Marketing Insider Group

JANUARY 6, 2011

You may have seen my recent posts on how I think “ The Future of B2B Marketing: It’s Social “ and also what I believe “ Is The Future Of The Social Media Role? “ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing.

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Social Media Marketing Report Social Marketing Trends 100

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Work Management 89

Work Management Marketing Management Paid Social Agency Advertising Agencies 89

Convince & Convert

FEBRUARY 27, 2011

It’s an exciting day, and the lineup for the 2011 edition of Social Media Success Summit has been announced. As a presenter, I am of course biased, but this may be the best combination of social media thinking in one virtual conference ever assembled. May is Social Media Success Summit Month.

Social Media 114

Social Media Media Banner Ads Webinar Metrics 114

Avitage

MARCH 7, 2012

Two strategic insights I found especially helpful: Must have a real-time mindset (David Meerman Scott) The “consumerization” of B2B marketing (Tom Pisello) This summary of especially salient points looks like a pretty good content checklist: Content will get shorter (Doug Kessler) Relevance will become the new standard (Sandra Zoratti) Must become (..)

Social Media 120

Social Media Microsite Planning Social Marketing 120

Biznology

AUGUST 21, 2018

I’m in the middle of launching a new online product so I am in the middle of thinking about social media frequency. This isn’t an article about audience-engagement, per se. Don’t Just Call In Your Social Media. The post Timing is everything in social media marketing appeared first on Biznology.

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Social Media Social Marketing Media Twitter 137

Webbiquity

DECEMBER 19, 2023

9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. Yet too many marketers and brands go about social media marketing the wrong way. Okay, maybe just a little further ado.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

KoMarketing Associates

SEPTEMBER 1, 2016

Instead, your new friends may ask if you have QQ, Qzone, WeChat, RenRen, Momo, or another social media platform popular in China. All these social media names may make you feel overwhelmed because there are so many, and many of them sound alike! Who Is Using Social Media in China? The vast majority (89.3

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Social Media Social Marketing B2B Marketing Media 162

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms.

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Paid Content Social Media Social Marketing Media 111

Brandwatch Marketing

JANUARY 2, 2019

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics. billion active social media users.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Convince & Convert

AUGUST 4, 2015

Each week on the Social Pros podcast my co-host and I interview a leading figure in the world of social media. Social Pros was one of the first social media podcasts, and certainly the first to focus on big-company social media. Hell, Social Pros wasn’t even my idea!

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Social Media Social Marketing Paid Search Agency Media 167

Biznology

JANUARY 13, 2016

This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. Don’t just tell your audience to look at something; make it something they have to look at. Like this post?

Social Media 80

Social Media Media BtoB Webinar Metrics 80

A Better Jones

JUNE 17, 2019

I first entered the social media game in 2011, and Twitter and Facebook were king. Linkedin was gaining popularity and no one had a clue about how to properly use any of these social media giants. Despite its unmatched reach, effective social media marketing is still a moving target with many unknowns.

Social Media 71

Social Media Tools Media Work Management 71

Biznology

SEPTEMBER 21, 2016

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Tory Starr has been involved in media of all sorts for most of her adult life, including working on an Academy Award-winning documentary.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

KoMarketing Associates

MAY 31, 2012

With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120

Customer Experience Matrix

APRIL 4, 2014

Bottlenose keeps up with the world pretty much the same way that you and I do: it scans news, social media, and other sources for information, extracts what’s relevant to our needs, and identifies new information or trends that might require some action. Data sources. Data sources. Trend identification.

Social Media 120

Social Media Enterprise Management Trends Work Management 120

Tomorrow People

SEPTEMBER 13, 2012

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls.

Social Media 120

Social Media SIC Media Peer-to-peer 120

NuSpark Consulting

JANUARY 2, 2011

Welcome to 2011. This is a good time to think about your goals for 2011. For b2b marketers, think about your target audiences, and continue to understand how they research products. You will embrace social media for what it is, and do a better job engaging with prospects. Have you done any business resolutions?

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Social Media Marketing & Strategy Marketing Marketing Prospects 100

Marketing Insider Group

DECEMBER 8, 2011

What did you learn in 2011? Next week I will be joining my good friends Adam Needles (@ abneedles ), Ardath Albee (@ ardath421 ) and Craig Rosenberg (@ funnelholic ) for a round table discussion on # B2B Marketing – 2011 Year in Review and predictions for 2012. What Did We Learn In 2011? Hey B2B marketers! Image Source.

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B2B Marketing Planning B2B Mobile Marketing 100

Convince & Convert

FEBRUARY 1, 2011

We talked about the convergence of search and social media, and how content marketing is bridging both areas. We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see below for short summary). Trends to Watch in 2011. What Are Your Go-To Social Media Resources.

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Trends Fulfillment Social Media Keywords 124

Biznology

JULY 31, 2013

If you’re not using video in your social media marketing, what are you waiting for? In 2011, YouTube passed Yahoo to become the world’s second-largest search engine. Video is a powerful tool, and leveraging it correctly can yield amazing results for your social media marketing.

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Social Media Social Marketing Video Marketing Media 80

Writing on the Web

JULY 4, 2012

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? As of June 2011 Facebook has 750 Million users.

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Social Media Blogger Business Media 100

Tomorrow People

OCTOBER 24, 2012

You don''t need to be a big name brand with a six figure marketing budget to make social media work. In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, ''jump in feet first'' corporate counterparts. Adapting and improving.

Social Media 120

Social Media SME Media Marketing Budget 120

Tomorrow People

OCTOBER 24, 2012

You don't need to be a big name brand with a six figure marketing budget to make social media work. In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, 'jump in feet first' corporate counterparts. Adapting and improving.

Social Media 120

Social Media SME Media Marketing Budget 120

BOP Design

FEBRUARY 20, 2019

The beginning of 2019 is a great time to assess everything you’ve been doing and find ways to build on your B2B marketing and social media strategy. Below are several trends in social media for the new year as well as a handy social media cheat sheet to keep your content optimized. The Rise of LinkedIn.

Social Media 50

Social Media Media B2B Linkedin 50

Marketing Insider Group

DECEMBER 28, 2011

Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. In this post I ask if Marketers are up to the challenge of meeting the changing needs of our audience. Is This The End Of Social Media?

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B2B Marketing Peer-to-peer Planning B2B 100

Biznology

AUGUST 25, 2014

Walmart also has a big social media presence. Here are 10 lessons on Walmart’s social media strategy for every business. Because the company is often a target for controversial press, a second objective is to use social media to protect, defend and enhance Walmart’s reputation.

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Social Media Media Marketing & Strategy Blogger 80

The Effective Marketer

AUGUST 2, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Fail at Social Media The challenge of keeping up with the competition in the social media space is not new. It seems it has all to do with creating the right message for your audience.

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Social Media Work Management Marketing Management Marketing Automation Services 100

Convince & Convert

NOVEMBER 1, 2013

Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience.

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Skype RSS Social Media Television marketing 126

Buzz Marketing for Technology

OCTOBER 26, 2011

A 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually. And the answer is harnessing unstructured consumer data and finding insights into audiences is more valuable than waiting for the market research of tomorrow! Yet, there is an answer.

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Social Media Media Urgency Marketing ROI 100

Convince & Convert

JUNE 4, 2013

In recent years Jay Baer set the bar with his co-author Amber Naslund in 2011. And this year we’ll be hearing from Anthony Iannarino from The Sales Blog and Amber Mac from The Social Hour on TWiT for our keynote presentations. Learn more about Social Fresh Conference on their website. Content Marketing World.

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Social Media Social Marketing Media Co-Registration 127

Ambal's Amusings

JANUARY 7, 2011

Joe Pulizzi has rounded up over 100 of content marketing thought leaders to weigh in on content marketing and social media predictions in 2011. Download the 2011 content marketing and social media predictions eBook. What is my content marketing prediction for 2011? Content Marketing Action for 2011.

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Content Marketing Content Social Media Twitter 100

Sprout Social

JUNE 27, 2016

Every company’s worst nightmare is experiencing a social media fail. This article isn’t about the biggest social media fails of 2016. Instead, we’re going to focus on the steps your brand can take to avoid ending up on those lists and what to do after you have an embarrassing social media blunder.

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Social Media Media Paid Search Agency Ideal Customer Profiles 62

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? That sounds ominous.

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Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? That sounds ominous.

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Social Media Media Enterprise Management Paid Search Agency 100

Digital B2B Marketing

JULY 28, 2011

KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Social media proponents responded, defending social media’s measurability and highlight the data social media provides. In fact, social media can’t get close.

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Social Media Media CMO Marketing Mix 100

Buzz Marketing for Technology

FEBRUARY 1, 2012

With this in mind, we set out to find a simple list of “2011 NCAA Football Rankings” – an easy Google search is there ever was one. I assumed that the top result, ESPN’s 2011 NCAA Football Rankings , would be the perfect match for our search, until I looked at the data.

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Lead Ranking Lead Scoring Social Media Press 100

Convince & Convert

JULY 11, 2011

Here’s an example of strategic social media in action for our client, SunButter. It was a logical next step to create a social media strategy that turned these fans into SunButter advocates. We chose metrics to measure whether our fans were spreading the sunshine: Positive social mentions. Success Metrics.

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Social Media Media Blogger Loyalty 139