RebelMouse

MAY 2, 2022

Worldcrunch has more than doubled its traffic (+112%) over the past three months, a record audience growth since its founding a decade ago. Benjamin Sabbah, CEO Worldcrunch: “We launched in 2011 in the middle of the Arab Spring, which was another major world event that brought in lots of new readers. About Worldcrunch.

Viral Marketing 52

Viral Marketing Storytelling Startups Traffic 52

Webbiquity

JANUARY 7, 2011

A new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year. Stronger focus on global audiences. So what’s next?

Social Media 100

Social Media Trends Social Marketing Media 100

Convince & Convert

FEBRUARY 1, 2011

We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see below for short summary). Trends to Watch in 2011. Good content needs to solve your audience’s problems. Organizations Will Become Publishers. Make your own news. But be very strategic about keyword usage.

Trends 124

Trends Fulfillment Social Media Keywords 124

Webbiquity

DECEMBER 19, 2023

2: The 15 Best Screencasting and Online Presentation Tools Here are 15 of the best tools for recording onscreen actions, editing the screen video, adding text and other graphical elements, converting among screen capture video formats, and sharing the final output with your target audience. Okay, maybe just a little further ado.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Marketing Insider Group

JANUARY 6, 2011

“ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. Stronger focus on global audiences. The report compiles the latest thinking on what’s next in social media marketing from B2B Marketers across a variety of industries and disciplines.

Social Media 100

Social Media Marketing Report Social Marketing Trends 100

Ambal's Amusings

JANUARY 7, 2011

Joe Pulizzi has rounded up over 100 of content marketing thought leaders to weigh in on content marketing and social media predictions in 2011. Download the 2011 content marketing and social media predictions eBook. What is my content marketing prediction for 2011? Content Marketing Action for 2011. Minimize your content.

Content Marketing 100

Content Marketing Content Social Media Twitter 100

Buzz Marketing for Technology

FEBRUARY 1, 2012

With this in mind, we set out to find a simple list of “2011 NCAA Football Rankings” – an easy Google search is there ever was one. I assumed that the top result, ESPN’s 2011 NCAA Football Rankings , would be the perfect match for our search, until I looked at the data.

Lead Scoring 100

Lead Scoring Lead Ranking Social Media Press 100

Convince & Convert

FEBRUARY 27, 2011

It’s an exciting day, and the lineup for the 2011 edition of Social Media Success Summit has been announced. They are universally of extreme high quality, attract a huge audience (last year’s social media success summit had 2,500 registrations) and are an incredibly good deal. Do you agree?

Social Media 114

Social Media Media Banner Ads Webinar Metrics 114

Convince & Convert

NOVEMBER 1, 2013

Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience.

Skype 126

Skype RSS Social Media Television marketing 126

Digital B2B Marketing

FEBRUARY 28, 2012

As B2B marketers, focusing on your audience is absolutely critical. However, you must look forward, at where your audience will be. Research and observation tell you where your audience has been and what they have been interested in. Just don’t say it is because your audience isn’t there today.

Twitter 100

Twitter B2B Marketing Internet Marketing Course 100

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011. Ambal Balakrishnan. Deirdre Breakenridge. dbreakenridge.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Marketing Insider Group

MAY 17, 2012

Yesterday I attended the @ MarketingProfs webcast “ Top Tools For Engaging Your Audience Online.” So I had to show up to see which gems Scott would present in “Top Tools For Engaging Your Audience Online.” So if your audience is there, you need to figure out why they are there.

Tips 100

Tips Webcast Social Media Mobile Marketing 100

Martech

APRIL 18, 2023

. “As the industry demands measurement that is trusted, independent and founded on real viewing from real people, we continue to support the MRC guidelines that set the standard for quality, audited measurement,” Karthik Rao, CEO, Audience Measurement at Nielsen, said in a statement. Also, it has opened the door to competitors.

Cable 94

Cable Broadcasting Television marketing Guidelines 94

Webbiquity

JANUARY 30, 2012

” Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor. Pam Moore reviews 50 of her favorite WordPress plugins, divided into categories for social sharing & engagement, design and image enhancements, search engine optimization, and development (e.g.,

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

SnapApp

DECEMBER 29, 2011

2011 was a big year for SnapApp! This campaign had all the elements for a successful Facebook sweepstakes --a built-in audience, highly effective prize(s), and viral buzz. This campaign had all the elements for a successful Facebook sweepstakes --a built-in audience, highly effective prize(s), and viral buzz.

Best Practices 48

Best Practices Microsite Viral Marketing Buzz 48

Parse.ly

MAY 30, 2023

in 2011, I’ve heard tons of stories from journalists, audience developers, analysts, marketers, and product teams about … The post Content Analytics Shouldn’t Be Scary: A Letter to Journalists appeared first on Parse.ly. Since joining Parse.ly

Analytics 52

Analytics Content Product Features 52

Online Marketing Institute

FEBRUARY 22, 2011

What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again. The use of highly targeted Direct Marketing will steadily increase in 2011.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Webbiquity

MARCH 21, 2019

Scott Brinker’s marketing technology supergrapic has grown from just 150 tools in 2011 to almost 7,000 today. B2B companies have found that successful digital marketing campaigns allow them to reach their audience and grow their revenue. Image credit: Scott Brinker, Chief Marketing Techologist.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. Audience and content analytics will rise in importance, as will detailed enterprise content marketing strategies that deliver on business goals and ROI. As Anita Lettink shows, that old saw is a bit of a myth. Marketers glommed onto it, plotting their future strategy on its gospel truth.

Marketing AI 567

Marketing AI Stats Planning Case Studies 567

Oktopost

MAY 11, 2022

He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. How to get your competitors to speak the same language as you, so your audience understands and sees value in both you and your category. Meet Christopher Willis.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Sprout Social

APRIL 18, 2022

These networks give audiences a chance to connect with like-minded individuals in a more private, focused setting. Co-founded by Matthew Buchanan and Karl von Randow in 2011, the platform is home to both cinephiles and casual viewers who use it for recommendations from friends and Letterboxd influencers. That’s a recipe for burnout.

Verticals 101

Verticals Social Media Media Social Networks 101

Marketing Insider Group

JULY 14, 2020

Do we have anything to offer our audiences right now? 2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. To thrive and grow during this storm and more to come, stop promoting ads to audiences that don’t want it. Our audience ignored them.

Paid Content 296

Paid Content Ad Frequency Paid Search Agency Marketing Budget 296

chiefmartech

DECEMBER 5, 2023

It took three years for the landscape to grow from ~150 to ~2,000 solutions, from 2011 to 2014. Thanks to a flurry of AI-powered startups, the landscape grew 18.5% in just the past six months. Now we added that many apps in a few short months.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

readwrite

FEBRUARY 1, 2012

You’ve heard it before: Marketers are trying to figure out how to best reach their target audience. In 2011, it served over 175 billion Facebook ad impressions. billion revenue in 2011 came from ads. The post Report: Facebook Ad Spending Grew 1600% in 2011 appeared first on ReadWrite.

Spending 40

Spending Facebook Ads Marketing Management 40

Chris Koch

JANUARY 28, 2011

One of Forrester’s former analysts, Jeremiah Owyang, developed a big following on his personal blog “Web Strategy” in part because he hits on all cylinders of blogging: frequent posts, engaging content, and an active audience that contributes interesting and insightful comments.

Personalization 100

Personalization Forrester Brand Identity Branding 100

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As a company gets larger, being seen as innovative, having a strong culture and articulating what you stand for can help businesses attract the best talent, build strong partnerships with other brands, and of course, reach new audiences.

Social Media 162

Social Media Generation Media Peer-to-peer 162

Contently

JUNE 29, 2016

That’s why when end-to-end recruiting solution Gild entered the scene in 2011, it wanted to not only introduce a more efficient product into the market, but also change the way companies thought about hiring software. “We Most hiring software is clunky and inefficient, far behind its equivalents in marketing and sales. Great Scott!)

Cost Per Click 62

Cost Per Click CPC Marketing & Strategy Advertising Agencies 62

Biznology

DECEMBER 29, 2017

Ever since Scott Brinker began tracking the martech space in 2011, when he identified 150 point solutions on the market, the category’s growth has been unstoppable. But I will limit my predictions to just seven and hope they provide food for thought to my fellow followers of the B2B marketing scene. This is nuts — and ripe for consolidation.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals. At the 2011 Sales 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals. At the 2011 Sales 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Martech

MARCH 11, 2024

Using the same approach to all our target audience risks alienating the remaining 95% who are not yet in-market. But instead of driving every contact to a lead form to fatten up your contact database, allow your audience to experience as much of your value as possible, with no strings attached. Lead forms Lead forms are still crucial.

Efficiency 84

Efficiency Marketing Automation Services Lead Ranking Brand Identity 84

Only B2B

NOVEMBER 30, 2020

When a company initiates conversation and reaches the audience this type of marketing is known as outbound marketing. Inbound marketing is when you shoot the content to the interested audience, or to a person who is searching for a similar product or services. Try implementing plugins and tools that will help to pull the audience. .

Paid Content 126

Paid Content Paid Search Agency Content Marketing Planning 126

SpotMe Blog

MAY 27, 2021

With built-in networking, personalization, content and analytics features, SpotMe now offers the most comprehensive hybrid event experience for you and your audience. Let your audience choose if they want to attend from their office, daily commute, couch or attend in-person. Live stream from a venue with live polling. Online-first.

Knowledge Base 98

Knowledge Base Video Marketing Features Analytics 98

Contently

MARCH 1, 2022

The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. Content creators must earn the trust of audiences if they want to grow and increase engagement,” she adds. “By Audiences are always looking for the new, different, and interesting,” he adds.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

ClickZ

JUNE 3, 2020

30-second summary: Betches Media is a digital publisher which was founded in 2011. Quarantainment [entertainment during quarantine] is the overarching name for the content Betches is producing while everyone’s stuck at home – an assortment of content intended to entertain, inform, and comfort Betches’s audience.

Impressions 77

Impressions Curation Newsletter Ideal Customer Profiles 77

Contently

OCTOBER 14, 2020

More importantly, they pointed to the way I found my audience by declaring who I was for—and who I was not. Instead, they should dig into product backgrounds, talk to analysts, and review third-party information to uncover details they can regift to an audience in a compelling way. Summit High: Hollywood for Washington, D.C.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

seo.co

OCTOBER 5, 2021

Adobe has been moving away from developing Flash for several years, and in 2011, they stopped supporting Flash updates for mobile devices. Flash-based mobile sites that try to deliver such Google services will have a hard time reaching their target audiences unless it’s through a search engine other than Google.

SEO 98

SEO Mobile Advertising API Paid Search Agency 98