Televerde

NOVEMBER 3, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology (MarTech), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Planning 59

Planning Analytics Enterprise Management Work Management 59

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. And who’s on the ground, interacting with customers? In addition to creative work, it now also involves a lot of analytics.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

Biznology

DECEMBER 29, 2017

Ever since Scott Brinker began tracking the martech space in 2011, when he identified 150 point solutions on the market, the category’s growth has been unstoppable. Predictive analytics becomes an essential tool in B2B. Self-service analytics. Customer experience will become a key discipline in B2B.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Customer Experience Matrix

APRIL 14, 2012

This included a full revamp of its customer interface, a new campaign builder and shopping cart, and new capabilities for Web analytics, lead scoring, and lead source reporting. The interface is cleaner, organized around tasks rather than data objects, and lets users customize their menu of top-level functions.

Lead Scoring 120

Lead Scoring Lead Ranking Analytics Campaigns 120

Customer Experience Matrix

FEBRUARY 5, 2012

I group vendors into three categories depending on their primary customers. The VEST addresses this by providing different weighting schemes for the three types of customers. Each chart below has three columns: ‘change’: the change in feature availability among core vendors, compared with the January 2011 VEST.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Onalytica B2B

JULY 19, 2018

Key Topics: Digital Transformation, Analytics. Bio: Sandeep is Digital Transformation, Analytics, Big data, IoT & Mobility evangelist with over 30 years of experience in IT Consulting and delivery. I had started writing my own blog simplified analytics since 2011. Location: Mumbai, India?.

Marketing AI 125

Marketing AI Digital Transformation Enterprise Management Analytics 125

InsightSquared

MARCH 4, 2019

Although your OpportunityHistory data will not be impacted by this policy change, many Salesforce customers add custom fields to their Opportunities. We want to be able to track and preserve the data on custom fields to Opportunities as well. What does this mean for you as a Salesforce customer? Herein lies the problem.

Marketing Attribution 209

Marketing Attribution Forecasting Opt-out Opt-in 209

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. Relevant Content Converts More Industrial Site Visitors into Sales Leads and Customers.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. A marketing technology stack is the set of tools marketers use to execute their everyday tasks, from analytics platforms to task management systems.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Brandwatch Marketing

OCTOBER 25, 2023

The advantage for Chevrolet is that when a potential customer thinks about buying a car, the Manchester United deal increases the likelihood they can recall the brand and therefore consider purchasing one of its vehicles. If you only use inbuilt analytics platforms (such as Facebook Insights), you can only see the tip of the iceberg.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Convince & Convert

MAY 26, 2013

Among the most exciting developments was the launch of the IBM Watson Engagement Advisor, designed – as they describe it – to “help customers feel known, engaged and empowered throughout the lifetime of their relationship with you.” Great customer service. Not bad for a computer.

Ideal Customer Profiles 132

Ideal Customer Profiles Burn Rate Case Studies Lead Scoring 132

Aberdeen

JUNE 9, 2017

As CMOs take ownership of the crucial customer-facing software that powers digital transformation, marketing technology budgets have soared. With all eyes on marketing to deliver on customer engagement, the department has grown in visibility and importance. Guest Post by Martha Stuart, VP, Software Analytics, Revulytics.

Analytics 63

Analytics Enterprise Management Marketing Automation Services Work Management 63

Customer Experience Matrix

FEBRUARY 2, 2018

Today, they gather data from all sources, map it to a client-tailored version of a 100+ table data model, and expose the results to analytics and customer engagement systems as in-memory profiles. Does that make them a Customer Data Platform? More important, they do what CDPs do: gather, unify, and share customer data.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Enterprise Management Marketing Management 136

B2B Marketing Directions

JANUARY 14, 2023

On both customer retention and new customer acquisition. The inaugural (2011) version of Scott Brinker's marketing technology landscape graphic contained about 150 solution providers. So, the marketing technology universe has grown by an astounding 6,521% since 2011.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

SmartBug Media

APRIL 26, 2023

Memorial Day is just around the corner, and it's the perfect opportunity for businesses to reach out to their customers with well-crafted marketing campaigns. With the rise of digital marketing, email and SMS communication are two of the best ways to reach out to your customers at scale. Start with a compelling subject line.

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

markempa

DECEMBER 29, 2011

We took online marketing activities, leveraged their analytics and optimized – measure, take action and repeat. Find out much more here: Finish 2011 Strong: Six Funnel Focal Points to Maximize Time, Resources and Revenues Part 1 and Part 2. He outlined astonishing facts like 43% of companies don’t even respond to inbound leads!

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. CMO with Siegel + Gale, a brand strategy, customer experience and design consulting agency in New York. aschottmuller. Becky Denniston. Gail Nelson.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Vision Edge Marketing

JANUARY 27, 2014

All of us are customers, and as such, we all have buying experiences (good and bad) that shape our opinion of the company from which we are buying. This idea reflects the notions that how customers experience the process of acquiring and using a product/service and the exchanges along the way matters. Why is this?

Word of Mouth 100

Word of Mouth Customer Satisfaction Loyalty Marketing Management 100

Zoominfo

JULY 3, 2020

Location :Ask yourself where your customers are doing business, where they’re headquartered, and whether or not they have more than one location. The answers to these questions will help you better understand your customers needs, send timely communications, and personalize content. How do you measure the effectiveness of your data?

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

Adobe Experience Cloud Blog

DECEMBER 22, 2010

The web and social networks have radically altered buying behavior, putting prospects and customers even more in the driver’s seat by enabling them to actively search and collect information before making their buying decisions. Implementing a systematic process of continuous improvement in ways that are repeatable and predictable.

Lead Ranking 48

Lead Ranking Marketo Marketing Management Forecasting 48

Hubspot

JUNE 26, 2019

Did you know it costs a business about 5-10X more to acquire a new customer than it does to sell to an existing one? Not only that, but on average, current customers spend 67% more than new customers. Companies lose money on time and effort, and customers get no more value from the businesses to which they are "loyal.".

Loyalty 74

Loyalty Lead Ranking Lead Scoring Case Studies 74

Martech

MARCH 6, 2023

Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. We were one of the first DMPs coming to market in 2011.” Have DMPs been around so long we just take them for granted (like “big data”)?

Work Management 87

Work Management Marketing Management Paid Search Agency Advertising Agencies 87

Webbiquity

FEBRUARY 23, 2021

Businesses have been trying for eons to gain competitive advantage by better understanding their customers. By 2011 at the start of the cloud era this had increased 4x to 2 ZB. Customers today expect businesses to personalize both messages and product offers, the way Netflix and Amazon do. ZB of data worldwide. The Market.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

The ROI Guy

AUGUST 3, 2011

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

B2B Marketing Traction

APRIL 30, 2014

According to the study, two-thirds of CMOs are still not ready to fully implement social media and digital marketing, a number only slightly reduced since 2011. The difference now is that more CMOs recognize this deficit in digital marketing activity (82% acknowledged they are under-prepared, compared to 71% in 2011).

CMO 100

CMO Social Media Media Correlation 100

Customer Experience Matrix

APRIL 4, 2014

It can also accept other market and industry data, as well as a company’s own Web analytics, customer purchases and service interactions. Bottlenose is certainly not offering a Customer Data Platform , since its system is an application, not a central database available to external applications. Interpretation.

Social Media 120

Social Media Enterprise Management Trends Work Management 120

MLT Creative

APRIL 29, 2011

May 10-11 , Customer Response Summit Hollywood, FL: Learn how corporate America is responding to emerging customer response channels through social media, web 2.0 May 10-12 , Internet World 2011 London, UK: The industry event for digital marketing and online business, including speakers from Facebook, Google and eBay.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

Customer Experience Matrix

MARCH 29, 2017

Like many people in the marketing technology industry, I was tickled in 2011 when Gartner predicted that CMOs would soon have bigger tech budgets than CIOs , and even more tickled when Gartner said in 2016 that it had happened. billion in 2016 revenue for its marketing cloud (apparently including analytics and advertising products).

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Engagio

JANUARY 19, 2021

That’s a 5233% growth since 2011!). You can use technographic data to: Score and prioritize accounts; Refine the Ideal Customer Profile (ICP); Segment accounts with precision for sales and marketing outreach; and. Once you have the fit score for each account, you can rank them according to their propensity to become a customer.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Hubspot

MARCH 20, 2012

We recently released HubSpot's 2011 Year in Review slide deck , filled with interesting insights into HubSpot's growth and milestones as a business over the past year. We wanted to share some of the milestones we and our customers have achieved in 2011 and give you a peek at the slide presentation, too. million leads in 2011.

Hubspot 28

Hubspot Enterprise Management Work Management Marketing Management 28

MLT Creative

JANUARY 31, 2011

February 2-3, Conversational Commerce Conference (C3) San Francisco, CA: C3 brings together numerous groups and stakeholders to discuss the new social media landscape and its joint impact on marketing and customer care. technologies to drive communication results.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Web 2.0 40

ClickZ

APRIL 29, 2020

Unification around data analytics and the consolidation of technologies into consolidated platforms will help reduce technology redundancies, decrease the learning curve needed to leverage multiple, separate solutions and limit the total cost of ownership. The rapid growth of martech. Martech’s ecosystem is growing rapidly.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] This is a new medium, and proof over re allocation of investment is key. United States.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. This is up from 35% in 2011. Businesses that don’t prioritize mobile are missing a clear opportunity to effectively reach their customers where they are becoming increasingly more comfortable–on their phones. What about B2B Millennial Buyers?

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

chiefmartech

APRIL 24, 2018

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111