markempa

DECEMBER 29, 2011

In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. We took online marketing activities, leveraged their analytics and optimized – measure, take action and repeat. This year’s B2B Lead Roundtable webinars are testament to that.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Customer Experience Matrix

APRIL 15, 2012

One of the things I’m enjoying about my new role as head of analytics at Left Brain DGA is being closer to hands-on marketing than I was as a consultant. This leads to different questions than I used to get, including the ever-popular “what’s a reasonable response rate for our emails?” Here is the U.S. data from the Silverpop report.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Customer Experience Matrix

JUNE 27, 2013

Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. More important, Adobe also has an unmatched position in Web analytics, Web advertising, and Web content management. The deal is not particularly surprising. (To

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

OCTOBER 17, 2012

I profiled them in a February 2011 post.) The B2C products are generally built on a more powerful foundation than B2B systems, in terms of having a more flexible database structure, deeper marketing operations support, and more powerful analytics. The acquisition is significant on several levels.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

JUNE 14, 2013

Mintigo has also been mining Web and social data to build prospect lists, starting in 2011. Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. Infer starts with your own customer data, enhances it with information mined from the Web, and generates predictive scores.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

SEPTEMBER 2, 2011

I discussed RPM with both Eloqua and Marketo during Dreamforce. At the moment, it’s a bit of a blind spot because analytics and business intelligence have not been Salesforce strengths. There’s an element of that in Revenue Performance Management, which stakes a claim to a much larger territory than marketing automation by itself.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

ClickZ

JANUARY 13, 2020

30-second summary: Convertr is an API-first data routing and optimization platform, which was launched in 2011 by entrepreneur Emma Bowkett. Convertr is looking to advance its integration and workflow capabilities. This will allow their customers to better connect and manage data points across their tech stack. .

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61