Hubspot

JUNE 11, 2020

Since then, this number has likely grown as brands continue to use a number of online platforms to stream virtual events, Q&As, and other content that their audiences will value. The platforms with the biggest audiences, and the most mature live streaming tools, took the lead. Where Consumers Watch Live Video. Data Source.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Zoominfo

APRIL 24, 2019

The Internet has long been the dominant outlet used by businesses to reach their target audience. Effective SEO requires businesses to understand and tailor their website to their audience, what that audience is looking for, and the different ways in which they search for it.

Tactics 189

Tactics Cost SEO Lead Scoring 189

ConvertKit

OCTOBER 26, 2021

Launched in 2011 as a platform for gamers to stream their games live for other people to watch in real-time, Twitch has gradually expanded its reach since then. As a creator, streaming my design work has given people in my audience more of an inside look into my process. The streamer is making content for an audience to enjoy.

Curation 80

Curation Cross-Selling Internet Marketing Youtube 80

Biznology

JULY 31, 2013

The engraved invitation came back in 2006 when Google bought YouTube. In 2011, YouTube passed Yahoo to become the world’s second-largest search engine. Social media video is hugely popular and includes everything from Vine (Twitter’s 6-second mobile video app) to long-form videos on YouTube.

Social Media 80

Social Media Social Marketing Video Marketing Media 80

Brandwatch Marketing

JANUARY 2, 2019

Youtube: 1.5 A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 Youtube statistics. 300 hours of video are uploaded to Youtube every minute. People now watch 1 billion hours of YouTube videos every day. More than half of YouTube views come from mobile devices.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Contently

SEPTEMBER 19, 2016

For better or worse, gamers have led the charge into new types of content, from live streaming to virtual reality, changing how audiences interact with the media they consume. While gamers can’t take credit for making YouTube an internet behemoth, they’ve certainly done their best to colonize it. In June 2011, Justin.tv

Trends 60

Trends Media Youtube Advertising Mediums 60

Content Standard

MARCH 14, 2019

Livestreaming at its core is a highly engaging, easy to produce, and cheap format, and it’s one your audience is likely to prefer : 80 percent of brand audiences would rather watch a company’s live video than read its blog, and 82 percent prefer live videos from a brand over social posts. Panel Sessions and Q&A.

Tactics 108

Tactics Brand Identity Branding Planning 108

Hubspot

SEPTEMBER 15, 2020

Besides the trust factor, there are plenty of other incredible live streaming benefits that can boost your brand, including maximizing audience reach, demonstrating creativity, enabling direct communication between your brand and audience, and cost-efficiency compared to other video strategies. Live interviews. Live Q&A.

Examples 101

Examples Ad Building Brand Identity Branding 101

The Effective Marketer

AUGUST 2, 2010

An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. It seems it has all to do with creating the right message for your audience. United States License.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Hubspot

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. In 2011, Google conducted its landmark Zero Moment of Truth (ZMOT) study. Gradually, audiences took to it more and more as the decade progressed.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

Marketing Insider Group

MAY 19, 2014

YouTube launched in 2005. Social media sharing has doubled from 2011 to 2013. This was one of the key stats that really seemed to resonate with the audience I spoke to this morning at # MPOMMA # IWNY. I landed in a tropical paradise and I guess part of my brain just checked out. This was 1999. Before Facebook. Before Twitter.

Social Media 100

Social Media Mobile Advertising Media Stats 100

Hubspot

FEBRUARY 20, 2017

1) YouTube. What it Replaced: Video streaming website YouTube replaced phrases like “search for a video” or “watch a video online.”. Used in a Sentence: “You should YouTube the latest Saturday Night Live monologue, Kate McKinnon was hilarious in it.”. Four Brands That Replaced Product Names.

Skype 78

Skype First-Mover Advantage Youtube Advertising Agencies 78

markempa

DECEMBER 19, 2016

Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. It’s ungated and published on YouTube and Twitter. They were interested in learning about options to access the Sherpa audience.)

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

markempa

DECEMBER 10, 2012

In March of 2011, the Siemens team launched Plantville. To achieve these diverse goals, we needed to go where our audiences spend most of their time – online. The team launched the game on March 24, 2011. 30,000 video views on YouTube. Tweet Siemens Industry , Inc., is proving that engineers just wanna have fun.

B2B Thought Leadership 120

B2B Thought Leadership Work Management Brand Identity Branding 120

BOP Design

FEBRUARY 20, 2019

We’ve included essential sizes for Facebook, Instagram, Twitter, LinkedIn, and YouTube to help you stay current on photo and image specifications. Creating authentic, real stories that engage your audience will take a front seat this year. Since 2011, LinkedIn has grown from 140 million users to over 500 million users.

Social Media 50

Social Media Media B2B Linkedin 50

The Effective Marketer

MAY 21, 2012

If the myriad of webinar platforms out there with new entrants every year is not an indication that webinars are hot marketing tactic, then take a look at the following chart from MarketingSherpa : Webinars, together with virtual events were ranked top three marketing tactics to have their budgets increased in 2011. What: Case Study.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. What used to be clear roles (i.e. United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Exo B2B

APRIL 11, 2019

The influencers in marketing are not the young youtubers or maniacs of Instagram who acquire some celebrity and make easy money. Vlogging daily on YouTube under the name « DailyVee ». Tara Hunt – Twitter account: @missrogue – Website/blog: [link] YouTuber, entrepreneur, speaker and author of the best-seller «The Whuffie Factor».

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Biznology

JUNE 17, 2013

Bill Gates, in 1996, predicted ”content is king,” Bill said content would revolutionize the internet because it “allows material to be duplicated at a low cost, no matter the size of the audience. 85% of the US internet audience watches videos online. 35% increase in mobile video views occurred from 2010 to 2011.

Video Marketing 80

Video Marketing Content Youtube Forrester 80

Webbiquity

MAY 17, 2016

For example, almost no one looked for information about “content marketing” prior to early 2011, but interest really soared a couple of years later, with search volume tripling between December 2012 and January 2014. Displays your Google search history across devices, including YouTube searches. Pricing: free.

Planning 145

Planning Research Tools Best Practices 145

Hubspot

APRIL 12, 2018

This direct relationship can occur through methods like social media, YouTube, or podcasts, but not through TV, billboards, or magazine advertisements. Instead, they used urban spaces to reach their target, millennial audience, and social media influencers to display their brand as trendy and unique. Warby Parker. Dollar Shave Club.

eCommerce 74

eCommerce Brand Identity Branding Advertising Agencies 74

KoMarketing Associates

MAY 31, 2012

Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube. It’s so unpredictable, yet there’s so much pressure surrounding it—everyone feels like they need to be on every social media channel or else.” Engage : Sometimes, it’s not as simple as just targeting an audience.

Social Media 120

Social Media Media Work Management Marketing Management 120

Hubspot

JULY 5, 2017

Your content must be truly remarkable to maintain your audience's attention. Don’t try to fool your audience by “set dressing” your office to simulate another location. Your audience is paying close attention to every detail of your video. Make sure your content is remarkable and tailored to your target audience.

Video Marketing 78

Video Marketing Product Tips Lock-In 78

B2B Marketing Traction

DECEMBER 22, 2010

The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube. Put together a great marketing plan to add relevant and strategic content to your online presence in 2011.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

seo.co

FEBRUARY 15, 2022

Starting in 2011 with the Panda update, Google has gradually refined its ability to detect “high quality” content, eliminating any duplicate or unoriginal content (which is common in clickbait) and learning to recognize gimmicky headlines designed only to attract clicks. Facebook and Google United. Sensational? Then This Happened.

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Convince & Convert

JUNE 20, 2011

He didn’t reference the challenges our target audience faces. Can you find video footage of them on YouTube, Vimeo, etc.? Is that where you are intending to focus your sales in 2011? I watched your recent speech on on YouTube. He didn’t ask about why we won a “Best Places to Work in New York” award.

Thought Leadership 154

Thought Leadership Ideal Customer Profiles Youtube Work Management 154

SnapApp

NOVEMBER 10, 2016

I believe it’s because the audience gets lost in the shuffle. Marketers are so busy trying to find the right images to post on social media, or putting a holiday spin on that long-ago-planned blog post, they forget the most important part: creating content that genuinely helps the audience in some way. Why is that?

Campaigns 82

Campaigns Planning Paid Search Agency Marketo 82

Vidyard

MARCH 31, 2015

million views on YouTube, and that number continues to grow. What makes this campaign so successful is that it takes into consideration every winning strategy for video marketing: Build an audience with episodic content. Top of funnel videos are meant to educate your audience without being pushy. It makes people feel something.

Video Marketing 50

Video Marketing Campaigns Top of Funnel Viral Marketing 50

Optinmonster

MAY 10, 2023

It typically includes messaging that triggers your target audience’s innate fear of missing out to make them more likely to convert. With more than 3 billion active social media users worldwide, according to We are Social , that’s a huge potential audience.

Examples 110

Examples Urgency Marketing Planning Trigger Marketing 110

Rain: The Growth Agency

DECEMBER 14, 2020

For more information, visit the official website , Facebook , Twitter or YouTube pages. Tour, 2003 and 2008 matches between the United States and Mexico, and the 2005, 2007, 2009, 2011 and 2019 CONCACAF Gold Cups. Lone Star Sports & Entertainment. Rain the Growth Agency.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad brokers Lead Ranking 40

LeadSquared

JUNE 5, 2017

The most successful marketers use proven strategies that increase an audience’s interest in their product or content. If you’re looking to increase the audience for your content, you’ve come to the right place. Since 2011, the number of internet users has increased from 2 billion to more than 3.4 billion people.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Content Marketing Planning 52

Biznology

OCTOBER 15, 2015

It also reflects the basics of smart brand positioning: • Market Opportunity – The disastrous war in Iraq after 9/11, the failure to create sustainable democracies after the “Arab Spring” in 2010, and the turbulent events in Syria between 2011 and 2014 left a power void in the area for the religious extremists.

Case Studies 80

Case Studies Case Study Studies Ad Building 80

Hubspot

JUNE 14, 2018

Take HelloFresh, which was founded in 2011 by Dominik Richter, Thomas Griesel, and Jessica Nilsson. You’ll need to engage with your target audience directly to understand their biggest problems and pain points. It’s important to research your target audience. Phase One: Inspiration. What makes them frustrated? Write a cookbook?

Design 94

Design Examples Product Customer Surveys 94

Hubspot

MARCH 3, 2020

Local search marketing is the process and tactics you use to reach your local audience online. And now that Google owns YouTube, it's a good idea to show up on that platform. Editor's Note: This post was originally published in December 2011 and has been updated for comprehensiveness. What is local search marketing?

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Vidyard

JANUARY 29, 2015

This year Budweiser took a similar approach, and launched the newest #BestBuds video on January 28th on YouTube: By 3pm on the 29th, the video had already racked up over 7 million views. While the Super Bowl draws a one-time audience of 120 million people every year, YouTube makes ad content available for as long as brands wish to offer it.

Paid Search Agency 50

Paid Search Agency Godaddy Ads Television marketing 50

LeadSquared

DECEMBER 14, 2015

Conducted on 2011 Americans in the age-group 18-29, the research revealed that the number of people on Snapchat increased by 8% over the previous year. According to a Harvard University survey released on December 10, Snapchat has beaten Instagram to emerge as the fastest growing social network for American millennials.

Business 52

Business Buzz Storytelling Paid Search Agency 52

seo.co

MAY 10, 2021

You can reach a wider audience with your content when you outsource through several different companies. Back in 2011, Google began encrypting searches from logged-in users. When you create an expert round-up blog post that provides true value to your audience, other bloggers will want to link your content naturally.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111