2011 Automation Marketo Product 
Customer Experience Matrix
JULY 11, 2011
You know that red-hot B2B marketing automation industry? Our just-released update to the B2B Marketing Automation Vendor Selection Toolkit (VEST) shows that client counts grew just over 50% over the year ending in June, compared with nearly 100% growth for the year ending last December. Don’t look now, but growth is already slowing.
Customer Experience Matrix
AUGUST 23, 2012
These companies have large marketing departments that may manage hundreds of campaigns for different products in different locations. Our scoring reflects their need for special features for automated content selection, project management, complex lead scores, and tight control over the rights granted to individual users.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
JULY 31, 2012
I’ve just released the latest edition of my B2B Marketing Automation Vendor Selection Tool (VEST), which contains detailed analysis of all 22 B2B marketing automation systems. I put this at $325 million for 2011, a 50% increase from 2010. The new report contains a rich trove of industry information.
Customer Experience Matrix
FEBRUARY 6, 2013
I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. Of the other major vendors, Marketo and HubSpot have both been quiet recently.
Customer Experience Matrix
OCTOBER 17, 2012
It has a pretty low profile in the B2B marketing automation world, partly because it serves a mix of B2C and B2B clients but mostly because it started as a marketing operations management system. I profiled them in a February 2011 post.) So, at least for now, that is the degree of marketing automation / CRM consolidation I expect.
Customer Experience Matrix
SEPTEMBER 2, 2011
But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend. But even if people get better at filtering noise, that filtering still takes energy from other, more directly productive purposes. All of which brings us back to B2B marketing automation.
Engagio
JANUARY 19, 2021
From there you can glean how your own technology-based product or service can complement those technologies. That’s a 5233% growth since 2011!). For example, if your solution works particularly well with a specific technology, like marketing automation systems (MAS), then assign a score range to it, which can be from 0 to 100.
Expert insights. Personalized for you.
120 
Let's personalize your content