markempa

DECEMBER 29, 2011

Some people say I’m an expert in B2B lead generation because I wrote a book on it, but you know what? This year’s B2B Lead Roundtable webinars are testament to that. The results were astounding – the difference between the best- and worst-performing lists was $581 per lead.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Ranking Lead Scoring 120

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. From voice search to delivery and everything in between, a consumer can shop and buy practically anything right from the palm of their hand. Even for B2B companies, VR will account for 40 percent of their buyer experiences by 2022. As Anita Lettink shows, that old saw is a bit of a myth.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Engagio

JANUARY 19, 2021

Most of us in B2B would have no problem listing the firmographic data about our target prospects, things like revenue range, number of employees, location, and industry. That’s a 5233% growth since 2011!). Additionally, technographic data can be used in your artificial intelligence algorithm to identify your best customers.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

markempa

SEPTEMBER 22, 2011

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”. Learn the fastest, easiest approach to ensure you’re using the best lists.

Webinar Metrics 120

Webinar Metrics Top of Funnel Ideal Customer Profiles Case Study 120

KoMarketing Associates

FEBRUARY 9, 2015

It is becoming more common for B2B organizations to offer website visitors content accessible in multiple languages. In the past, B2B marketers would be concerned with duplicate content issues that could arise in the implementation of multilingual web content. Multilingual Web Page SEO Best Practices for Google.

SEO 120

SEO B2B Marketing & Strategy Guidelines 120

Tony Zambito

DECEMBER 19, 2010

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    We all know buyer behavior has changed so much that the B2B business world has to find ways to adapt or be left in the dust.  Image via Wikipedia.   And thank you Mr. . 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Valasys

OCTOBER 26, 2020

Based on its understating, the search engine delivers best relatable result as per the search query. To present best possible results, search engines do permutation and combination of various languages, formats, and vocabularies associated with the website coding. It can be practice easily.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 52

KoMarketing Associates

SEPTEMBER 1, 2016

B2B marketers face a similar challenge. From a B2B perspective, the audience is desirable: 31 percent of the users are company employees, 15.7 B2B Marketing Takeaway. For B2B marketers, one of the great values of QQ is as a customer service tool. B2B Marketing Takeaway. Data from CNNIC shows 63.5 Research shows 73.9

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

MLT Creative

NOVEMBER 1, 2011

November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. November 3-5, BlogWorld Expo 2011. November 7-11, Digital Atlanta 2011. November 8, Appnation at Digital Atlanta 2011!

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

Adobe Experience Cloud Blog

SEPTEMBER 2, 2011

The Sights of Dreamforce 2011. The Sights of Dreamforce 2011 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. However, I am happy to provide you with a visual experience of what has been described as half industry trade show, half rock concert. View more presentations from Marketo.

Trade Show 48

Trade Show Marketo Conference B2B Marketing 48

Webbiquity

MAY 3, 2011

It’s a way to find and form relationships with others who share our particular interests and passions, whether down the street or on other continents; interesting people with whom there has been no practical way to engage before. A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale. Amber Buhl.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

KoMarketing Associates

JULY 1, 2014

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. Common B2B Link Building Questions. Common B2B Link Building Questions. Created: February 23, 2011. What Are Some Effective Techniques For Building Links? What is a “Paid Link”?

Link Building 120

Link Building Paid Content Google Advertorials 120

B2B Marketing Directions

JANUARY 14, 2023

In their 1994 best-seller, Built to Last , Jim Collins and Jerry Porras argued that the most successful companies refuse to be constrained by the "Tyranny of the OR" and instead embrace the "Genius of the AND." The inaugural (2011) version of Scott Brinker's marketing technology landscape graphic contained about 150 solution providers.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

markempa

AUGUST 6, 2010

B2B marketers have been hit hard in recent years and have faced enormous challenges. This week, MarketingSherpa launched their 2011 B2B Marketing Benchmark Survey and they’re looking for B2B Marketers to provide their data and insights via this short survey.

B2B Marketing 120

B2B Marketing Advertising Benchmark B2B Lead Scoring 120

Webbiquity

JANUARY 31, 2019

Flexibility and responsiveness are important, but a documented strategy is critical in establishing overall practices and objectives. In this case, word of mouth marketing and influencer marketing are your best tactics to stay relevant. Are you adopting influencer marketing best practices ?

Social Media 243

Social Media Media Word of Mouth Analysis 243

MLT Creative

DECEMBER 23, 2011

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. Thank you to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

MLT Creative

MAY 31, 2011

June 1-3, Unleash 2011 Chicago, IL: Don’t miss the Business Marketing Association’s annual conference. June 6-8, Measure Up Boston, MA: The world’s most comprehensive cross-dimensional view of marketing measurement best practices. Download advanced content from our B2B Marketing Idea Series.

B2B Marketing 40

B2B Marketing Advertising Agencies Planning Paid Search Agency 40

Adobe Experience Cloud Blog

JANUARY 19, 2011

The flurry of big privacy announcements at the end of 2010 – each one trying to outdo the others – made clear that US privacy is coming alive in 2011. Companies with all kinds of new and unique business models are proposing different self-regulation best practices.

Privacy 48

Privacy Phishing Marketing Proposals Paid Search Agency 48

Marketing Insider Group

JANUARY 4, 2011

On May 7th, 2010 I started this journey to document my thoughts and perspective on B2B Marketing. So as I begin 2011, I want to start by thanking all of you for putting up with my yammering on about the trends, hot topics and occasional outbursts on the state of B2B Marketing today. B2B Marketing Predictions For 2011 , Nov.

B2B Marketing 100

B2B Marketing B2B Advertising Agencies B2B Sales 100

MLT Creative

DECEMBER 2, 2011

You’ll come away with a firm grasp of direct marketing best practices and the practical strategies needed to implement them. December 8, BtoB's Digital Edge 2011 Virtual Show Join BtoB for our third annual Digital Edge virtual tradeshow, showcasing the best demand generation technologies and tactics for b-to-b marketers.

Demand Generation Agencies 40

Demand Generation Agencies BtoB Paid Search Agency B2B Marketing 40

MLT Creative

SEPTEMBER 30, 2011

October 5, BMA Atlanta October Keynote Event Atlanta, GA: MLT Creative will be sponsoring this dynamic B2B marketing event featuring one of the USA’s most engaging marketing speakers, Jay Baer. And, you'll get inside information on the best avenues to reach unique audiences. At the 2011 Sales 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 5, BMA Atlanta October Keynote Event Atlanta, GA: MLT Creative will be sponsoring this dynamic B2B marketing event featuring one of the USA’s most engaging marketing speakers, Jay Baer. And, you'll get inside information on the best avenues to reach unique audiences. At the 2011 Sales 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

The ROI Guy

MAY 10, 2011

These new customers add to Alinean's ever-growing list of over 100 leading B2B vendors. Combined with being named as the standardization choice at several of these major B2B accounts, these latest new 2011 account additions widen Alinean's lead and affirm its position as the industry-standard value-based sales and marketing solution provider.

Marketing Management 40

Marketing Management B2B Thought Leadership BtoB Demand Generation Agencies 40

MLT Creative

APRIL 29, 2011

May 9-11 , Confab: The Content Strategy Conference Minneapolis, MN: The conference will consist of real-world case studies, hands-on workshops, and the industries’ best. May 10-12 , Internet World 2011 London, UK: The industry event for digital marketing and online business, including speakers from Facebook, Google and eBay.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

MLT Creative

JANUARY 31, 2011

February 2, BlogWell Austin: How Big Brands Use Social Media Austin, TX : Practical, how-to advice on creating great content, educating employees, engaging fans and more. February 9, AMA Atlanta Best Bets for 2011 Atlanta, GA: Find out what industry leaders predict will happen in the year ahead.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Web 2.0 40

NetLine

DECEMBER 27, 2023

In this post, we are going to take a look at how B2B marketers can effectively integrate intent data into their martech stack to unlock its full potential. Implement data hygiene practices to remove duplicate or outdated records and enrich data with additional insights. Yes, you read that correctly.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

markempa

FEBRUARY 26, 2012

Marketers need to know their own best practices. Build a strategy from the best tactics. This chart is from the MarketingSherpa 2012 B2B Benchmark Report (of which Doyle is also the lead author). Email Summit: What’s the best lead generation tactic? asks Doyle. Click to enlarge. Related resources. All of them.

Lead Gen 120

Lead Gen Tactics Sales Qualified Leads Trade Show 120

Digital B2B Marketing

MAY 31, 2012

In B2B marketing, bad data represents a huge lost opportunity. According to SiriusDecisions , companies with the best quality data drive 70% more revenue through marketing programs than those with simply average data quality. Based on a recent study from DemandGen Report , most B2B buyers feel long registration forms are appropriate.

B2B Marketing 100

B2B Marketing Planning B2B Webcast 100

MLT Creative

JUNE 21, 2011

” The 2011 Business Marketing Association International Conference (BMA Unleash), June 1-3 in Chicago, had a similar effect on the more than 600 corporate marketers and agencies in attendance. In February 2011, he became the youngest driver in history to win the Daytona 500. Let’s do it again!”

Barriers 40

Barriers Advertising Agencies Paid Search Agency B2B Marketing 40

Webbiquity

FEBRUARY 23, 2021

By 2011 at the start of the cloud era this had increased 4x to 2 ZB. When we came to eCapital, they were looking to broaden their team both from a technical perspective, to bring in some of that best-practice consulting methodology we had gotten at Accenture, plus the accounting background that Lisa has in the office of finance.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. of respondents), and peers (28.7%), especially early in the lifecycle.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

ClearVoice

NOVEMBER 4, 2022

Best marketing blogs when you want to do a deep-dive. A post to check out: A Masterful B2B Marketing, Unthinkable Storytelling Masterclass: Jay Acunzo on Marketing Smarts. Best niche marketing blogs. Social Media Hat has been around since 2011 and has won awards for its marketing content. Social media marketing blogs.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Adobe Experience Cloud Blog

AUGUST 30, 2011

Disclosure: Marketo is a Salesforce partner and sponsor of the 2011 Dreamforce conference. Liveblogging from Dreamforce: 2011 Salesforce Partner Keynote was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Also, I’ll do some more live blogging during the event over the next few days.

Advertising Agencies 48

Advertising Agencies Enterprise Management Marketo Marketing Management 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2012

In 2011, online ad spending grew 23% in the US, just passing the $32 billion mark, and in 2012 the online ads will grow another 23% to nearly $40 billion. I have been doing online ads for a few years now, and yet I still to guess which online ads will perform the best. It is sometimes a gamble. Has this been helpful?

Advertisements 48

Advertisements Advertising Practices Paid Search Agency 48

Webbiquity

NOVEMBER 6, 2018

Web searches for “online reviews” took off, doubling between July 2008 and January 2011. Within a decade, eons of business practice were reversed. Now, the opportunity to provide (relatively brief) feedback on significant purchases is still appreciated by most consumers and B2B buyers. Keep it short. .

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

KoMarketing Associates

DECEMBER 14, 2017

It’s been a busy year – a lot has happened in the digital space in China – and I’ve been doing my best to stay on top of the latest trends. B2B marketers need to put more effort into targeting the right audience and providing customized content to win the niche market. Mobile Usage Continues to Increase.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Zoominfo

APRIL 24, 2019

57% of B2B marketers state that SEO generates more leads than any other marketing initiative. For the best results, leverage responsible keyword optimization only after crafting a high-quality piece of content. Just consider these statistics ( source ): 93% of all internet experiences begin with a search engine. Content farming.

Tactics 189

Tactics Cost SEO Lead Scoring 189