Biznology

DECEMBER 16, 2010

I am declaring 2011 the Year of the Online SMB. Google Place Pages, Hotpot, Boost, Tags, and whatever else Google has up its wealthy sleeves are all pointed directly at the SMB market, both B2C and B2B. All these factors lead to my prediction that 2011 will be the Year of the SMB. Are you ready? Get the hint?

SMB 80

SMB Marketing Budget Internet Marketing Google 80

Customer Experience Matrix

APRIL 15, 2012

MailerMailer Email Marketing Metrics Report, 2011 I just discovered this one, and I’m impressed: it goes beyond simple reporting to analyze the impact of delivery day and time, number of links, subject line length, and personalization (some surprises here). It includes figures for B2B Sales, B2B Service, Industrial/Manufacturing, and IT.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Customer Experience Matrix

AUGUST 23, 2012

Both are general purpose marketing automation systems that serve large numbers of B2C as well as B2B clients. So does MarketingPilot , a newcomer to the VEST that is more like Neolane and Aprimo in serving a mix of B2C and B2C clients.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Tony Zambito

DECEMBER 19, 2010

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    We all know buyer behavior has changed so much that the B2B business world has to find ways to adapt or be left in the dust.  Image via Wikipedia.   And thank you Mr. . 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

KoMarketing Associates

JANUARY 13, 2015

After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Sochi 2014 Winter Olympics: What’s In It for B2B Content Marketers? 10 of the Best B2B Facebook Pages. Topical/Current Events.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

LeanData

APRIL 6, 2023

Your speed to lead — your lead response time — has never been more important than now, in this new era of B2B buying. Many B2B revenue teams are seeing inbound motions flail in comparison to quarters and years previous. And, it’s been changed, forever so, by today’s new B2B buyers.

Features 52

Features Leads Lead Marketing Qualified Leads 52

Zoominfo

JULY 3, 2020

Are they a non-profit, a B2C company, another SaaS, etc? Pipeline/Deals influenced by data #zoominfo — ZoomInfo (@ZoomInfo) April 27, 2011. For many B2B brands, a tech stack can be a significant qualifying factor. This information can determine how you approach a sale and what content you share with them.

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

Zoominfo

OCTOBER 31, 2018

B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. Yet, its popularity has been slow to catch on in the B2B community. So, why aren’t more B2B companies jumping on the influencer bandwagon? One such tactic?

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

MLT Creative

NOVEMBER 1, 2011

November 1, FUNNEL 2011. London, UK: FUNNEL 2011 will arm you with the insight and understanding you need to drive greater results for your business. November 1-2, MediaPro 2011. November 3-5, BlogWorld Expo 2011. November 7-11, Digital Atlanta 2011. November 8, Appnation at Digital Atlanta 2011!

Top of Funnel 40

Top of Funnel B2B Marketing Advertising Agencies Enterprise Management 40

Customer Experience Matrix

JULY 12, 2011

As I mentioned yesterday, our new B2B Marketing Automation Vendor Selection Tool (VEST) asks vendors to estimate the number of clients in each of four size categories. So I’d estimate total industry revenue at $300 million for 2011. But not all of these are B2B marketers. This provides an interesting overview of the industry.

Marketing Automation Services 120

Marketing Automation Services Segmentation Marketing Automation Automation 120

MLT Creative

SEPTEMBER 30, 2011

October 5, BMA Atlanta October Keynote Event Atlanta, GA: MLT Creative will be sponsoring this dynamic B2B marketing event featuring one of the USA’s most engaging marketing speakers, Jay Baer. At the 2011 Sales 2.0 Download advanced content from our B2B Marketing Idea Series: October 17-18, Sales & Marketing 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 5, BMA Atlanta October Keynote Event Atlanta, GA: MLT Creative will be sponsoring this dynamic B2B marketing event featuring one of the USA’s most engaging marketing speakers, Jay Baer. At the 2011 Sales 2.0 Download advanced content from our B2B Marketing Idea Series: October 17-18, Sales & Marketing 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Web 2.0 Media B2B 100

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Contently

SEPTEMBER 28, 2017

And that’s not just for B2C companies. Professional and B2B content performs much better than most marketers realize, even for niche topics such as “Logistics.” That ship sailed around 2011. For content marketers, Facebook’s biggest value is as a paid distribution network.

Distribution 150

Distribution Paid Search Agency Top of Funnel Advertising Funnels 150

Customer Experience Matrix

MARCH 13, 2014

Products like Unica (now IBM ), Teradata Customer Interaction Manager, and SAS Marketing Automation were introduced before the earliest B2B marketing automation systems and B2C email products. As new entrants explore the world of B2C marketing automation, it’s important to recognize that the territory is already occupied.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Convince & Convert

OCTOBER 23, 2011

One of my favorite findings from the research (which analyzed more than 250,000 social media messages sent via the Argyle Social platform in 2011), is that despite what you may have heard, for B2B companies it really doesn’t matter what day you send your tweets. We’ll dispel some myths , and probably create a few new ones.

B2B 117

B2B Correlation Social Media Case Studies 117

Customer Experience Matrix

OCTOBER 17, 2012

It has a pretty low profile in the B2B marketing automation world, partly because it serves a mix of B2C and B2B clients but mostly because it started as a marketing operations management system. I profiled them in a February 2011 post.) A B2C platform can support those other functions.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. And so this led me to the conclusion that the broader future of B2B Marketing is Social! Augmented Reality For B2B Marketing in 2011?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Customer Experience Matrix

OCTOBER 11, 2012

During the call, company management reported little overlap in clients: ExactTarget sells mostly to B2C enterprise marketers, while Pardot sells to small and mid-size B2B. ExactTarget also said their relationship with Marketo , announced June 2011 and now ended, had produced little business. million 2011 figure.

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Customer Experience Matrix

OCTOBER 10, 2012

I’ve now done more detailed research into the SetLogik B2B data management system I mentioned in my Dreamforce post. That’s important in itself, since those missing links are the greatest obstacle to showing the value of B2B marketing efforts through revenue attribution. SetLogik doesn’t replace the database built into the B2B systems.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? The B2B Marketing Manifesto is a plea for ambition.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Digital Marketer

JULY 15, 2021

B2B Digital Marketers need to stay ahead and use new insights to keep their business relevant and successful. Upon graduation, Arjun pursued his career opportunities and came to New York City, where he enrolled at the New York Institute of Technology in 2011 with scholarships and grants. But your time and resources are limited.

Marketing Budget 52

Marketing Budget Marketing AI Paid Search Agency Automation 52

Sales Engine

JANUARY 12, 2016

Sometime in 2011, the Metropolitan Museum of Art in New York City decided that it could not rely on its 150-year history to acquire new audiences—they needed to launch a massive digital initiative. I would also say that the lessons that I have learned here apply to any industry: What are you doing about mobile?

B2B Marketing 120

B2B Marketing Paid Search Agency B2B Storytelling 120

Sales Engine

JANUARY 12, 2016

Sometime in 2011, the Metropolitan Museum of Art in New York City decided that it could not rely on its 150-year history acquire new audiences—they needed to launch a massive digital initiative. I would also say that the lessons that I have learned here apply to any industry: What are you doing about mobile?

B2B Marketing 120

B2B Marketing Paid Search Agency B2B Storytelling 120

The Effective Marketer

JUNE 14, 2011

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. According to the report, adoption of email marketing is high, with 88% of B2C companies already using email and 10% planning to use before December 2011. Best Practices in Email Marketing.

Marketing Budget 100

Marketing Budget Practices Budget Programs Forrester 100

Exo B2B

MAY 9, 2017

Snapchat was born in September 2011, in California. As B2B marketing professionals and social media specialists, we obviously had to write about it. As B2B marketing professionals and social media specialists, we obviously had to write about it. Can it be integrated into a B2B marketing strategy ? ©MediaMetrix.

B2B Marketing 40

B2B Marketing Allocation B2B Budget Programs 40

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. 30 Women Shaping B2B Tech Marketing. . Sonja Jacob. Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Marketing Insider Group

DECEMBER 1, 2010

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. What I do know is that B2B Marketers have a ton of options today. In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing. It used to be so easy.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Biznology

FEBRUARY 13, 2015

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. In most B2B campaigns, the objective is to find new potential customers.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded. 30 Women Shaping B2B Tech Marketing. Sonja Jacob. D rift | Content Strategy Team Lead.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Zoominfo

OCTOBER 4, 2019

A majority of modern businesses fall into one of two categories: B2C (business-to-consumer) or B2B (business-to-business). The terms B2B and B2C are so ingrained in our vernacular that only seasoned vets will recall a time when such terms weren’t the status quo. Why should B2B companies embrace a B2P approach?

B2B Sales 182

B2B Sales B2B Marketing B2B Paid Search Agency 182

The Effective Marketer

FEBRUARY 10, 2011

How many B2B vs. B2C companies, industries, and even job titles. It’s easy to say that B2B and B2C email patterns are similar, but without seeing the data underlying that assumption I’m very skeptic. Slides should be available for download soon here. billion emails sent. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. That Is A Lot Of Time Spent Online Using Social Media The 7 Burning B2B Social Media Questions Why Do You Tweet? Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100