Digital B2B Marketing

OCTOBER 23, 2012

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point. As a publisher, the face of LinkedIn has changed significantly.

Linkedin 100

Linkedin Cost Per Thousand CPM Business 100

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

JUNE 9, 2010

Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. The best way to answer these questions is to implement a social media monitoring program.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

markempa

DECEMBER 10, 2012

In March of 2011, the Siemens team launched Plantville. To achieve these diverse goals, we needed to go where our audiences spend most of their time – online. The team launched the game on March 24, 2011. That afternoon, there was a paperless launch to the media, which leveraged Twitter, Facebook and LinkedIn.

B2B Thought Leadership 120

B2B Thought Leadership Work Management Brand Identity Branding 120

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. The power to influence and engage an audience is what makes content marketing influential. com , he has shared his insights into using content to increase conversions and widen audiences.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Writing on the Web

JUNE 12, 2013

According to Neilson.com, there were 181 million blogs around the world at the end of 2011. (In Use compelling words to effectively to draw in your audience by giving them a taste of what your post will be about, and make sure that you deliver the content as promised. Don’t forget to share your content on social media yourself!

RSS 100

RSS Social Media Buzz Internet Marketing 100

Marketing Insider Group

DECEMBER 18, 2013

Change away from traditional push-based messages that our audience is increasingly tuning out. I’ve tried to weave it into a story that shows the problems we face in trying to reach our audience, the need for change, the importance of content marketing and the techniques we can employ to be successful. Social Media Today.

Stats 100

Stats Content Marketing Content Curation 100

Adobe Experience Cloud Blog

JANUARY 18, 2012

by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. LinkedIn enables brands to offer bite size chunks of content that support business objectives.

Sales Qualified Leads 48

Sales Qualified Leads High Quality Lead Linkedin Lead Scoring 48

Hubspot

FEBRUARY 23, 2017

A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. After all, these networks laid the groundwork for the social media giants we use today. In this blog post, we’ll dive into the stories of some of the earliest social networks -- and why they didn’t stick around.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Marketing Insider Group

JANUARY 27, 2014

There is some convincing research to support this: According to Webtrends , nearly 70% of Fortune 100 corporate websites experienced declines in traffic, with an average drop of 23%. 90% of website traffic comes from just 10% of the content and more than 50% of the traffic is from just 0.5% of the content. ~ InboundWriter.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Custom Publishing 100

B2B Marketing Traction

DECEMBER 22, 2010

What’s the point of spending money to drive traffic to your web site… …if you’re not getting a return on your investment? Put together a great marketing plan to add relevant and strategic content to your online presence in 2011. Make sure that your web site is attractive and compelling to your target audience.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

Circle Studio

NOVEMBER 8, 2018

And MarTech is loaded with benefits for marketers: it empowers them to better listen to and engage their target audiences; it helps to amplify their reach; it allows them to build smarter and more effective campaigns; and it ultimately helps them to better measure the success of their efforts and the contribution to the bottom line.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Augmented Reality For B2B Marketing in 2011?

Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

NuSpark Consulting

NOVEMBER 16, 2011

And then marketing firm WebMarketing123 put out a report, the 2011 State of Digital Marketing from a survey of just 500 marketers, of which two-thirds were B2B. From the same WebMarketing123 survey: How do you measure the success of your digital marketing program : #1- website traffic, #2 lead generation, and #3 click-through-rate!

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Hubspot

MAY 13, 2015

When we think of marketers, we often think of using social media to promote content and engage with consumers online. When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook. The result?

Social Media 28

Social Media Social Marketing Terms and Conditions Media 28

Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. Marketers need to respect the researching habits of the customers & evolve with it.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Biznology

DECEMBER 14, 2010

How much of your traffic comes from search engines? If you're like most businesses, you probably get a fair bit of your traffic from the Big G. What if you walked in tomorrow and all your search traffic dried up? But "everyone" also uses email, social media and mobile phones, too. Look at how you use LinkedIn.

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Digital B2B Marketing

MARCH 25, 2011

In Content Curation – It’s What’s for Breakfast These Days on Social Media Explorer , Stephanie Schwab says brands the curate interesting content from outside sources ultimately expand their brands. Marketers using content curation to build an audience and develop their brand today need to overcome two new challenges.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Marketing Insider Group

JANUARY 28, 2015

We know that the most effective content marketers have a documented content marketing strategy that defines the mission statement, the target audience, and the value your effort will bring to both your audience and your business. If you currently create too much promotional content, you may have a trust issue with your audience.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

flux.la

JUNE 27, 2020

If you want to be successful in producing good and relevant content, you have to think out of the box and listen to your audience. And if you want to be extremely good, you have to learn how to predict your audience’s content needs before they can know themselves. Share a Coke [Coca Cola]. Marketing Library [Buffer].

Examples 52

Examples Content Marketing Planning Content 52

Marketing Insider Group

JUNE 2, 2010

Here are the 4 most common mistakes I mentioned earlier: Assuming we know how to describe our target audience: While internally we may define them one way, the prospects often defy our attempts at simple definitions like industry name or company size. How do you know you are hitting the right audience when you conduct a survey?

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Hubspot

SEPTEMBER 11, 2013

This article originally appeared on LinkedIn Today. It’s not a fantasy if you’re Bill Gates , you wrote this post , and you’re a LinkedIn Influencer. David Kerpen, and entrepreneur and author, has the most popular article on LinkedIn -- " 11 Simple Concepts to Become a Better Leader " -- which has been viewed 1.8 You post it.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Adobe Experience Cloud Blog

APRIL 4, 2011

According to the “2011 Digital Marketing Outlook,” study conducted by the Society of Digital Agencies and Answerlab : 95% of survey respondents say they’ll be using social media this year—specifically their corporate web sites, Facebook, and Twitter. Include Q & A features within social media streams.

Marketing Prospects 48

Marketing Prospects Lead Ranking Planning Leads 48

Webbiquity

FEBRUARY 2, 2011

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. While social media, mobile and online video are increasing in importance, traditional email newsletters remain among the most popular delivery vehicles. 2011 Trends: Content Marketing Is Critical by eMarketer. Share this on LinkedIn.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Hubspot

OCTOBER 16, 2013

Let''s take a look at some of the decisions that proved to be watershed for seven companies and led to major increases in traffic, revenue, and brand evangelism. It also exposed a new audience to Uber: parents in need of a safe way to transport their children. In 2011, the social medium''s traffic grew 40x in six months.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

SEPTEMBER 18, 2020

Social media is an extremely valuable tool for promoting your marketing content. Additionally, embedding your social profiles on your website or blog posts can help increase traffic to your social networks, and ultimately create brand consistency across platforms. Social Media Follow Buttons.

Social Networks 101

Social Networks Social Media Media Landing Pages 101

Canadian Marketing Association

APRIL 27, 2016

In our last two posts, Mei and I discussed why your organization needs content marketing and how to define your audience. SlideShare is an often overlooked social media tool that has lots of great content available as PowerPoint presentations. By Mei Burgin and Marie Wiese from CMA’s B2B Council. Search on SlideShare.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing & Strategy 48

Hubspot

NOVEMBER 24, 2011

We've covered some major marketing news stories on this blog during 2011. Marketers know they need to use social media, but have struggled to find a way to put ROI around social media effort. Facebook, thank you for giving people a chance to redeem themselves without suffering a giant social media setback!

Inbound Marketing 28

Inbound Marketing User-Generated Content Linkedin Twitter 28

Webbiquity

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Hubspot

NOVEMBER 16, 2012

Just take a look at how the size of business' marketing departments has more than doubled -- in fact, almost tripled -- since August 2011. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." Social Media as a Core Skill. And as the role of marketing grows, it also continues to evolve.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Marketing Insider Group

DECEMBER 3, 2019

And the results they see include double-digit increases in traffic AND leads. A LinkedIn report found that 78% of IT buyers need information and guidance to make decisions about their IT environment, and 67% are more likely to make a purchase from a vendor who educates them at each stage of the decision process. SAP Digitalist.

Enterprise Management 275

Enterprise Management Work Management Marketing Management Effectiveness 275

Convince & Convert

JULY 20, 2012

This is Episode 25 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week ( This week : The Wall Street Journal reports more people are turning to YouTube as their news source). Listen Now.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Hubspot

AUGUST 30, 2011

Social Media. Fantasy: B2B companies don't need to waste their time on Twitter, Facebook & LinkedIn. Fact: 52% of 55-64 year old internet users have joined a social network. Fact: 57% of small businesses say social media is beneficial to their business. Tweet This ). Tweet This ). Tweet This ).

Top of Funnel 28

Top of Funnel Mobile Advertising Budget Programs Landing Pages 28

Webbiquity

MARCH 21, 2012

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads.

Linkedin 100

Linkedin Tactics Tips Best Practices 100

Webbiquity

MARCH 26, 2012

If published, they’re potentially valuable for long-tail (low volume, highly qualified) search traffic. SEO, Social Media and WPO. Contending that “The days of search engine optimization (SEO) as a critical audience-driving strategy for digital publishers are numbered. That sounds like a Google search to me.”

Optimization 100

Optimization Tips Work Management Lead Ranking 100

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Here are some tips for creating a powerful presence on Facebook that will engage a business audience.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40