Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

BOP Design

FEBRUARY 20, 2019

The beginning of 2019 is a great time to assess everything you’ve been doing and find ways to build on your B2B marketing and social media strategy. We’ve included essential sizes for Facebook, Instagram, Twitter, LinkedIn, and YouTube to help you stay current on photo and image specifications. What’s New for 2019?

Social Media 50

Social Media Media B2B Linkedin 50

Exo B2B

MAY 9, 2017

Snapchat was born in September 2011, in California. As B2B marketing professionals and social media specialists, we obviously had to write about it. Many marketers are asking the following questions: Is Snapchat suitable for the B2B sector? Can it be integrated into a B2B marketing strategy ? ©MediaMetrix.

B2B Marketing 40

B2B Marketing Allocation B2B Budget Programs 40

Hubspot

JUNE 11, 2020

Since then, this number has likely grown as brands continue to use a number of online platforms to stream virtual events, Q&As, and other content that their audiences will value. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). But, simply choosing a platform can be easier said than done. Data Source.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Belkins

MARCH 12, 2020

How does it impact the world of B2B sales? Sadly, B2B also gets affected by the low levels of consumer confidence and hits the most important part of B2B — face-to-face appointments and events. According to the PredictHQ data , the cost of canceled events will be over $500,000,000. However, we made it.

B2B Sales 73

B2B Sales Contingency Planning Work Management Marketing Management 73

Adobe Experience Cloud Blog

MAY 7, 2015

If facilitating connections is at the center of your social networking platform, it’s imperative to be active in important conversations, especially when they have global impact. Meaningful engagement is exactly what Facebook has accomplished with its initiatives surrounding the recent earthquake in Nepal. Meaningful Engagement.

Facebook 48

Facebook Thought Leadership Marketo Social Networks 48

Zoominfo

MARCH 27, 2018

On average 29% of B2B customers are fully engaged ( source ). B2B companies retain fully engaged customers more than others by 27% ( source ). Over half of all customer interactions happen during a multi-event, multi-channel journey ( source ). Successful Customer Engagement.

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Promote events through social media? Create video emails?

Social Media 100

Social Media Tools Buzz Media 100

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Marketing Insider Group

JUNE 21, 2011

Last week I attended the Marketing Profs B2B Marketing Forum where I saw an amazing presentation from my new friend Christina “CK&# Kerley (@CKsays). It has been far too long since I wrote about How To Get Started In Mobile Marketing and asked Are You Ready for Mobile Marketing in 2011? . The world has changed.

Mobile Marketing 100

Mobile Marketing Tactics Marketing Strategy Marketing & Strategy 100

Adobe Experience Cloud Blog

JANUARY 12, 2012

If you haven’t bought into the B2B marketing effectiveness of mobile, it’s time to take a second look at your lead generation strategy. Consider this statistic from a recent study by comScore : In August 2011, more than 72.2 Check out these facts about mobile and how the channel can work for your B2B marketing: Almost 40 million U.S.

Mobile Marketing 48

Mobile Marketing Lead Generation B2B Marketing Marketing & Strategy 48

Tony Zambito

JULY 24, 2011

From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    The pace in 2011 has noticeably quickened.    As for some of the social networks, like LinkedIn , you can connect with people who can help you out.   Image via Wikipedia.

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. The Argument for B2B Blogging Some may argue blogging is a " dying initiative. "

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

DECEMBER 6, 2011

B2B Content Marketing Assessment. « Must-See Content Marketing Examples From 2011. How to Climb the Engagement Pyramid with Public Sector Content » « Must-See Content Marketing Examples From 2011. | 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Facebook: 30% increase.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Atomic Reach

JANUARY 3, 2019

Larry Kim is a one-stop-shop guru on the utilization of Facebook Ads and messaging for marketing optimization. Kim is the CEO of MobileMonkey, a platform that helps companies engage with customers using Facebook Messenger. Johnson has shared her insightful knowledge at numerous events and offers numerous training and coaching services.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. A B2B Directory website example is ThomasNet. ONE COMMENT ON B2B Hubs Or PPC? Are All Leads Created Equal? Good leads. Quality leads. At the right price.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Marketing Insider Group

AUGUST 24, 2010

Share: Read more from Social Media B2B Marketing , Content Marketing , Marketing Innovation , Social Media , Social Media Campaigns 3 Comments Post a comment Martine Hunter Aug 25 2010 Great post Brian. participant (non-person) kept hawking an upcoming paid event. Augmented Reality For B2B Marketing in 2011?"

Organization 100

Organization Planning Paid Search Agency Allocation 100

Adobe Experience Cloud Blog

AUGUST 31, 2011

Welcome to Dreamforce 2011. Step 2: Create an Employee Social Network. Step 3: Create a Customer Social Network & Product Social Network. Chatter Service : This is like Facebook chat but with customers- potentially reducing service costs. Chatter Now : Think Facebook chat. Now starts the fun.

Jigsaw 48

Jigsaw Salesforce.com Social Networks Ideal Customer Profiles 48

The Effective Marketer

MARCH 9, 2010

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. Clear header with big title and date/time of the event. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Outbrain

MARCH 19, 2019

The founder of WordStream, and now the CEO of MobileMonkey, he has developed a deep and broad understanding of every aspect of online advertising, from AdWords to Facebook marketing to chatbots. gyro is one of the most notable companies in the marketing world and is the largest independent B2B marketing agency across the globe.

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? His columns can be found in the Search Engine Watch archive.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Paul Gillin

AUGUST 26, 2011

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. million Facebook likes by boring people. New York Life has carefully cultivated more than 100,000 likes on Facebook. “We

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Convince & Convert

MAY 25, 2010

link] #bgsd [link] Elizabeth Sosnow Digital and Dollars – Successfully Adding Online Marketing to Your Agency Services | Conferences and Events | Soci… [link] [link] Paula Lovell Hey @jaybaer you were rocking at #CAPRSA and this proves it. Looking forward to a repeat of the good times in 2011. Vegas, baby! Vegas, baby!

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Hubspot

OCTOBER 16, 2013

Uber, a mobile app that connects riders to taxis and car services, took this event as an opportunity to help. Takeaway: It''s essential to pay attention to current events and where your business can fit in. In 2011, the social medium''s traffic grew 40x in six months. In the last year, according to Inc. 3) Pinterest.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Convince & Convert

AUGUST 24, 2010

. “ The Black Art of Optimizing Facebook Wall Posts &# can be voted for here. We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities. “ Your Content Stinks! Drive Results with Content Marketing &# can be voted for here.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Hubspot

MAY 13, 2015

When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook. b) Likealyzer (For Facebook). Type in your competitors URLs, and drill down into all the major social networks except LinkedIn.

Social Media 28

Social Media Social Marketing Terms and Conditions Media 28

Webbiquity

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. by B2B Lead Roundtable Blog.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter for B2B Marketing.

Twitter 100

Twitter Tactics Tools Tips 100

Chris Koch

DECEMBER 28, 2010

From Facebook to email to putting telephones on employees’ desks (remember, the telephone started as a “consumer” communication technology, too), companies think that every new wave is going to lead to gajillions in lost productivity. Guess what companies, people wasted time at work long before Facebook came along.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Webbiquity

OCTOBER 16, 2012

30% of the world’s entire population is now online, and social networking is the most popular and time consuming online activity—with users spending more than one fifth (22%) of their time engaging on social media channels. This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Paul Gillin

JUNE 9, 2010

Following is an excerpt from Social Marketing to the Business Customer , which is due to be published in January, 2011 by John B. Those early online outposts looked little like the Facebooks and LinkedIns of today, though. Those metaphors are now a staple of every social network and provide a powerful incentive for participation.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Customer Experience Matrix

JANUARY 24, 2015

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. It recently added lead scoring and the ability to look up individuals on social networks. Hatchbuck was founded in 2011 and launched its product in 2013. You get the idea.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Webbiquity

MARCH 21, 2012

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads.

Linkedin 100

Linkedin Tactics Tips Best Practices 100