The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

A Better Jones

JUNE 17, 2019

I first entered the social media game in 2011, and Twitter and Facebook were king. The old guard marketing tactics of TV spots, radio ads, and billboards are still profitable and effective - when done correctly - because they are processes marketers mapped and mastered more than half a century ago.

Social Media 71

Social Media Tools Media Work Management 71

Webbiquity

FEBRUARY 23, 2021

By 2011 at the start of the cloud era this had increased 4x to 2 ZB. But while the office of finance is a natural fit, depending on the company, the sponsor could be a VP of sales, an IT executive, the COO, or anyone trying to solve a specific pain through data and analytics. In 2007, at the start of the mobile era, we generated 0.5

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

The Effective Marketer

FEBRUARY 22, 2011

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. Let us know! Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Webbiquity

JUNE 28, 2012

We used to analyze website effectiveness by how well it conveyed who you are as a company and how quickly and easily it informed visitors of the value you deliver to them. While web analytics software tells us important metrics like how many visitors we have, which pages they visit and for how long, sales and marketing need more leads.

Marketing Management 100

Marketing Management Marketing Websites Lead Scoring Lead Ranking 100

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. This is the problem that we set out to solve in mid 2011. Effective marketing teams organize their workload into controllable and measurable campaigns. Real Analytics. Campaign Based Publishing.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. This is the problem that we set out to solve in mid 2011. Effective marketing teams organize their workload into controllable and measurable campaigns. Real Analytics. Campaign Based Publishing.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Valasys

FEBRUARY 4, 2020

There are no lengthy analytical processes involved in the interim. Marketers will now be able to create & launch campaigns instantly for audience targeting, even in previously unavailable destinations such as Google, Facebook, Twitter, Pinterest & Snapchat. NetWise hinted an additional benefit of partnering with LiveRamp.

Advertising Agencies 52

Advertising Agencies Distribution Privacy Class 52

Zoominfo

MARCH 27, 2018

Customer service interactions over Twitter have increased 250% in the last two years ( source ). Only 35% of respondents say their company has less than 5% of support interactions taking place over social, compared with 57% in 2011 ( source ). On average 29% of B2B customers are fully engaged ( source ).

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Consider what is taking the place of the blog: social sites like Facebook and Twitter.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Digital B2B Marketing

DECEMBER 13, 2011

How do they effectively communicate results within the organization? We tackled these and other questions during the weekly #B2Bchat discussion on Twitter on December 8, 2011. Join the Discussion You can join #B2Bchat on Twitter on Thursday at 8:00 PM Eastern, follow @b2b_chat for updates on chat topics each week.

B2B Marketing 100

B2B Marketing B2B Marketing Analytics Tools Twitter 100

KoMarketing Associates

DECEMBER 27, 2012

It’s such a cool way to look at Twitter accounts and figure out how to really target the right people. You can see more of the posts, articles, and information Casie likes on Twitter , LinkedIn , and Google+ and read her blog posts here. Heroes and Hashtags: How 9 Fictional Characters Would Use Twitter – Ed Hadley.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

ANNUITAS

MARCH 20, 2014

Rather than write a summary of the fantastic Marketing Operations Executive Summit , which just wrapped up in San Diego yesterday, I thought I might share the highlights by pulling together my “stream of consciousness” twitter stream from the event. marketingopssummit. Chris Wong IBM #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Adobe Experience Cloud Blog

MARCH 28, 2011

Follow this primer on what bounce rates are and how you can use marketing analytics to see how low you can go. This is where marketing analytics comes in. Optimizing your keywords more effectively by measuring the number of visitors driven to your site through specific words. A higher rate means your site was a one-hit wonder.

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. You can leave a response , or trackback from your own site.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Outgrow

MAY 21, 2020

The creatives portray the devastating effect of cigarette littering on our environment and marine life. Resultantly, it makes the viewer think about its devastating effect on the ecosystem. Their in-house analytics, strategy, and creative team can take care of everything related to advertising. The results were phenomenal.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies iCrossing 59

Digital B2B Marketing

JULY 28, 2011

July 20, 2011 11:00 am via Argyle Social Reply Retweet Favorite. Doing it effectively, without history to learn from, would be a daunting initiative for almost any CMO. Would a 2008 social media impression be comparable to a 2011 impression? Share your thoughts in the comments below or with me on Twitter. I disagree.

Social Media 100

Social Media Media CMO Marketing Mix 100

The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. Here I talk about the final 5 classes.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Content Standard

MARCH 14, 2019

But going live is effective. Periscope and Twitter. Before it even launched, the livestreaming app Periscope was bought by Twitter in 2015. It’s easy to forget that the world’s favorite video platform lets creators go live to the world, but it’s a feature YouTube rolled out way back in 2011. Learn more.

Tactics 108

Tactics Brand Identity Branding Planning 108

Hubspot

MARCH 21, 2012

Unless you’re measuring your efforts along the way, Twitter marketing can be a shot in the dark for many marketers. Only through analyzing Twitter marketing data can you pull insights and evaluate whether you’re spending your time wisely to benefit your business. This can greatly impact your data.

Twitter 28

Twitter ROI Marketing Management Marketing Analytics Tools 28

Webbiquity

JANUARY 24, 2011

Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A free service for setting up, promoting and hosting Twitter chats.

Social Media 100

Social Media Tools Buzz Media 100

Marketing Insider Group

OCTOBER 13, 2011

Use analytics to measure and drive customer value, investment decisions and customer engagement. Customer insights and research are important tools to help drive effective marketing strategy. Let me know your thoughts in the comments below or on Twitter , LinkedIn , Facebook. Source: IBM "Global CMO Study" (Oct.,

Customer Surveys 100

Customer Surveys Planning Peer-to-peer Paid Search Agency 100

Marketing Insider Group

JUNE 9, 2010

and then quickly thereafter “ how do I get started? ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Currently, among other initiatives, Pulizzi fundraises for the Orange Effect Foundation. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

NuSpark Consulting

NOVEMBER 16, 2011

And then marketing firm WebMarketing123 put out a report, the 2011 State of Digital Marketing from a survey of just 500 marketers, of which two-thirds were B2B. Writing Effective Ads that Generate Leads. Measurement and Analytics. The number one priority of B2B marketers? Generate Leads: 46%. . Keyword Strategy.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Contently

JANUARY 31, 2017

Research from Docalytics, an analytics and tracking company acquired by Contently in 2016, found that forms with only three fields have an average conversion rate of 25 percent, but that rate drops to 15 percent for forms with six or more fields. A five-field form had a cost-per-lead of $31.24, while the cost-per-lead was $34.94

Lead Scoring 60

Lead Scoring Lead Ranking Leads Lead 60

Convince & Convert

JULY 29, 2012

It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. The optimal place to measure the effectiveness of social media is in an e-commerce environment, because you can track behavior all the way through sale. Turn Social Media ROI Upside Down.

Social Media 140

Social Media ROI Media Correlation 140

Marketing Insider Group

OCTOBER 18, 2012

” A more recent survey by social analytics firm Domo reveals that only 7% of CEOs are on Facebook, 4% on Twitter and in total, more than 70% have no social presence at all. Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. Photo Source.

Business 100

Business Lead Ranking Work Management Marketing Management 100

ClearVoice

MARCH 7, 2020

KPI – A key performance indicator (KPI) is an analytic used to measure the performance of social media campaigns. It's proof that word of mouth advertising is still one of the most effective forms of advertising. Snapchat – Launched in 2011, Snapchat is a mobile app used for photo, video, and message sharing.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

SnapApp

NOVEMBER 18, 2011

There are many components to an effective social media marketing campaign--conveying your message,?targeting?your Most social networks offer some sort of analytics, insights, and there are also helpful, third party platforms that can also offer you valuable analytics data. Twitter: Follows, Sentiment, Reach.

Social Media 48

Social Media Analysis Media Eye-Tracking 48

Convince & Convert

SEPTEMBER 7, 2011

Whether you’re on a first date, meeting new people at a dinner party, or making it rain on Twitter, it’s just not a good idea to go on and on about yourself. The selected sample included more than 150,000 tweets and status updates from more than 1,000 Twitter, Facebook, and LinkedIn accounts between November 2010 and July 2011.

Curation 166

Curation Research Sample Click Rate 166

Marketing Insider Group

DECEMBER 3, 2019

Technology brands face several challenges in creating effective content marketing, but they also benefit from opportunities unique to their industry. In 2011, I was appointed by SAP as their first Vice President of Content Marketing. Quick Takeaways. But the proof is in the figures – it works. SAP Digitalist.

Enterprise Management 273

Enterprise Management Work Management Marketing Management Effectiveness 273

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable. link] [link] Abbie S.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Adobe Experience Cloud Blog

JULY 17, 2013

The typical example is a Hadoop stack housing petabytes of “unstructured” data: things like Twitter comments, video content, recordings of call center conversations and other information that isn’t organized in a pre-defined fashion. To illustrate the scale of this data firehose, Twitter processes 400 million tweets every day.

Thought Leadership 48

Thought Leadership Banners Forecasting Landing Pages 48

The ROI Guy

FEBRUARY 15, 2011

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. CIO Priorities for 2011 Indicate Continued Frugaln.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. 2011 All rights reserved. Newsletter problems?

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40