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78 Customer Engagement Statistics

Zoominfo

77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). 77% of strong omni-channel companies store customer data across channels, compared to 48% for weak omni-channel companies ( source ). Successful Customer Engagement.

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List of Mid-Tier Business-to-Consumer Marketing Automation Systems

Customer Experience Matrix

Here are some others, in rough order of industry familiarity: Alterian – extends beyond multi-channel campaign management to include Web content management, Web analytics, and social media monitoring. It offers both hosted and on-premise options and uses a proprietary analytic database engine for key functions.

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Does the Future Belong to WeChat’s More-Than-Messaging Model?

Content4Demand

In fact, predictive analytics about B2B buyers are plentiful. The real challenge is that buyers use so many different channels now that we need to be active in all of them. Some marketing leaders even believe WeChat is a harbinger of tomorrow’s multi-purpose B2B social media platform. Importing Engagement.

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Cross-channel attribution via incrementality measurement: Measured CEO/Co-founder

ClickZ

“While multi-touch attribution (MTA) was supposed to end the struggle to prove campaign value, all it has proven is that it’s extremely expensive, time-consuming, and nearly impossible for fast-growing brands deploying significant walled-garden media.”. I met Madan in 2011 when I joined Visual IQ.

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Marketing and Artificial Intelligence: Make Your Job Robot-Proof

Adobe Experience Cloud Blog

In fact, because of these developments, investments in AI startups has risen in recent years—increasing from $145 million in 2011 to $681 million in 2015, according to CB Insights. Applying AI in marketing, through predictive analytics , data science, and natural language processing (NLP), is almost an expected outcome.

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5 Skills Every Demand Gen Marketer Should Master

SnapApp

Today, marketing professionals are expected to be multi-dimensional, but often are held accountable to different metrics and rely on different skills and expertise based on their unique position. Demand Gen Skill to Master #1: Google Analytics. Enter Google Analytics. New to Google Analytics? Not convinced?

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Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)

chiefmartech

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.