zimmerman & Schunk, 2011). There is no more guesswork.

Top of Funnel 85

Top of Funnel Paid Search Agency Lead Ranking Lead Scoring 85

markempa

JUNE 17, 2012

Tweet CSO Insights , which interviews thousands of chief sales officers to benchmark B2B sales best practices, has tracked an alarming trend. Over the past six years, forecast deals are closing at a lower and lower rate, and a dramatically higher percentage are ending up with the prospect making no decision at all. warns Dickie.

Sales Cycle 120

Sales Cycle Sales Management B2B Sales Top of Funnel 120

markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. The goal: to drive more prospects to call them.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

markempa

FEBRUARY 6, 2012

Tweet Mobile marketing for B2B is in one of the newest marketing channels yet, according to the 2011 B2B Marketing Benchmark Report , it ranks second only to whitepaper downloads for growing B2B email lists – even though only 48% of the B2B companies responding have a mobile version of their website. “As

Mobile Marketing 120

Mobile Marketing B2B Marketing B2B Paid Search Agency 120

markempa

AUGUST 19, 2012

Track your prospects’ activities throughout the marketing and sales funnels. The sales cycle in most B2B companies is 90 days to two years, and you have to consider all of the marketing that goes on in between there. Related Resources: MarketingSherpa B2B Summit 2012. You hit your target,” Baggott says.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. The number one priority of B2B marketers? Generate Leads: 46%. . Keyword Strategy.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Convince & Convert

OCTOBER 12, 2013

To further put this into context, about 70% of American households had satellite or cable television, circa 2011. Tracking URLs, visibility into your purchase funnel, unified customer databases. Myth 11: The rules are different in B2B. Yes, the purchase funnel and some of the tactics are different in B2B.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Marketing Insider Group

JUNE 2, 2010

Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. Second, you need to have compelling content that meets the prospects needs. This requires our prospects to become well informed before making any decision.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

The Point

AUGUST 8, 2011

Amongst its findings: • Overwhelmingly, the #1 marketing objective for 2011 (based on funds allocated) is “Increasing New Customer Acquisition”. • If anything, it would be reasonable to conclude that marketers are overwhelmingly investing 2011 budget dollars in lead generation activity. It’s an approach.

Lead Generation 100

Lead Generation Social Media Allocation Marketing Qualified Leads 100

ANNUITAS

MARCH 10, 2011

The continuing growth of B2B marketing and marketing automation is indeed good news for those of us in the B2B marketplace. Despite the claim by some that automation is “floundering”, marketing automation is clearly gaining steam and poised for even more growth in 2011. This inconsistency can cause significant confusion.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Qualification 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? And also explain my view on the role of the B2B Marketer.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Marketing Insider Group

OCTOBER 5, 2010

In “ Revising Our Demand Generation Definition as B2B Marketers &# Adam does an excellent job of thoroughly putting a call to action out to all marketers that demand generation needs to be end-to-end. See in a “campaign world&# marketers think we have way more control over the prospect situation than we really do.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

OCTOBER 19, 2010

At the time, I was leading a large online demand generation program and had some thoughts about the state of the marketing and sales funnel. And I agree with Craig Rosenberg at Focus, that “every organization should make the effort to depict its revenue funnel on one page. To our customers there is no funnel.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

NuSpark Consulting

SEPTEMBER 10, 2011

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. A formalized value proposition that is compelling to prospects. Increase lower in funnel sales. Acquire New Customers.

Top of Funnel 100

Top of Funnel Practices Planning Lead Scoring 100

Marketing Insider Group

JUNE 24, 2010

What does all this mean to the B2B marketer? Identify what activities your prospects engage in with their mobile devices. Summit Augmented Reality For B2B Marketing in 2011? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Inbox Insight

SEPTEMBER 26, 2017

Targeting the right prospects is central to B2B marketing but getting them to engage with you and your brand is the next biggest challenge. Each prospect requires individual content based on subject and format. This type of funnel is become more common place with B2B marketers today when launching lead generation campaigns.

Top of Funnel 40

Top of Funnel Work Management Marketing Management Marketing Funnels 40

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

by Maria Pergolino B2B sales forces have multiple challenges to contend with in today’s digital marketplace. More collaboration also leads to improved revenue forecasting because sales can get a more complete picture of prospects yet to enter the sales funnel during forecasted periods.

B2B Sales 48

B2B Sales Top of Funnel Landing Pages RSS 48

Industrial Marketing Today

OCTOBER 25, 2011

B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads. Maximize the middle of the funnel (MoFU) for converting more leads into sales opportunities. How do you use content marketing to manage your industrial sales funnel?

Top of Funnel 60

Top of Funnel Marketing Funnels Content Marketing High Quality Lead 60

Marketing Insider Group

JUNE 3, 2010

Market to them and never forget that even in B2B, human beings still make the decisions. Know your prospects pain points. Cultivate as many relationships and connection in your customer and prospects ecosystems as you can find. Nothing drives response more than strong titles addressing prospect needs. Know them all.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Adobe Experience Cloud Blog

MARCH 6, 2017

In fact, because of these developments, investments in AI startups has risen in recent years—increasing from $145 million in 2011 to $681 million in 2015, according to CB Insights. Identifying prospective customers (53%). Choosing between dozens of assets over multiple channels for every prospect is a task that humans are unable to do.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Marketing Insider Group

MAY 5, 2011

.&# But when I asked her how much of the other marketing activities at her company had touched those same converted prospects, she had no idea. The classic marketing funnel looks at leads as the progression of a person from being identified as a prospect through revenue close. The “Last Click&# Problem. Boy, was I wrong!

Marketing Attribution 100

Marketing Attribution ROI Paid Search Agency Lead Ranking 100

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? Augmented Reality For B2B Marketing in 2011?"

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

AUGUST 12, 2010

At the beginning of the year when the funnel is looking light and the end of the quarter or year seems far away, eager sales people see their friends cashing bonus checks and decide they want more, more, more. My advice is to B2B Marketers is to follow this natural ebb and flow. Help sales fill their pipeline funnels.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Offer tested content that meets well-defined prospect needs.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

JULY 1, 2010

It includes an excellent overview of how to maximize your Twitter searches to identify prospects. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" All rights reserved.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

AUGUST 26, 2010

It includes an excellent overview of how to maximize your Twitter searches to identify prospects. Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Resources Media Web 2.0 100

MLT Creative

DECEMBER 9, 2010

As I was pondering this topic the other day, it occurred to me to Google “B2B predictions” to see what others may have said on the subject. There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. damphoux Mike Damphousse Big idea for #B2B: Back to basics.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

Marketing Insider Group

AUGUST 3, 2010

And so with the author’s permission I am summarizing it here for our B2B audience. In the past I spoke about The 4 Most Common Mistakes in B2B Content Marketing and described the importance of understanding and analyzing keywords. While the benefits of this approach are clear, B2B marketers must also be aware of the risks.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

MLT Creative

JANUARY 17, 2011

The B2B marketing industry is no different. 2011 Goal: Reach a grade of 100 by improving our on-page SEO and inbound links. We know that constant attention to filling the funnel increases opportunity for lead generation and new business. Renew focus on the middle of the funnel activities to nurture leads.

Top of Funnel 40

Top of Funnel Inbound Marketing Funnel Advertising Advertising Agencies 40

Marketing Insider Group

JULY 21, 2010

While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve. While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

OCTOBER 7, 2010

Here are brief descriptions of these five closes: Financial Close A financial close is the natural choice when you have successfully helped a prospect quantify the impact of their business problems. Help the prospect create the longest possible list of entries in the “For” column. If the prospect answers “Ten”, you’re done!

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

B2B Digital Marketer

SEPTEMBER 29, 2020

In this episode of the B2B Digital Marketer Podcast , Nicoline Maes shares her experience working with B2B clients and how you can come up with a successful advertising and content marketing strategy through the right balance between push and pull marketing. 00:36 – Nicoline Maes’ background in B2B Digital Marketing.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Marketing Insider Group

SEPTEMBER 9, 2010

In simpler words, a brand’s social activities need to help your prospects with something that is relevant to your brand. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" All rights reserved.

Social Media 100

Social Media Brand Identity Branding Media 100