Remove marketing-qualified-lead prospect sales
article thumbnail

The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

article thumbnail

The Difference Between Firmographic and Technographic Data

Zoominfo

When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. So how do you narrow it down?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Difference Between Firmographic and Technographic Data

Zoominfo

When it comes to identifying accounts to target for marketing campaigns, you have a lot to choose from. The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. So how do you narrow it down?

article thumbnail

B2B MarTech Future: 8 Changes You Can’t Afford to Ignore

Rev

The Explosion of Marketing Technology. Marketing Technology) landscape. Scott , the VP of Platform Ecosystems at Hubspot and the editor of chiefmartec.com, has been categorizing marketing technology since 2011. A Useful Perspective on the B2B Marketing Stack. Lead scoring. Lead nurturing.

article thumbnail

Is Predictive Lead Scoring the Next Big B2B Marketing Technology?

B2B Marketing Directions

The pace of innovation in marketing technology over the past decade has been nothing short of breathtaking. In the B2B marketing space, one of the hot new technologies is predictive lead scoring. There's no doubt that predictive lead scoring is still in its infancy, but it's beginning to gain some traction in the market.

article thumbnail

Why You Need Marketing Analytics, Not Web Analytics

Hubspot

Measuring marketing effectiveness has always been a challenge. According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations. Enter marketing analytics.

article thumbnail

9 call analytics platforms for marketing teams to consider

Martech

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses.