Chris Koch

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2011: The year of personal brands

Chris Koch

I think we need to let the personal brand win—especially in B2B. This is the year that the personal brand begins to do battle with the corporate brand. Featuring big pictures and bios of your subject matter experts on your website is a good start, but it is the equivalent of paid search.

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15 things marketers should stop doing and thinking in 2011

Chris Koch

For expensive, complex B2B products and services, social media can improve relationships with customers and increase awareness. What things do you wish we would stop doing and saying in 2011? Social media has ROI. Do you call that ROI? ROI should be measured on a higher level—as in the ROI of all of marketing to the business.

Planning 100
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How social media muteness endangers your company: The crisis at McKinsey

Chris Koch

However, our early-2011 survey of more than 1,300 employers across industries, geographies, and employer sizes, as well as other proprietary research, found that reform will provoke a much greater response.”.