Circle Studio

NOVEMBER 8, 2018

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Customer Experience Matrix

SEPTEMBER 2, 2011

But I did notice about two years ago that pretty much everyone in the B2B marketing automation space was more or less assuming I’d attend. All of which brings us back to B2B marketing automation. Marketing automation is clearly too small to make a serious contribution to that goal. Peer pressure worked, and there I was.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

The ROI Guy

AUGUST 3, 2011

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

ANNUITAS

MARCH 20, 2014

Rather than write a summary of the fantastic Marketing Operations Executive Summit , which just wrapped up in San Diego yesterday, I thought I might share the highlights by pulling together my “stream of consciousness” twitter stream from the event. RT @RHsays What does sales need from marketing? Why the marketing tech explosion?

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Adobe Experience Cloud Blog

MARCH 28, 2011

Follow this primer on what bounce rates are and how you can use marketing analytics to see how low you can go. On average, normal bounce rates can range from the high 50s to high 70s, however most marketers are striving to be below 50. This is where marketing analytics comes in.

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

Contently

JANUARY 31, 2017

Lead forms are the canvassers of the marketing world. Here’s an example of a lead form we use on The Content Strategist: Despite looking fairly basic, a lead form comes with its own special sort of marketing calculus. If marketers want to maximize how many leads they bring in, then they have to be economical with their forms.

Lead Scoring 60

Lead Scoring Lead Ranking Leads Lead 60

Adobe Experience Cloud Blog

OCTOBER 18, 2012

by Jon Miller Marketing automation is a technology that streamlines and automates marketing tasks so companies can increase operational efficiency and grow revenue faster. In other words, companies don’t buy marketing automation to automate their marketing. Measure and prove marketing ROI.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. But what I found is that it takes much more than social know-how to be a great inbound marketing pro including: A caring individual.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Customer Experience Matrix

MARCH 8, 2011

This could be a real game-changer in the small business marketing automation landscape. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. If you heard a loud thud late Tuesday afternoon, it was the sound of two shoes dropping.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Adobe Experience Cloud Blog

FEBRUARY 10, 2012

She discusses risk taking, pushing the envelope in branding, and the ideas behind the design of the new Marketo website. Jive launched their new site in 2011 with a dramatic black background with provocative messaging and distinctive light writing. And now, Marketo. Choose an enterprise technology brand.

Enterprise Management 48

Enterprise Management Paid Search Agency Marketing Websites Companies 48

Adobe Experience Cloud Blog

JULY 17, 2013

In just five years, the amount of digital information shared globally increased ninefold, to nearly 2 trillion zettabytes in 2011. Marketing analytics does not equal Big Data. Think about what truly makes data “Big,” and it becomes pretty obvious that most marketers talking about big data are really talking about small data.

Thought Leadership 48

Thought Leadership Banners Forecasting Landing Pages 48

Adobe Experience Cloud Blog

APRIL 21, 2011

The Conference Board CEO Challenge 2011 survey polled more than 700 CEOs, presidents, and chairmen from across geographies and industries worldwide. According to Jonathan Spector, CEO of The Conference Board: “The global CEO consensus about 2011 suggests that growing one’s business is the key to success.

Efficiency 48

Efficiency Enterprise Management Product Work Management 48

Adobe Experience Cloud Blog

JUNE 2, 2011

by Jon Miller In March 2011, the Patricia Seybold Group and the Information Technology Services Marketing Association (ITSMA) jointly conducted a Data-Driven Marketing Survey of their members and subscribers. Its results yielded insights on the value of data-driven marketing – some expected, some less so.

Work Management 48

Work Management Marketing Management Marketing Automation Services Paid Search Agency 48

Adobe Experience Cloud Blog

JUNE 6, 2011

by Maria Pergolino Successful B2B marketing is a moving target, so it’s critical for marketers to keep up with new trends and opportunities. . Today’s marketers need to factor this into their lead generation tactics in order to attract and convert these prospects into qualified leads. Go mobile with your marketing.

Lead Generation 48

Lead Generation Sales Qualified Leads Generation Lead Scoring 48

chiefmartech

JUNE 20, 2016

billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). I’d also claim that it’s the largest marketing technology acqusition ever. LinkedIn Sales Navigator is a great example of the company marketing this capability.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Adobe Experience Cloud Blog

OCTOBER 4, 2011

by Rick Siegfried I had the pleasure of attending TechTarget’s Online ROI Summit last week and discovered a marketing mentality that is incredibly obvious, yet I had never thought of it before. Marilou Barsam, TechTarget’s SVP of Client Consulting & Corporate Marketing, spoke to the concept of “convergence.” Enter the recession.

Demand 48

Demand Brand Identity Branding Demand Generation 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

Better alignment with marketing : The changes in buyer behavior have altered the sales process, as most buyers are no longer dependent on the company as the sole provider of product/service information. Better buyer understanding : The best sales forces will also work with marketing to better understand changing consumer profiles.

Top of Funnel 48

Top of Funnel Forecasting Digital Marketing Funnels Sales Qualified Leads 48

Adobe Experience Cloud Blog

AUGUST 5, 2011

by Jon Miller Today I’m pleased to welcome Gary Katz, founder and chairman of marketing operations consultancy firm Marketing Operations Partners , as a guest blogger. Read on to see what Gary has to say about the virtues of what he has dubbed Marketing Operations 2.0. Marketing Operations drives this effort.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Contently

OCTOBER 24, 2016

Five years ago, the term “marketing stack” was barely used outside of discussions between the most tech-savvy CIOs and CMOs. If you were enough of a marketing geek, you could memorize them over your morning coffee. That’s a 2,482 percent increase since 2011. What is a marketing stack and why should I care?

Enterprise Management 60

Enterprise Management Work Management Marketing Management ROI 60

Contently

APRIL 26, 2017

There’s a lot of noise and uncertainty in content marketing, but one thing has remained constant: People are creating more and more content. In turn, content marketing hiring is on the rise. In turn, content marketing hiring is on the rise. Content marketing job listings grew 350 percent on Indeed between 2011 and 2015.

Rules 139

Rules Top of Funnel Content Marketing Planning 139

Allocadia

APRIL 2, 2019

“Allocadia has helped us overcome all the challenges we were having, while also creating the processes and visibility we need to run marketing more effectively.” He had recently joined the company, and was talking with the manager of revenue marketing about planning and budgeting, and how Marketing and Finance could align better.

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Adobe Experience Cloud Blog

JANUARY 10, 2012

by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. Let’s put on side one.

Marketo 48

Marketo Trade Show Salesforce.com Multi-Channel 48

Adobe Experience Cloud Blog

AUGUST 25, 2016

Author: Ashley Carlisle Ask any veteran marketer how their job has changed in the past decade, and you’ll find out just how dramatically technology has changed the expectations of their skillsets. As marketers, we must constantly master new strategies, skills, and even software.

Demand 48

Demand Content Marketing Thought Leadership Marketing Analytics Tools 48

SnapApp

FEBRUARY 13, 2018

There are many places to reach your target market, so putting your budget into a single channel is like building one huge Dunkin Donuts in the center of town and hoping everyone will go there instead of the local corner competitor. . Multi-channel marketing. . . What Is Multichannel Marketing? . . The solution?

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

SnapApp

DECEMBER 12, 2017

. We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

ClickZ

MARCH 19, 2020

Brandwatch is an industry leading digital consumer intelligence company that helps marketers understand what millions of people are saying about products and brands, enabling organizations to be as “consumer fit” as possible. They make important long-term business decisions that propel them forward in their market.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Cindy Bates. Cindy_Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Adobe Experience Cloud Blog

DECEMBER 9, 2013

Splunk – for analytics. Tableau Software – for analytics. Marketo – for marketing automation. These enterprise cloud companies are rapidly popping out of the woodwork – none of the above were public prior to 2011. Market Size. Cornerstone OnDemand – for talent management. So what will happen next?

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Adobe Experience Cloud Blog

OCTOBER 22, 2012

by Kieran Flanagan Content marketing is one of the hottest topics in online marketing at the moment. At Marketo, we have used the power of content marketing to grow our business at a rapid pace (see Marketo ranks #1 Marketing Software Vendor on the Inc 500 ). Our Experts.

SEO 48

SEO Advertising Agencies Work Management Top of Funnel 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Google Analytics. Facebook Insights. Maybe so, maybe not.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Full Circle Insights

NOVEMBER 25, 2020

The advent of the Internet, smartphone and social media came in different decades, but the 2010s were not without its seminal moments and trends for digital marketing. In fact, the last 10 years saw the true emergence of social media marketing, mobile marketing and SEO-building content campaigns.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019. 2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. HubSpot CRM. ADP DATACLOUD.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Velocity Partners

AUGUST 13, 2018

I’m talking about The Marketing Technology Landscape Supergraphic , put out every year by Scott Brinker of ChiefMarTec.com fame (with help from Anand Thaker on the data side and Jeff Eckman on the visualization). That might be because it was never created as content marketing at all. Frankfurters?). Taxonomy as added value.

Work Management 43

Work Management Marketing Management Marketing AI Planning 43

Single Grain

JULY 21, 2020

Book My Free SaaS Marketing Consultation. Dive Deeper: * 8 SaaS Marketing Trends You Can’t Ignore in 2020. * 12 Best SaaS Marketing Tactics for Business Growth. SaaS Marketing Strategy: 12 Killer Ideas to Grow Your Company. * Book My Free SaaS Marketing Consultation. What Is SaaS? billion USD as of 2019.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Webbiquity

APRIL 9, 2012

And when you log in to PingTags, you can view analytics like how many people scanned your card and which links they clicked. A social media analytics and engagement tool that incorporates search, analytics and engagement capabilities. Free analytics tools you should be using by iMedia Connection. ShortStack.

Social Media 100

Social Media Marketing Automation Services Tools Media 100

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117