SpotMe Blog

MAY 27, 2021

With built-in networking, personalization, content and analytics features, SpotMe now offers the most comprehensive hybrid event experience for you and your audience. Eventspace still has the same great features for following live streams: applause, Q&A and polls are built-in. Relationship-building. Online-first.

Knowledge Base 98

Knowledge Base Video Marketing Features Analytics 98

SmartBug Media

APRIL 26, 2023

Klaviyo has features such as A/B testing, which allows you to test different subject lines and select the one that resonates the most with your audience. According to Pew Research Center, 85 percent of Americans own a smartphone —up from just 35 percent in 2011. This is where your analytics tool comes in handy.

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Paul Pioneer Press as well as the Features/Travel editor for the newspaper. Ambal is co-founder of ClickDocuments, based in Silicon Valley. Amber Buhl.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Zoominfo

JULY 3, 2020

Pipeline/Deals influenced by data #zoominfo — ZoomInfo (@ZoomInfo) April 27, 2011. Firmographic data plus the behavioral data that you gain through your website analytics can collectively provide a wealth of information. How do you measure the effectiveness of your data? Direct conversions 2. How to use firmographic data.

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

Contently

MARCH 14, 2023

How Featured Snippets Help Readers and Your Rankings When you come across a word or phrase that needs some explanation, that’s an excellent opportunity to land your blog post in Google’s featured snippets section. A featured snippet may also answer a common question that many people search for answers to.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Customer Experience Matrix

FEBRUARY 2, 2018

Today, they gather data from all sources, map it to a client-tailored version of a 100+ table data model, and expose the results to analytics and customer engagement systems as in-memory profiles. Other Celebrus features are found in some but not most CDPs, so they’re worth noting if they happen to be on your wish list.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Enterprise Management Marketing Management 136

Sprout Social

FEBRUARY 16, 2022

2005-2011: Clicks & views. Check your YouTube Analytics Traffic Sources to see how often your channel is appearing on others’ Home pages. YouTube has features like playlists, links, cards, end screens and call-to-action buttons to help you guide the viewer to another of your videos. Do what works for you. Suggested Videos.

Youtube 120

Youtube Lead Scoring Lead Ranking Ad Frequency 120

SalesIntel

AUGUST 7, 2023

In a nutshell, voice search is a feature that enables users to use voice commands to find something on the Internet, website, or app. Although it was introduced back in 2011, this feature was initially experimental. Thus, it’s important that your content features relevant questions and provides specific and very brief answers.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

Contently

DECEMBER 11, 2017

Contently has been behind this push for quality since opening for business in 2011. We’ve invested in other features, like a headline relevancy checker, for the same reason, instead of only retrofitting our platform with traditional technical safeguards.

SEO 157

SEO Lead Scoring Lead Ranking Thought Leadership 157

Attendify

AUGUST 7, 2019

In 2011, Brinker began producing a yearly map of the global marketing technology landscape. TA: What tools did you use for event analytics and post-event nurturing? Anderson, Guru: We used Mode for our event analytics. Featuring Guru appeared first on Attendify Blog. The post What’s In Your Event Tech Stack?

Features 37

Features Work Management Marketing Automation Services Marketing Management 37

MLT Creative

SEPTEMBER 30, 2011

October 5, BMA Atlanta October Keynote Event Atlanta, GA: MLT Creative will be sponsoring this dynamic B2B marketing event featuring one of the USA’s most engaging marketing speakers, Jay Baer. At the 2011 Sales 2.0 October 11-12, MIMA Minneapolis, MN: Largest annual marketing and technology conference in the Midwest.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 5, BMA Atlanta October Keynote Event Atlanta, GA: MLT Creative will be sponsoring this dynamic B2B marketing event featuring one of the USA’s most engaging marketing speakers, Jay Baer. At the 2011 Sales 2.0 October 11-12, MIMA Minneapolis, MN: Largest annual marketing and technology conference in the Midwest.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Hubspot

MARCH 20, 2012

We recently released HubSpot's 2011 Year in Review slide deck , filled with interesting insights into HubSpot's growth and milestones as a business over the past year. We wanted to share some of the milestones we and our customers have achieved in 2011 and give you a peek at the slide presentation, too. million leads in 2011.

Hubspot 28

Hubspot Enterprise Management Work Management Marketing Management 28

SocialPilot

FEBRUARY 5, 2024

Twitter does not show the number of impressions, so you can try SocialPilot’s Twitter Analytics Tool. Likes and followers are no longer key to understanding an influencer’s reach, but much deeper features will be introduced in the future. Future Trends in Twitter Influencer Marketing Evolution is taking over every industry.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

NuSpark Consulting

JULY 30, 2011

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions.

Adwords 100

Adwords Lead Generation Lead Scoring Lead Ranking 100

Customer Experience Matrix

MARCH 13, 2014

I recently caught up with the folks at Teradata, which had its own marketing automation system for a decade before it acquired Aprimo marketing automation in 2011 and added Munich-based email vendor eCircle in 2012. The company also offers a suite of analytic applications for database management and predictive modeling.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Mailmunch

MARCH 29, 2021

You’ll also need a multifaceted solution that takes care of every aspect, from lead generation and analytics to campaign building and automation. Here’s a quick rundown of some of the pertinent features you’ll need to consider when choosing the right solution. Powerful Analytics Tools. User-Friendliness .

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59

A Better Jones

JUNE 17, 2019

I first entered the social media game in 2011, and Twitter and Facebook were king. In 2011 Hootsuite was pretty much the only social media management tool, and that was all I had to work with. Linkedin was gaining popularity and no one had a clue about how to properly use any of these social media giants.

Social Media 71

Social Media Tools Media Work Management 71

Navigate the Channel

AUGUST 3, 2023

There is a free tier for core features, but Adobe Express requires a subscription for custom branding, personalized themes and support, according to its website.) Tip 3 If you haven’t considered Prezi as a presentation software since its 2011-2012 debut, you might want to take another look—depending on your presentation goal and audience.

Budget Programs 65

Budget Programs Tools Tips Best Practices 65

chiefmartech

APRIL 24, 2018

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Zoominfo

JULY 3, 2020

Pipeline/Deals influenced by data #zoominfo — ZoomInfo (@ZoomInfo) April 27, 2011 How to use firmographic data As with most kinds of data, firmographic data can be used to build personalized content strategies. Better news-driven campaigns: Technographic data can include information about new features or product launches.

Account Based Marketing 100

Account Based Marketing Zoominfo ABM Budget Programs 100

Customer Experience Matrix

SEPTEMBER 2, 2011

I also still expect that Salesforce will continue to enhance its core Sales application with features that make it better at specific marketing automation functions like complex campaign flows and Web tracking. At the moment, it’s a bit of a blind spot because analytics and business intelligence have not been Salesforce strengths.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

SpotMe Blog

FEBRUARY 2, 2022

Then we will draw up a list of critical features for your next tool. But you need robust data analytics and insights. Critical features for your virtual event. So, what features should you be on the lookout for? Some features may be critical for any type of event. Audience needs. Want to start quickly?

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

The Effective Marketer

JANUARY 11, 2010

With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system. The Vendor Selection Matrix I created an Excel file to consolidate all info from the vendors we selected so that we could do an analytical evaluation. You get the point. Good question!

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Customer Experience Matrix

OCTOBER 17, 2012

It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. I profiled them in a February 2011 post.) The acquisition is significant on several levels.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Hubspot

MARCH 8, 2012

According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics. Couldn't have said it better myself, boss!

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

Customer Experience Matrix

JUNE 14, 2013

Mintigo has also been mining Web and social data to build prospect lists, starting in 2011. The features are interesting, but what really matters about Mintigo is the data: fresh, powerful, and unique information about a large share of the business universe. This enhanced data can be used in lead scoring or to help guide salespeople.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Conductor

JANUARY 4, 2022

Think back to 2011 when Google phased out keyword reporting and instead bucketed all organic search queries that drove users to your site under the phrase: (not provided). A major increase in the reliance on Google Search Console (GSC) for more detailed reporting that Google Analytics (GA) will no longer be able to provide.

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

Circle Studio

NOVEMBER 8, 2018

Every aspect of marketing — from brand, experience design and demand generation, to content marketing, analytics and measurement — is affected by technology. Video marketing platforms such as Vimeo and Wistia allow marketers to easily embed HD quality videos on their website and track in-depth analytics that aren’t available elsewhere.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Sprout Social

SEPTEMBER 12, 2022

We especially rely on Sprout’s analytics capabilities to help us track and report on performance over time, and identify trends and insights to build our strategy.”. Kelly Bateson Media uses Sprout’s community management and reporting features to empower their clients. “We Full Blast Creative. Our remote team spans across the U.S.

Work Management 89

Work Management Marketing Management Paid Social Agency Advertising Agencies 89

Hubspot

JULY 25, 2011

Apparently, when business accounts launch in Q3 2011, they will have analytics as well as more sophisticated sharing options. It is reasonable to assume that they will be in some way connected to Google Analytics. What do you think about the long delay for Google+ business profiles?

Profiling 28

Profiling Analytics Google Business 28

Rain: The Growth Agency

DECEMBER 14, 2020

In addition to hosting the Mercari Texas Bowl and the Texas Kickoff annually, LSSE has emerged as a premier promoter for international soccer matches, including the 2017 Manchester Derby, Copa America Centenario, the 2010MLS All-Star Game featuring Manchester United, the 2006 FC Barcelona U.S. Rain the Growth Agency.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad brokers Lead Ranking 40

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

Marketing Attribution 95

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 95

Content Standard

MARCH 14, 2019

Slightly later to the livestreaming party, Instagram launched its live video feature in 2016, allowing users to broadcast live for up to one hour. It’s easy to forget that the world’s favorite video platform lets creators go live to the world, but it’s a feature YouTube rolled out way back in 2011. Learn more.

Tactics 108

Tactics Brand Identity Branding Planning 108

Outgrow

MAY 21, 2020

Consequently, A&G ran a campaign featuring NASCAR drivers in a dramatic fragrance campaign. Their in-house analytics, strategy, and creative team can take care of everything related to advertising. Based out of Orlando, Bigeye has been throwing around some steep competition at the top advertising agencies in Florida since 2011.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies iCrossing 59

The Effective Marketer

AUGUST 30, 2010

Trade show booths with slogans and taglines that don’t mean anything and sales brochures that are full of “features” and screenshots but lack detail of how they solve a problem. In the B2B marketing space this is notorious. Go to a trade show and the situation gets really bad. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Martech

JANUARY 3, 2022

The number of applications increased to 8,000 in 2020, from just 150 in 2011, according to chiefmartec.com’s Scottt Brinker in his latest Marketing Technology Landscape. Build analytical models and perform data science analysis 21.1% Train and support marketing staff on using marketing technology products 77.5%

Digital Asset Management 117

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 117