B2B Marketing Traction
DECEMBER 7, 2012
I think there is a use in B2B marketing for QR codes. But what’s the value in B2B marketing? The problem that I’ve seen in B2B marketing is that the QR codes often link to a Home page instead of the page with specific product or service information. The problem is they are often poorly implemented.
B2B Marketing Traction
DECEMBER 15, 2011
According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). But, the biggest challenge B2B Marketers have with content is figuring out what kind engages prospects.
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B2B Marketing Traction
JANUARY 31, 2012
Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” So what uses might those of us who work in B2B Marketing have for Pinterest? These are just a few ideas about how B2B Marketers can use and benefit from Pinterest.
B2B Marketing Traction
OCTOBER 18, 2010
” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. See the example in my previous blog post, Why B2B Marketers Need Blue Ocean Strategy ). Read more in my previous post, Why B2B Marketing Buyer Personas Rule. ). Integrate Social Media into Your Marketing Plan.
B2B Marketing Traction
OCTOBER 18, 2010
” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. See the example in my previous blog post, Why B2B Marketers Need Blue Ocean Strategy ). Read more in my previous post, Why B2B Marketing Buyer Personas Rule. ). Integrate Social Media into Your Marketing Plan.
B2B Marketing Traction
MAY 19, 2015
A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. According to the 2015 B2B Marketing Content Benchmark study by the Content Marketing Institute and Marketing Profs, B2B marketers don’t allocate much of their budget to content marketing.
B2B Marketing Traction
AUGUST 19, 2011
As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts. In fact, in a blog entry with this title, In Social Media, Failing to Plan is Planning to Fail , Brian Solis sites a Gartner statistic that 70% of social media campaigns will fail in 2011.
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