Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. B2B Lead Generation without Lead Nurturing is Doomed to Fail.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Aberdeen

JUNE 9, 2017

As CMOs take ownership of the crucial customer-facing software that powers digital transformation, marketing technology budgets have soared. With all eyes on marketing to deliver on customer engagement, the department has grown in visibility and importance. Guest Post by Martha Stuart, VP, Software Analytics, Revulytics.

Analytics 63

Analytics Enterprise Management Marketing Automation Services Work Management 63

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. And who’s on the ground, interacting with customers? In addition to creative work, it now also involves a lot of analytics.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. Alicia Arenas.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. 78% of their biggest challenge is generating quality leads. Generate Leads: 46%. .

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

markempa

DECEMBER 19, 2016

A Shift in Customer Behavior in Content Marketing. Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. Act-On integrated these Vidyard engagement metrics into the lead scoring functionality in the Act-On marketing automation software.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Adobe Experience Cloud Blog

DECEMBER 22, 2010

The web and social networks have radically altered buying behavior, putting prospects and customers even more in the driver’s seat by enabling them to actively search and collect information before making their buying decisions. Lead and Manage With Data-Driven Decisions. Commit to Transformational Change.

Lead Ranking 48

Lead Ranking Marketo Marketing Management Forecasting 48

Rev

OCTOBER 13, 2018

Scott , the VP of Platform Ecosystems at Hubspot and the editor of chiefmartec.com, has been categorizing marketing technology since 2011. I talk to people like David Lewis who brings considerable perspective to B2B martech used for demand generation and lead management. Lead scoring. Lead nurturing.

Lead Ranking 114

Lead Ranking Account Based Marketing Lead Scoring Top of Funnel 114

Marketing Insider Group

AUGUST 30, 2019

In May 2011, SAP’s CEO Bill McDermott walked on stage at the company’s annual customer conference. He opened with inspiring stories of innovation from well-known brands that also happened to be SAP customers, saving any mention of specific products for last. The task ultimately fell to me. Working with resistance.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

SnapApp

JULY 26, 2018

role marketing as a department in modern businesses — we need to be able to generate leads, improve brand awareness, increase customer retention, build content, optimize websites for search engines, and more. Demand generation is also no longer about the quantity of leads, but their quality.

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

Mailmunch

MARCH 29, 2021

Are you tired of endless social media campaigns with limited click-throughs and conversions to actual sales? It’s a quick, scalable, cost-effective, and flexible way to: Reach and retain customers. Convert leads into sales. Incentivize customer loyalty. Maintain and nurture customer relationships.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59

KoMarketing Associates

AUGUST 22, 2012

The research report provides results and analysis from a Q1 2012 survey of 317 respondents, 86 percent of whom hold management and/or C-Suite positions in marketing or sales, and offers recommendations on how this research may impact plans for your manufacturing clients’ marketing efforts. Striking a Balance.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

The ROI Guy

AUGUST 3, 2011

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

Tomorrow People

APRIL 12, 2013

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. This is the problem that we set out to solve in mid 2011. We asked ourselves what we needed to generate leads and soon established five key elements essential for any social media lead generation program.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. This is the problem that we set out to solve in mid 2011. We asked ourselves what we needed to generate leads and soon established five key elements essential for any social media lead generation program.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. United States. data above).

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

ANNUITAS

MARCH 20, 2014

RT @RHsays What does sales need from marketing? After “better leads” its “pipeline acceleration” says @megheuer @siriusdecisions #marketingopssummit. RT @megheuer When they serve personalized industry content on website, 3x as likely to click thru vs generic content @DocuSign #marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Customer Experience Matrix

JUNE 14, 2013

Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. Infer starts with your own customer data, enhances it with information mined from the Web, and generates predictive scores. Clients can also upload their own lists of customers or campaign respondents.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

markempa

AUGUST 19, 2012

Tweet It’s time to generate revenue. Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Hubspot

MARCH 8, 2012

According to Unica's State of Marketing in 2011 report , 57% of marketers cited "measurement, analysis, and learning" as the biggest bottleneck they face within their organizations. Enter marketing analytics. The Difference Between Web Analytics and Marketing Analytics. Couldn't have said it better myself, boss!

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

ClearVoice

MARCH 7, 2020

Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. KPI – A key performance indicator (KPI) is an analytic used to measure the performance of social media campaigns. Instagram is a part of Facebook’s family of brands.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97

ViewPoint

SEPTEMBER 20, 2012

Bob has three decades of experience in sales, technical support, consulting, research, and online community development. Bob's goal with CustomerThink is to help business leaders develop mutually beneficial customer relationships. Sales Quotas & Optimistic Expectations for Quicker Economic Recovery.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

Brandpoint

DECEMBER 13, 2018

Using search analytics tools, they can identify the posts that are performing well and the ones that need optimization. Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. To start using, enable GSC with your Google Analytics account.). How does Google rank content?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Adobe Experience Cloud Blog

JUNE 6, 2011

Today’s marketers need to factor this into their lead generation tactics in order to attract and convert these prospects into qualified leads. Here are five key areas leading marketers are paying attention to now. This makes it far easier for them to flesh out a content plan that drives leads.

Lead Generation 48

Lead Generation Sales Qualified Leads Generation Lead Scoring 48

B2B Marketing Directions

OCTOBER 27, 2019

The inaugural (2011) edition of Scott Brinker's marketing technology landscape graphic included about 150 companies. Martech: 2020 and Beyond is based on a survey of more than 750 brands and agencies located in North America, the U.K., Europe, and APAC. The survey was fielded in June and July 2019. will reach $65.9 billion in 2018.

Paid Search Agency 49

Paid Search Agency Marketing Management Advertising Agencies Marketing Automation Services 49

Hubspot

DECEMBER 31, 2010

Budgeting and planning for 2011 may not be the most fun activity, however, it feels really good to know what metrics I have to hit as a marketer to make my business successful. We used the inbound marketing calculator to work backwards and figure out what we needed to do to hit our revenue goals for 2011. Here’s some background.

Traffic 28

Traffic Word of Mouth Inbound Marketing Conversion Rate 28

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. In the B2B marketing space this is notorious. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. Now, let’s meet the writing AIs behind three leading publications. Today, Quill can generate news stories, industry reports, and even headlines without human intervention.

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

The Effective Marketer

JULY 12, 2009

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. Are we losing customers? Did we generate quality leads? Saying “we didn’t reach our sales goals” is OK, but after the initial shock, people will wonder exactly what happened. Are we losing customers?

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. Track Social Media ROI by Giving Customers Trackable Assignments.

Social Media 138

Social Media ROI Media Correlation 138

Marketing Insider Group

JUNE 9, 2010

Below are some of the metrics that you can use for measurement: Followers/Connections Impressions Clicks Sales/Registrations It is recommended to use these two free tools for tracking your campaigns: Google Analytics – use those on your landing pages to track site metrics such as traffic sources, time on site and sales funnel.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. B2B Lead Blog ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Tony Zambito

FEBRUARY 10, 2012

Sales role was to target the single buyer. Sales training was all geared to train sellers how to persuade the single buyer and in the 1980’s we started to see models of how to determine the psyche of the single buyer – was he or she an amiable or an analytical? Our sales people barely look at the tools we give them.”.

Lead Ranking 100

Lead Ranking B2B Marketing Buyer Personas B2B 100

accelerate agency

OCTOBER 14, 2021

Since then, more SMBs have appreciated the necessity to incorporate a SaaS business model within their enterprise software systems to retain customers and pursue scalable and sustainable growth through digital marketing tools. It’s accessed through a web browser, and customer data is stored on cloud infrastructure rather than locally.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

Since then, more SMBs have appreciated the necessity to incorporate a SaaS business model within their enterprise software systems to retain customers and pursue scalable and sustainable growth through digital marketing tools. It’s accessed through a web browser, and customer data is stored on cloud infrastructure rather than locally.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52