Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? You have to find what works for you in your business, with your target audience. So on Wednesday, April 20, 2011 at 5 p.m. But that’s not true.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc.

Rules 100

Rules Content Digg Press 100

Online Marketing Institute

AUGUST 31, 2011

PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog.

Traffic 40

Traffic Demand Generation Agencies Paid Search Agency B2B 40

Hubspot

SEPTEMBER 10, 2014

You know that feeling when you read a brand''s blog post and think to yourself, "This is awesome. When this ritual happens consistently with posts from one particular blog, I begin associating its name with content I love. Some great posts from the EAT24 blog: A Breakup Letter to Facebook from EAT24. Who can I tell?!"

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28

Hubspot

JANUARY 27, 2011

Keeping the blog articles flowing on a consistent basis can be difficult. Get creative and blog about current events, trends, local news, celebrities, and even the weather! Get with the times to get more blog visitors. Blogging about news and current events helps demonstrate that you are at the pulse of your industry.

Blogger 28

Blogger Lead Ranking Lead Scoring Trends 28

Hubspot

JUNE 28, 2011

A blog can provide a number of lasting benefits for your business. Carefully crafted blog posts can do wonders for your lead generation efforts. Let's walk through the anatomy of a smart, lead gen-optimized blog post so you can start converting that blog traffic into precious leads. That's right. That's right.

Optimization 28

Optimization Conversion Lead Gen Banners 28

Hubspot

JULY 1, 2011

Some of the most common blogging advice is to write great posts. The problem is that few experts (if any) actually go into detail about how to actually write compelling and interesting blog posts. Today, we are going to review the elements of great blog posts so you can use these traits to write the best blog post ever.

Best Practices 28

Best Practices Blogger Storytelling Business Blogging 28

Hubspot

JANUARY 10, 2011

Online tools like blogs, Twitter and Facebook have made it easier for people to share with one another, but they don’t necessarily make the Web social. Would you take a sign for your business and put it in the front yard of someone you don’t know? No, a credible business wouldn’t do that.

CAN-SPAM 28

CAN-SPAM Long Tail Marketing Lead Ranking Lead Scoring 28

Hubspot

JUNE 10, 2011

And that's exactly what happened when he decided to trade the two blogs he'd maintained over several years for a new Tumblr blog , deleting the hundreds of his blog posts he'd created along the way. Why Deleting Blog Posts Is Stupid for Businesses. Here's why. You'll lose all that coveted SEO juice you built.

Lead Ranking 28

Lead Ranking Lead Scoring Blogger Hubspot 28

Hubspot

JANUARY 26, 2011

A blog is a valuable asset to any business. There are the clear SEO benefits: each blog post is another indexed page for your site, and each post gives you the opportunity to rank for new keywords. If you can get comments on your blog, you’ll increase both your SEO benefits and your status as an industry leader.

Peer-to-peer 28

Peer-to-peer Opinions Social Media Barriers 28

Online Marketing Institute

JANUARY 4, 2011

KISSmetrics Home About KISSmetrics What Can You Learn from 7 Awesome Corporate Blogs? By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. What sets this blog apart is the transparency it offers to Zappos.com customers.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Hubspot

AUGUST 11, 2011

In this episode of Inbound Now , we discuss how to find guest blogging opportunities to grow the number of inbound links pointing to your website. Guest blogging is one of the most credible ways of building keyword-rich, authoritative inbound links to your site. You're probably already aware of other blogs in your particular industry.

Blogger 28

Blogger Lead Ranking Lead Scoring Keywords 28

Hubspot

JANUARY 27, 2011

Social Media Marketing: Strategy to Commerce - If you are interested in social media marketing strategy, you might want to check out this new post from the TopRank Online Marketing Blog. 32 SEO Tactics to Avoid in 2011 - Learn what SEO tactics to leave out from your 2011 plans with this post from SEOmoz. Connect with HubSpot :

Planning 28

Planning Blogger Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 1, 2011

Consider how writing a blog article, optimizing the content and sharing it effectively in social media can have the same obliterating effects for your article as sailing a red bird into a wooden board, bombing a black bird into a joint of stone pieces and spraying some blue birds into a barricade of frozen planks can have on the Pig Army.

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Online Marketing Institute

MARCH 24, 2011

Blogging isn’t easy — and certainly not for individuals who don’t have the capacity or desire to commit their minds and time to a long-term cause. Know this before you consider blogging as a marketing option for your business: Even though you can write a blog, doesn’t mean you should.

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Hubspot

AUGUST 8, 2011

Here are five questions designed to do just that, and whose answers are perfect fodder for blog posts , ebooks and other types of website content. Similar to the above, most marketers aren't bold enough to post a blog article titled "5 Reasons Our Competitor Sucks." Free Ebook: Better Business Blogging in 2011.

Focus Group 28

Focus Group Content Marketing Planning Content 28

Hubspot

JANUARY 2, 2012

On last week's episode of The Marketing Update , the marketing tip of the week was special. It took into account all the marketing news throughout 2011 and boiled it down to one main takeaway: Create quality content. What 2011 Indicated. Do I hear the sound of guest blogging ? Facebook's Timeline Calls for More Content.

Content 28

Content Tagging Hubspot Public Relations 28

Hubspot

FEBRUARY 17, 2011

Why understanding and finding your industries influencers is key to your blogging success. Mutually beneficial pitches are always more like to get read and written about on their blog. After crafting an awesome SEO friendly blog post and hitting the publish button, your job is not done! Blogging Is Not an Overnight Process.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Online Marketing Institute

JANUARY 4, 2011

" Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. com : I have been struggling with getting the other managers here to help me update our corporate blogs. You should even reward yourself when you do your. Lisa Keller : Great post!

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Online Marketing Institute

MARCH 24, 2011

Corporate websites are often little more than interactive brochures that display basic information and describe what the business offers. “A blog has the flexibility to produce content easily, syndicate that content through any medium using RSS, and convert that audience into customers.&# Your goals should drive your content.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Hubspot

FEBRUARY 14, 2011

One of the most common excuses businesses give when asked why they aren't blogging is the time commitment and lack of bandwidth. That said, a commitment to blogging can yield some pretty powerful results , and while it is -- yes -- a commitment that takes some time and effort, there are ways to lighten the load. It makes sense.

Bandwidth 28

Bandwidth Hubspot Inbound Marketing Blogger 28

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Blogs, Slideshares, and Infographics.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

Hubspot

MARCH 23, 2011

Content Piece #2: Blog Article. Create a blog article from the presentation. Well, chances are if you turned a presentation into a blog article, it would be a novel of an article. So, take a piece of your presentation and turn that into an article. Content Piece #3: Blog Article.

Lead Nurturing 28

Lead Nurturing Content Blogger Webinar Metrics 28

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Blogs, Slideshares, and Infographics.

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Blogs, Slideshares, and Infographics.

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Online blog needs various marketing methods to get converted into big business. Facebook Insights.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t. And it’s become an imperative point of presence for businesses (or has it ?). Facebook Marketing Tips and Tactics. Here are the 25 articles that I liked best. Most are blog posts, but I’ve also included some eBooks.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40