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Content Curation: The Oldest Media Activity

Digital B2B Marketing

With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. Extreme Expectations Audience demands are higher than ever.

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New Research Finds the Curation vs Creation Sweet Spot

Convince & Convert

This act of finding good content and sharing it is known as content curation. Contrast this with another nugget of conventional social media marketing wisdom: that “content is king” – that the best thing that a social media marketer can do is create content that people find valuable enough to share with the world.

Curation 166
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What vertical networks mean for the future of social media

Sprout Social

These networks give audiences a chance to connect with like-minded individuals in a more private, focused setting. Vertical social networks are the next evolution in the never-ending quest for more curated online content experiences. We’ve seen social trending this way for the past few years. it’s a new year.

Verticals 103
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The 14 Best Content Planning and Research Tools

Webbiquity

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145
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The 2014 Content Marketing Imperative

Marketing Insider Group

78% of CMOs think content is the future of marketing ( Demand Metric ). 60-70% of B2B marketing content goes unused ( Sirius Decisions ). Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% of a website’s content drives more than 50% of its traffic. Late stage content is still needed.

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When to Get on (and When to Get off) the Social Media Train

ClearVoice

Social media success tends to be episodic, typically short-lived, based on the whims of your audience. Especially when it comes to habitual doomscrolling and our mindless voyeurism through social media, the clicks and swipes we make are increasingly preordained by algorithms designed specifically to curate the digital space around us.

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33 Stats On The Future of Content Marketing

Marketing Insider Group

The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future. 60-70% of B2B marketing content goes unused.

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