The Effective Marketer

JUNE 23, 2009

Class: Calls to Action and Landing Page Best Practices (CV101) Professor: Jeanne Hopkins, MECLABS, Marketing Experiments If you are not familiar with MarketingExperiments, than you should immediately bookmark their website: www.marketingexperiments.com. Rand’s presentation is engaging and full of great information.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Marketing Insider Group

JUNE 9, 2010

According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value. This strategy should include a mix of tactics that will provide support to the campaign. The final component is installing proper measurement tools to track the success of your campaign.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. Interruptions (like email and social media) are messing us up.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

MAY 7, 2019

It’s not enough to just get more leads anymore with ppc lead generation. In 2019, Marketers need better leads. The definition of exactly what makes a lead “better” may shift from marketer to marketer, but almost universally, “better leads” are leads that can be directly tied to revenue.

PPC 148

PPC Lead Generation Sales Qualified Leads Lead Ranking 148

Online Marketing Institute

JANUARY 4, 2011

However, in this example, Service Experts has the forum to provide this type of content (a blog), and it also has the ability to actually rank for these types of phrases. You want to get people who land here to appreciate the content, and – yes – hopefully link to the content.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Contently

OCTOBER 15, 2020

Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. At Contently, we added a Content Strategy Assessment at the bottom of our content strategy services page on our website to help potential customers evaluate which of our solutions fits their needs.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Generate more high quality sales-ready leads. But while some companies achieve amazing ROI (100%+ improvements) from marketing automation, others achieve more modest gains, and a few fail to get value at all. Source: The Lenskold Group 2012 Lead Generation Marketing Effectiveness Study. But Are Companies Getting Maximum Value?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

KoMarketing Associates

MAY 7, 2019

It’s not enough to just get more leads anymore with ppc lead generation. In 2019, Marketers need better leads. The definition of exactly what makes a lead “better” may shift from marketer to marketer, but almost universally, “better leads” are leads that can be directly tied to revenue.

PPC 120

PPC Lead Generation Sales Qualified Leads Lead Ranking 120

Hubspot

AUGUST 3, 2012

In fact, in a 2011 Genius survey, more than 50% of respondents said they had not yet realized the value of their investment in marketing automation. And truth is, if you're relying solely on an automated tool to nurture your contacts and leads to the point of a sale, you're going to have a really big problem on your hands.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Planning 28

Contently

OCTOBER 15, 2021

Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. At Contently, we added a Content Strategy Assessment at the bottom of our content strategy services page on our website to help potential customers evaluate which of our solutions fits their needs.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Unbounce

JULY 30, 2019

It turns out that right now is the best time to start planning your next holiday campaign. Emails they acquire in October, for instance, have the highest 90-day value of any time of the year. But there’s no good reason you shouldn’t plan campaigns around other special days relevant to your business.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111

Single Grain

APRIL 25, 2022

The bid and the ad's quality score determine how often the ads appear in the search engine results for the target keywords. But getting to the top of the search engine results pages with SEO alone can take more time than you'd like. When paired with an optimized post-click landing page , ads reach their full potential.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Optinmonster

JANUARY 15, 2020

This free tool lets you see if there are any problems with specific pages of your site’s mobile version and gives you advice on how to fix them. This ensures that all the pages you’re using for your mobile marketing plan are functioning as they should be. How do you fix page speed issues? Test Speed for Mobile.

Mobile Marketing 67

Mobile Marketing Planning Tips Paid Search Agency 67

Conductor

DECEMBER 3, 2019

I’ve been doing this since 2011, and it was around that time when some of the big changes to SEO and Google search were happening. A lot of times we are saying, “I want to rank for this term. In some ways SEO is a very aspirational field—I want to rank on this term, how do I do it? I do not want to do that ever.

Paid Search Agency 98

Paid Search Agency Paid Content Enterprise Management Planning 98

Valasys

AUGUST 9, 2019

Organic searches, along with direct landing of the prospects on the home page or specific landing pages of a website, are key indicators of how strong the brand equity of an enterprise is & how easily can it be discovered by the audiences – local ones in particular.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Customer Experience Matrix

DECEMBER 21, 2011

This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120

NuSpark Consulting

MAY 19, 2012

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year. There’s plenty of content on the web about Facebook Business Pages. Lead Gen Content.

Facebook 100

Facebook Lead Scoring Lead Ranking Generation 100

SnapApp

DECEMBER 12, 2017

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . It’s no longer a tool for spamming leads sick of impersonal emails. . . Chatbots will become a primary channel for lead and customer education. Kathryn Hawkins. Eucalypt | Principal. . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Webbiquity

MARCH 25, 2014

In the lead generation process, white papers can be extremely valuable because they identify prospective buyers while requiring a low level of commitment. In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below. Solve a real problem. Use graphics.

Paper 100

Paper Marketing Automation Services Practices Paid Search Agency 100

QuanticMind

JANUARY 18, 2017

Software platforms for bid management, assuming you used one, had a straightforward role to fulfill: campaign automation. Try to name a tool that handles bid management…and also gives marketers a unified, cross-platform view of your audiences across social, search, mobile/call, and additional arenas such as display, and email.

Work Management 40

Work Management Marketing Management Advertisements Advertising 40

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. Also, if you start using analytics buzzwords there’s a 65% chance you’ll sound really smart (source: unknown).

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Google Analytics. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Social scoring will change your life. Facebook Insights. Maybe so, maybe not. Ready to get started?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

JUNE 5, 2012

Google is constantly tweaking their algorithm -- just look at the history of Google's 2011 algorithm updates chronicled on this very blog to get a little snapshot. For example, the Google Friendly Site is a great starting point for anyone needing a primer on how Google views pages. Plus, it's free and works for mobile sites!

Budget Programs 28

Budget Programs Top of Funnel SEO Google 28

Single Grain

JULY 5, 2023

Here’s how: Describe Your Company: Share information about your company’s mission, vision, products, services, target audience, core values, and unique selling propositions. Feed ChatGPT a prompt like: Define the tone of voice from this text: [paste text] Do this for each of the three posts/pages. Why does all this matter?

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Martech

FEBRUARY 11, 2022

If you stop at adding someone’s first name to an email I think you’re missing this changing face idea,” wrote speaker and marketing consultant John Jantsch. “To Many use customer journey analytics to help ensure these experiences are optimized and personalized across all channels. Personalized landing pages.

Work Management 114

Work Management Personalization Marketing Management Marketing AI 114

Webbiquity

APRIL 6, 2017

According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. According to Data2CRM , “the dynamic engagement with the leads and prospects, instead of uninvolved messages, is the striking difference of social CRM” compared to traditional CRM.

Marketing Automation Services 250

Marketing Automation Services CRM Marketing Management Tools 250

seo.co

DECEMBER 8, 2020

There is skill, strategy, and nuance required to manage an effective PPC (pay-per-click) campaign , but those details are well-defined and easily available for any business owner who chooses to learn them. Building an effective website that will provide a strong, consistent flow of leads or sales requires marketing. Page layout.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

B2B Marketing Zone Posts

JANUARY 4, 2011

Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. Be Careful What Assumptions You Make with Analytics - B2B SEO , July 23, 2010. Calculating the Value of a B2B Marketing Campaign - Digital Body Language , March 17, 2010. Social scoring will change your life.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Full Circle Insights

NOVEMBER 25, 2020

In fact, the last 10 years saw the true emergence of social media marketing, mobile marketing and SEO-building content campaigns. Since 2011, marketing technology has evolved from a small group of vendors to a global $121.5 Tools like Google Analytics can see all of the online interactions that each user had with a business.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

accelerate agency

OCTOBER 27, 2021

Equally, a small ecommerce business with a dedicated following in a particular niche might have thousands of pages. In particular, a desire to have an impactful and high-ranking website. However, these practices can lead to being penalized – the exact opposite of what you want.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

Equally, a small ecommerce business with a dedicated following in a particular niche might have thousands of pages. In particular, a desire to have an impactful and high-ranking website. However, these practices can lead to being penalized – the exact opposite of what you want.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

TrustRadius Marketing

NOVEMBER 2, 2022

Best Software List Badges are used on TrustRadius product pages to help buyers feel empowered to make intelligent software buying decisions specific to business needs. Ranked in order of highest review count in the past year. Miro was founded by Andrey Khusid and Oleg Shardin in 2011 as RealtimeBoard and rebranded as Miro in 2019.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

accelerate agency

APRIL 27, 2021

Equally, a small ecommerce business with a dedicated following in a particular niche might have thousands of pages. In particular, a desire to have an impactful and high-ranking website. However, these practices can lead to being penalized – the exact opposite of what you want. Using 301 redirects when removing old pages.

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

SnapApp

MARCH 16, 2017

For example, a marketer’s technology stack might include: An email marketing platform like Campaign Monitor or Mailchimp. Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. Conversion Technology - these tools are used to convert traffic into leads and customers.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

seo.co

DECEMBER 25, 2020

Mobile screens, like those on smartphones , offer a handful of unique elements that desktop-designed sites can’t address: Smaller screen sizes make it harder to view full-size pages, especially when it comes to viewing images and reading text. These benefits are fantastic today, but what you really have to consider is their future value.

SEO 98

SEO Mobile Advertising CMS Development Lead Ranking 98

QuanticMind

OCTOBER 25, 2017

Tendency to approach performance-based marketing analytically. Ability to operate digital marketing campaigns at massive scale. Ability to strategically blend paid, owned and earned campaigns. Search marketers will, according to Brinker, “inherit the earth, or at least martech. ”. >>Back to top. Why Should I Care?

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

chiefmartech

APRIL 11, 2018

Under this new model, driven by martech, marketing operations has expended its responsibilities, adding new elements such as analytics and tech management, and consolidating many functions that were used to be stand alone, such as brand awareness, and lead gen, into one integrated function. Demand Generation. Sales Enablement.

Top of Funnel 51

Top of Funnel Enterprise Management Planning Paid Search Agency 51