Digital B2B Marketing

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B2B Marketing Metrics [#B2Bchat Recap]

Digital B2B Marketing

We tackled these and other questions during the weekly #B2Bchat discussion on Twitter on December 8, 2011. Join the Discussion You can join #B2Bchat on Twitter on Thursday at 8:00 PM Eastern, follow @b2b_chat for updates on chat topics each week. I hope you will join #B2Bchat for our weekly discussion on Twitter.

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TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

July 20, 2011 11:00 am via Argyle Social Reply Retweet Favorite. Would a 2008 social media impression be comparable to a 2011 impression? Share your thoughts in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. Follow @jaybaer @jaybaer Jay Baer.

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Content Curation: The Oldest Media Activity

Digital B2B Marketing

Most Twitter lists are examples of curating sources, not content. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content.

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Twitter IS Social « Digital B2B Marketing

Digital B2B Marketing

In fact, they question if Twitter is more of a broadcast medium than a social medium. In fact, they question if Twitter is more of a broadcast medium than a social medium. The elite, the top 0.05% of twitter users, create 50% of all content consumed on Twitter. Twitter creates brand new social connections.

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Why B2B Marketing Is Not Social: An Unexpected Insight from.

Digital B2B Marketing

It was the silence of Twitter. And in a room full of marketers, Carmen Hill (a content and social strategist and my colleague at Babcock & Jenkins ) and myself were the only ones using Twitter. Reply Eric Wittlake says: April 6, 2011 at 9:23 am Thanks Carmen. Reply pdxchill says: April 6, 2011 at 11:00 am Agreed.

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Connecting Thought Leadership to Sales

Digital B2B Marketing

There is also a drive towards better predictive analytics as well as more robust integration of multiple data sources. 5 Responses to Connecting Thought Leadership to Sales Chris Koch says: March 25, 2011 at 2:28 pm Great point, Eric. Chris Reply Eric Wittlake says: March 26, 2011 at 9:04 am Thanks Chris!

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That's John Doe to You

Digital B2B Marketing

For us, social sign-on is both convenient and puts us in control, with the ability to stop facebook messages or block twitter followers on our terms. 2 Responses to That’s John Doe to You Carmen Hill says: March 24, 2011 at 3:13 pm This is so relevant for marketers evaluating the trade-offs of gating vs. not gating content.