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Looking at AI’s rapid infusion into marketing automation platforms

Martech

This quote sums up the scale of AI’s impact: “Next-gen marketers know that in order to deliver the personalization and experiences modern consumers expect, marketing must become smarter. Underlying data about customers and prospects is table stakes for personalizing marketing. It must become marketer + machine.”

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Notes from the Marketing Operations Executive Summit 2014

ANNUITAS

RT @megheuer When they serve personalized industry content on website, 3x as likely to click thru vs generic content @DocuSign #marketingopssummit. RT @shaw_bryan Noticing a trend with #marketingopssummit presenters — all mentioned the need for finding/developing good talent. RT @RHsays What does sales need from marketing?

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Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)

chiefmartech

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

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From 2016 to 2017, 5X more marketing automation vendors were added than removed

chiefmartech

It’s also a category that I’ve studied closely over the years, so I’m personally interested in its evolution. 2011 Marketing Technology Landscape. You’ll find solutions and providers, attend full-length presentations and connect with your peers at the 2 networking receptions including the Stackies awards ceremony.

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Humanity-Infused Marketing: 6 Martech Tools/Techniques That Enable Connection

ClearVoice

At this point, it’s crucial to stress that the key for you to create a connection between your business and your clients, despite the distance, is personalization. SMS personalized outreach. You must be strategic and creative to pique your client’s interest while also creating meaningful interactions. Those days are past.

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What is a SaaS Company? Top 20 SaaS Companies Killing It in 2022

accelerate agency

Instead of producing a product with all the necessary features during initial software development, useful updates can be offered to users whenever the need presents itself. Changing back-end processes and APIs can also have unintended consequences for consumers when integrating with other SaaS platforms. Image Source 10.

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What is a SaaS Company? Top 20 SaaS Companies Killing It in 2021

accelerate agency

Instead of producing a product with all the necessary features during initial software development, useful updates can be offered to users whenever the need presents itself. Changing back-end processes and APIs can also have unintended consequences for consumers when integrating with other SaaS platforms. Cons of the SaaS model.