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Convertr look to provide integration in an increasingly crowded martech ecosystem

ClickZ

30-second summary: Convertr is an API-first data routing and optimization platform, which was launched in 2011 by entrepreneur Emma Bowkett. Convertr is looking to advance its integration and workflow capabilities. This will allow their customers to better connect and manage data points across their tech stack. .

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Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales

Customer Experience Matrix

Mintigo has also been mining Web and social data to build prospect lists, starting in 2011. Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. External systems like Web sites can also accessed the data in real time via API calls.