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The ROI Guy
DECEMBER 6, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?
Marketing Insider Group
DECEMBER 5, 2013
We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors. It may even hurt us in the buying process. 60-70% of B2B marketing content goes unused ( Sirius Decisions ). InboundWriter ). Content Marketing'
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The Effective Marketer
MAY 9, 2011
Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. Does it sound familiar?
The Effective Marketer
AUGUST 30, 2010
Then with all the triggers in place, sit back and watch the software do the job of sending the right message to the right prospect at the right time. That reminds me of what I see when I visit most B2B companies’ websites. In the B2B marketing space this is notorious. Wow, it’s magical! Yes, except for one little detail.
Marketing Insider Group
JUNE 18, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Offer tested content that meets well-defined prospect needs.
Adobe Experience Cloud Blog
MARCH 31, 2011
by Maria Pergolino Today’s digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages. They have become the drivers of the buying cycle rather than passengers on the sales train. Consider these 5 B2B marketing tips for press release success: 1.
Adobe Experience Cloud Blog
JUNE 6, 2011
by Maria Pergolino Successful B2B marketing is a moving target, so it’s critical for marketers to keep up with new trends and opportunities. . Today’s marketers need to factor this into their lead generation tactics in order to attract and convert these prospects into qualified leads. Create content through buyer personas.
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