Brandwatch Marketing

OCTOBER 25, 2023

The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Biznology

DECEMBER 29, 2017

B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about. Ever since Scott Brinker began tracking the martech space in 2011, when he identified 150 point solutions on the market, the category’s growth has been unstoppable. Self-service analytics.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. Relevant Content Converts More Industrial Site Visitors into Sales Leads and Customers.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

markempa

DECEMBER 29, 2011

“We’ve seen a problem now where, even though marketing is doing a great job of generating leads, sales still cannot handle the volume and they slip away,” explains Paul. We took online marketing activities, leveraged their analytics and optimized – measure, take action and repeat.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Customer Experience Matrix

APRIL 14, 2012

This included a full revamp of its customer interface, a new campaign builder and shopping cart, and new capabilities for Web analytics, lead scoring, and lead source reporting. Lead scoring (nicely executed), Web analytics, and lead source reporting all fill major gaps in the product. Stated so plainly, this doesn’t sound like much.

Lead Scoring 120

Lead Scoring Lead Ranking Analytics Campaigns 120

SmartBug Media

APRIL 26, 2023

Here are some examples of personalized subject lines for Memorial Day sales that can be created with Klaviyo segments: For customers who have purchased outdoor goods in the past: "Get ready for summer with 20% off outdoor gear this Memorial Day." This is where your analytics tool comes in handy. Enjoy 25% off this Memorial Day weekend."

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

B2B Marketing Directions

MARCH 31, 2024

In his 2011 best-selling book, Thinking, Fast and Slow , Dr. Kahneman described his views regarding human judgment in non-academic terms and introduced his now-famous "System 1-System 2" model of human decision-making. System 2 (slow thinking) consists of thinking processes that are reflective, controlled, deliberative, and analytical.

Marketing Proposals 71

Marketing Proposals Impressions Opinions Paper 71

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. Alicia Arenas.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

B2B Marketing Directions

JANUARY 14, 2023

The inaugural (2011) version of Scott Brinker's marketing technology landscape graphic contained about 150 solution providers. So, the marketing technology universe has grown by an astounding 6,521% since 2011. And respondents predicted that spending on marketing analytics will grow by 63% in three years.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Aberdeen

JUNE 9, 2017

Guest Post by Martha Stuart, VP, Software Analytics, Revulytics. Since 2011, the landscape for marketing technology has soared from 150 vendors to nearly 5,000, according to MarTech Today. Supercharge Web Analytics. By leveraging usage analytics, the company was able to uncover key details about user behavior.

Analytics 63

Analytics Enterprise Management Marketing Automation Services Work Management 63

Zoominfo

JULY 3, 2020

As with demographic data, there are various types of firmographic data that marketers and sales teams can leverage including: Industry : What industry does the company fit into? This information can determine how you approach a sale and what content you share with them. Are they a non-profit, a B2C company, another SaaS, etc?

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

Webbiquity

FEBRUARY 23, 2021

By 2011 at the start of the cloud era this had increased 4x to 2 ZB. eCapital helps its clients better leverage that information, to get it into the hands of people that need it to do things like planning, budgeting, forecasting, business modeling, and visualizing the impacts on operations, sales, finance, and HR. ZB of data worldwide.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

Adobe Experience Cloud Blog

DECEMBER 22, 2010

The top performers in the revenue-building race will use the powerful new tools and methodologies now at their disposal to closely knit each marketing and sales action and touch-point to the known preferences of their target customers. Implementing a systematic process of continuous improvement in ways that are repeatable and predictable.

Lead Ranking 48

Lead Ranking Marketo Marketing Management Forecasting 48

Customer Experience Matrix

JUNE 14, 2013

Mintigo has also been mining Web and social data to build prospect lists, starting in 2011. The result is substantially more effective marketing and sales operations, finally letting marketers use data the Web has so tantalizingly exposed. An average client starts around $3,000 per month.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Webbiquity

JUNE 28, 2012

Online tracking of web visitors has taken on added importance for sales and marketing. While web analytics software tells us important metrics like how many visitors we have, which pages they visit and for how long, sales and marketing need more leads. Follow Lisa on Twitter @lisajcramer or connect on her B2B marketing blog.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

Engagio

JANUARY 19, 2021

All of this data is helpful in segmenting a target list and prioritizing who to pursue in our Marketing and Sales efforts. That’s a 5233% growth since 2011!). There are a number of ways to leverage technographic data in Marketing and Sales efforts, but to keep this blog succinct, we’ll focus on the top four.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

B2B Marketing Traction

APRIL 30, 2014

According to the study, two-thirds of CMOs are still not ready to fully implement social media and digital marketing, a number only slightly reduced since 2011. The difference now is that more CMOs recognize this deficit in digital marketing activity (82% acknowledged they are under-prepared, compared to 71% in 2011).

CMO 100

CMO Social Media Media Correlation 100

The ROI Guy

AUGUST 3, 2011

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

ClickZ

APRIL 29, 2020

Unification around data analytics and the consolidation of technologies into consolidated platforms will help reduce technology redundancies, decrease the learning curve needed to leverage multiple, separate solutions and limit the total cost of ownership. The rapid growth of martech. Martech’s ecosystem is growing rapidly.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

chiefmartech

APRIL 24, 2018

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. United States. data above).

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Zoominfo

JULY 3, 2020

As with demographic data, there are various types of firmographic data that marketers and sales teams can leverage including: Industry : What industry does the company fit into? This information can determine how you approach a sale and what content you share with them. Are they a non-profit, a B2C company, another SaaS, etc?

Account Based Marketing 100

Account Based Marketing Zoominfo ABM Budget Programs 100

Adobe Experience Cloud Blog

JUNE 1, 2018

The worst part is that they could have learned from a similar advertising misstep in 2011. Consumer insights are not just critical for marketers, but for research and development, finance, sales, and boards of directors as well. The same can be said about surveys, sales analysis, or other traditional types of market research.

Marketing AI 132

Marketing AI Analysis Internet Marketing Thought Leadership 132

Digilant

NOVEMBER 8, 2023

Otniel Calderon, Digilant Sales Engineer, attended the conference and noted a significant focus on Advanced TV*. Take a recent example from Netflix; the USA Network show Suits first premiered in 2011 but has recently skyrocketed in popularity, earning the top spot in TV streaming for 15 weeks straight as of November 2, 2023.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. In addition to creative work, it now also involves a lot of analytics. How can you achieve results by combining creativity and analytics?

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

Customer Experience Matrix

SEPTEMBER 2, 2011

I also still expect that Salesforce will continue to enhance its core Sales application with features that make it better at specific marketing automation functions like complex campaign flows and Web tracking. Both share a vision of combining marketing automation data with sales data, and ideally with data from other sources.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Belkins

MARCH 12, 2020

How does it impact the world of B2B sales? From SARS in 2003 to the H1N1 epidemic in 2011, it’s not the first time countries and economies were threatened by a new virus strain. Each of these scenarios must include: Variables that will affect your revenue, complete with numbers, analytics, and input from experts.

B2B Sales 73

B2B Sales Contingency Planning Work Management Marketing Management 73

markempa

DECEMBER 19, 2016

Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. The robust analytics gave rise to rapid experimentation at Act-On. “We They tend to innovate in every facet of their business: marketing, sales, HR, and so on.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

ANNUITAS

SEPTEMBER 15, 2015

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. When determining the best emails and content to send to whom and when, your Sales organization is your biggest ally. Things couldn’t be better. How do you know?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

Customer Experience Matrix

MARCH 29, 2017

Like many people in the marketing technology industry, I was tickled in 2011 when Gartner predicted that CMOs would soon have bigger tech budgets than CIOs , and even more tickled when Gartner said in 2016 that it had happened. billion in 2016 revenue for its marketing cloud (apparently including analytics and advertising products).

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

Contently

MARCH 14, 2023

Combine a fast site with useful content, and you can improve consumer sentiments surrounding your brand, keep visitors on your website longer, and, ultimately, boost sales or conversions. Use the Search Analytics tool within Google Search Console for keyword research, providing SEO recommendations for popular search terms.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

A Better Jones

JUNE 17, 2019

I first entered the social media game in 2011, and Twitter and Facebook were king. In 2011 Hootsuite was pretty much the only social media management tool, and that was all I had to work with. Linkedin was gaining popularity and no one had a clue about how to properly use any of these social media giants.

Social Media 71

Social Media Tools Media Work Management 71

Rev

OCTOBER 13, 2018

Scott , the VP of Platform Ecosystems at Hubspot and the editor of chiefmartec.com, has been categorizing marketing technology since 2011. Then the sales-accepted ones (SQLs), the ones that sales is working on, are in another inventory bin, and the qualified ones, the opportunities, are in another bin, and so on. Lead scoring.

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

Customer Experience Matrix

OCTOBER 17, 2012

(I profiled them in a February 2011 post.) The B2C products are generally built on a more powerful foundation than B2B systems, in terms of having a more flexible database structure, deeper marketing operations support, and more powerful analytics. The acquisition is significant on several levels. Even a good B2B platform might not.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Hubspot

MARCH 8, 2012

According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics. Couldn't have said it better myself, boss!

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28