KoMarketing Associates

SEPTEMBER 1, 2016

If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. B2B marketers face a similar challenge. B2B Marketing Takeaway. Data from CNNIC shows 63.5

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Brandwatch Marketing

MARCH 7, 2023

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. That Is A Lot Of Time Spent Online Using Social Media The 7 Burning B2B Social Media Questions Why Do You Tweet?

Social Media 100

Social Media Buy Media Marketing & Strategy 100

B2B Marketing Traction

MAY 19, 2015

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. The results showed that content marketing is often not owned by B2B marketers.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

Martech

MARCH 11, 2024

This article explores how conventional martech infrastructure alienates most potential buyers and suggests steps to adapt tools and strategies for better long-term brand affinity and demand generation. For the company, less alienation and more effective communication with most of our market. What problem does your company solve?)

Efficiency 79

Efficiency Marketing Automation Services Lead Ranking Brand Identity 79

accelerate agency

OCTOBER 14, 2021

To help you find what you’re looking for, you can use the following links to jump quickly between sections: What is a Saas Company? SaaS will continue to increase in popularity over the coming years as more companies choose to streamline their operations. Is Netflix a SaaS company? What qualifies as SaaS?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Marketing Insider Group

JULY 14, 2020

2006: Facebook debuts. 2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. Companies hire marketers to implement strategies that drive marketing value. Yet, companies still spend millions or even billions on traditional advertising or brand marketing.

Paid Content 291

Paid Content Ad Frequency Paid Search Agency Marketing Budget 291

accelerate agency

OCTOBER 14, 2021

What is a Saas Company? Types of SaaS companies: B2B & B2C. Stages of a SaaS company. Top 20 SaaS companies of 2021. Top 6 SaaS companies to work for. Getting started with a SaaS company. What is a SaaS company? Is Netflix a SaaS company? The SaaS business model.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Zoominfo

OCTOBER 31, 2018

B2B influencer marketing. Yet, its popularity has been slow to catch on in the B2B community. In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs ( source ). In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs ( source ).

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Crimson Marketing

OCTOBER 8, 2013

57% of companies have acquired a customer via their blog. Companies that blog 15 times or more a month get 5 times more traffic that non-blogging companies. 70% increase in visits to video sites since 2011. B2B marketers rank case studies the most effective method of marketing with content. Facebook posts.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. We hope you will use these highlights to help shape your marketing strategies for the year to come. The More Things Change, the More They Stay the Same. Online) Marketing Spending on the Rise.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Webbiquity

DECEMBER 18, 2018

On June 28th, 2011 Google Plus was launched with great fanfare. The business world is littered with examples of companies that have struggled to enter a new market. Thankfully, there are new market entry strategies that work, as long as you’ve done your business model homework to understand customer needs. In many (most?)

Training 214

Training Planning Work Management Marketing Management 214

Webbiquity

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers?

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. And so this led me to the conclusion that the broader future of B2B Marketing is Social! This got me to thinking.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Webbiquity

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Vocus vs. Cision (November 8, 2011). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). The One Effective Use of Facebook for B2B Marketing (March 9, 2010).

PR 100

PR Stats Social Media Twitter 100

ClearVoice

NOVEMBER 4, 2022

In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” A post to check out: A Masterful B2B Marketing, Unthinkable Storytelling Masterclass: Jay Acunzo on Marketing Smarts.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Zoominfo

MARCH 27, 2018

Engaged customers spend more money, actively support branding initiatives, and often become your company’s best ambassadors. No matter how big your company is, the industry you work in, or the products you sell, customer engagement is vital to the growth of your business. On average 29% of B2B customers are fully engaged ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? So they’ve written a manifesto (reg.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Webbiquity

JUNE 13, 2012

Mobile browsing is unquestionably having an impact on website strategy, but the impact varies widely among different sectors based on a variety of factors. For B2B companies with complex offerings, however, the pressure is far less urgent. and research reviews. But even this simple research is becoming increasingly mobile.

Marketing Websites 100

Marketing Websites B2B Mobile Marketing Marketing Analytics Tools 100

MLT Creative

MARCH 1, 2011

Here's what's on tap for marketing industry events for March 2011. March 15, Digitalize Your Marketing Strategy. New York, NY: This full-day event will immerse marketers and senior management on Facebook. March 23-24, Social Pulse 2011. March 24, 2011 Atlanta Marketer of the Year Awards. March 1-2, TFM&A.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Enterprise Management 40

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Content4Demand

NOVEMBER 8, 2018

by Tonya Vinas, Director of Content Strategy. Now that everyone agrees the B2B buyer’s journey more closely resembles a plate of spaghetti than a strand of spaghetti, social messaging is becoming a more critical component of buyer engagement. In fact, predictive analytics about B2B buyers are plentiful. Importing Engagement.

Multi-Channel 71

Multi-Channel Conference Social Media Mobile Marketing 71

TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. This is up from 35% in 2011. It also affects how B2B marketers can reach buyers. This constant connectivity provides new opportunities for marketers to connect with B2B buyers who consume and interact with online content at all hours of the day.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Marketing Insider Group

DECEMBER 1, 2010

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. What I do know is that B2B Marketers have a ton of options today. But which ones are really working to drive our strategy and our business forward? Here is a copy of the presentation Confessions of a B2B Marketer as well.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

NOVEMBER 15, 2011

A year ago, Forrester released their CMO Mandate: Adapt or Perish where they spoke about the large number of CMOs who are seeking to transform their upended marketing organizations in 2011. Accenture just released this report stating that “B2B Marketing Executive Are Mission Out On Social Media Potential.”

Social Marketing 100

Social Marketing B2B Marketing Paid Search Agency B2B 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Customer Experience Matrix

SEPTEMBER 2, 2011

With 45,000 registrants, the company says that Dreamforce is now the largest technology industry gathering. But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend. That said, there’s a difference between a clear strategy and a successful strategy.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Exo B2B

MAY 9, 2017

Snapchat was born in September 2011, in California. The company is currently valuated at $24 billion. As B2B marketing professionals and social media specialists, we obviously had to write about it. As B2B marketing professionals and social media specialists, we obviously had to write about it. ©MediaMetrix.

B2B Marketing 40

B2B Marketing Allocation B2B Budget Programs 40

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Oh and that means thinking ahead.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Oh and that means thinking ahead.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. The number one priority of B2B marketers? Same survey; companies 200-1000 employees.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Marketing Insider Group

JUNE 7, 2010

The session will be moderated by David Rosen, Chief of B2B Social Media at Makovsky + Company. We will be discussing what the PRSA is calling “ The Forbidden Dance: B2B and Social Media ”. This is an area of opportunity for B2B companies and needs to be managed very carefully. It’s all about content!

Social Media 100

Social Media Media B2B Customer Satisfaction 100