ClearVoice

MARCH 7, 2020

Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. An example: If you have an ad that includes a link that was clicked 15 times, and you had 1200 impressions, your click-through rate would be 1.25%.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Adobe Experience Cloud Blog

MARCH 28, 2011

In some cases (with bloggers for example), a one-time visit to the website means checking out the latest blog, then taking off and that may be okay. Follow this primer on what bounce rates are and how you can use marketing analytics to see how low you can go. This is where marketing analytics comes in. See example below.

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Using search analytics tools, they can identify the posts that are performing well and the ones that need optimization.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

KoMarketing Associates

MARCH 30, 2012

Through two recent client presentations, users accessing their websites via mobile devices had increased 50% and 33% respectively between Q4 2011 and Q1 2012. ” At a tactical level , consider conversion actions such as application download, click-to-call, how to create effective form submissions, etc. Avoid Assumptions.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

seo.co

MAY 10, 2021

Black hat SEO tactics don’t work over a long period of time and they tend to produce poor quality content and spammy links in the process –two things that will hurt your rankings and traffic the most. For example, instead of linking the words, “best marketing strategy,” link the words, “link building gets businesses phenomenal results.”

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Adobe Experience Cloud Blog

JULY 17, 2013

The typical example is a Hadoop stack housing petabytes of “unstructured” data: things like Twitter comments, video content, recordings of call center conversations and other information that isn’t organized in a pre-defined fashion. Marketing analytics does not equal Big Data. That is equivalent to 2.6 Library of Congress.

Thought Leadership 48

Thought Leadership Banners Forecasting Landing Pages 48

accelerate agency

OCTOBER 14, 2021

For example, SaaS products can range from cloud-based customer relationship management solutions (CRM) like Salesforce to ecommerce hosting like Shopify. What are examples of SaaS? Google Drive and Netflix are more clear-cut examples of SaaS companies. Is Netflix a SaaS company? Is Facebook a SaaS company?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

For example, SaaS products can range from cloud-based customer relationship management solutions (CRM) like Salesforce to ecommerce hosting like Shopify. . What are examples of SaaS? Google Drive and Netflix are more clear-cut examples of SaaS companies. Is Netflix a SaaS company? Is Facebook a SaaS company? Image Source.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97

Pearl Digital Marketing

OCTOBER 13, 2019

This is where our definitive guide comes in, and we’ll give you all of the tools you need to get a steady flow of organic traffic and boost your page ranking below. Panda – 2011 brought about the Panda update. In turn, this could drastically alter your organic traffic and make your sales go into a free fall.

SEO 72

SEO Domain Mobile Marketing Keywords 72

EMagine B2B Blog

OCTOBER 3, 2013

The amount of keyword traffic data missing search queries (keywords) in web analytics has been steadily increasing each month since Google’s initial encryption of searches back in October 2011. The result was (not provided) being displayed in the place of actual keywords in organic search traffic reports.

Paid Content 40

Paid Content Keywords Adwords Landing Pages 40

Online Marketing Institute

JANUARY 4, 2011

For example, if you’re searching “ how to know if you need an ac repair company ,” you most likely wouldn’t find this type of content on a corporate website. People dont want to get too caught up in building content for “onesy twosy” search traffic.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

DECEMBER 30, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Thanks for the traffic! Google Knol, for example. Here’s the scenario I see unfolding before the end of 2011, and possibly before Labor Day. (Happy Holidays! This is #1.

Google 149

Google Lead Scoring Lead Ranking PageRank 149

Webbiquity

APRIL 3, 2012

” How To Track Mobile Visitors In Google Analytics by Local SEO Guide. Andrew Shotland concisely explains how to use Advanced Segments in Google Analytics (GA) to separately track mobile visitor behavior on your website—or even create specific segments by device (e.g., Bob never interacted with the webpage.

Analytics 100

Analytics Marketing Analytics Tools Best Practices Emarketing 100

B2B Digital Marketer

SEPTEMBER 29, 2020

Upon her return to the Netherlands in 2011, she started her own company in Den Bosch. 07:23 – Real world example: CX Global Media competitor. 13:40 – The importance of information and analytics. So also when we develop a strategy, it’s about like going through all the analytics, of course.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

ClickZ

OCTOBER 14, 2019

He previously was CEO of STAT Search Analytics, which he helped build since 2011 and which was acquired by Moz in October 2018. . In this conversation, we focus mostly on Moz’s interest in and work on local search, as well as better understanding queries the way that Google understands them. Moz Local vs Local Market Analytics.

Analytics 14

Analytics Trends SERP Lead Scoring 14

Hubspot

NOVEMBER 16, 2012

Just take a look at how the size of business' marketing departments has more than doubled -- in fact, almost tripled -- since August 2011. Today's marketing department, for example, looks very different than it did even just a few short years ago. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

SEPTEMBER 23, 2016

While it's certainly gaining popularity -- the search engine Bing, for example, says that 25% of its queries are voice searches -- it’s clear that this technology is still a work in progress. In 2011, the technology was built into the iPhone 4s. It becomes a conversation.”. That's great. Are marketers even thinking about it yet?

Search Marketing 28

Search Marketing Marketing Strategy Marketing & Strategy Planning 28

Marketing Insider Group

DECEMBER 3, 2019

And the results they see include double-digit increases in traffic AND leads. In 2011, I was appointed by SAP as their first Vice President of Content Marketing. When looking at SAP’s web analytics, I realized that no early-stage prospects were reaching the website with questions like “what is big data?” SAP Digitalist.

Enterprise Management 279

Enterprise Management Work Management Marketing Management Effectiveness 279

Canadian Marketing Association

APRIL 27, 2016

Talk to sales people and find out what conversations they are having with prospective customers. There are some great reports you can use to drive traffic and engagement for your content strategy. Here is a great example of how you can use it: Search a topic that relates to your products or services. Ask your sales reps.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing & Strategy 48

Hubspot

MARCH 21, 2012

There are five key steps to the process: Use an Analytics Tool. To see how many visitors are coming to your site via Twitter, you’ll need an analytics tool, such as Google Analytics or HubSpot. Note: A new feature rolling out from Google Analytics soon might make this slightly easier for Google Analytics users.)

Twitter 28

Twitter ROI Marketing Management Marketing Analytics Tools 28

Hubspot

DECEMBER 9, 2011

Website Traffic: Walmart Wins. Walmart and Target both generate an enormous amount of traffic. In case you’re wondering, there are more Canadians than Target’s monthly traffic, but not by much. Target generates monthly traffic of more than 40,929,000. Here are two great examples of Walmart's page descriptions.

Top of Funnel 28

Top of Funnel Digital Marketing Funnels Inbound Marketing Mobile Marketing 28

Hubspot

JUNE 2, 2016

Example: www.hubspot.com. In 2011, ICANN began accepting new TLD applications from entities across the globe. For example: An affinity brand like Nike could permit their best fans to use, under certain terms and conditions, a “customername.nike” web presence. 5 Examples of Brands Getting Involved. 3) BMW: next100.bmw.

Domain 28

Domain Brand Identity Branding Terms and Conditions 28

Hubspot

MAY 13, 2015

First, dive into your website analytics and decipher which social media channels your own traffic is coming from. Take a look at the difference between these profiles: The @MoneySavingExp account was set up in May 2009, while @MartinSLewis (the human behind @MoneySavingExp) was set up in 2011. The takeaway here? c) Stay nimble.

Social Media 28

Social Media Social Marketing Terms and Conditions Planning 28

Hubspot

OCTOBER 4, 2012

It has run over five million reports since it launched in December 2011 (and a million reports in September alone!) giving feedback on top of the funnel marketing like blogging and social media, middle of the funnel marketing like marketing automation and email, and finally, analytics to close the loop. For example, they have a blog.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Hubspot

DECEMBER 15, 2011

For example, email list, website visitors, blog subscribers, etc. Less friction means more conversions. — HubSpot (@HubSpot) December 13, 2011. Encourage Sharing of Lead Generation Offers - Look at your marketing analytics , and determine if Twitter is an important source of leads and traffic for your business.

Twitter 28

Twitter Features Trade Show Hubspot 28

Convince & Convert

MARCH 28, 2016

Overall Traffic. Channel-Specific Traffic. Conversions. Overall Traffic. What: “All Traffic” (from Google Analytics) will show you how many people visited or engaged with your site in total. What: “All Traffic” (from Google Analytics) will show you how many people visited or engaged with your site in total.

Marketing Analytics Tools 126

Marketing Analytics Tools Planning Paid Search Agency Click Rate 126

Contently

OCTOBER 15, 2020

A few good examples of this include CoSchedule’s Headline Analyzer and Canva’s Color Palette Generator. Salesforce, for example, has a free ROI calculator that promises to show “how revenue, gross margin, and cost control could improve.” Way back in 2011, some employees at HubSpot had an idea.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Parse.ly

JANUARY 14, 2021

Marketers and publishers use plenty of metrics to gauge content quality—site traffic, for example, and search rankings. Content that drives a ton of search traffic isn’t necessarily effective content. Content analytics measure content quality. Meaningful content quality analytics from Parse.ly.

Lead Scoring 72

Lead Scoring Lead Ranking Top of Funnel Marketing Analytics Tools 72

Online Marketing Institute

JANUARY 4, 2011

By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. According to one study, businesses that blog get an average of 55% more traffic on their websites than those who don’t.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

SnapApp

FEBRUARY 13, 2018

In this post, I’m going to explain what multichannel marketing is, why B2B marketers need to be using it, and show you some great examples of multichannel marketing campaigns. . For example: . Increase conversions. Deeper analytics. Real World B2B Examples to Inspire Your Multichannel Marketing Campaigns in 2018.

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

Scoop.it

MARCH 17, 2022

For example, if you run a hardware store and publish a blog with DIY tips, you may notice that your most popular articles are those that instruct readers on wall mounting TVs. Other factors to consider include competitor analysis and social media analytics. Analytics aside, you need to keep your ideal customer in mind.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Hubspot

APRIL 8, 2013

That led Weidert to a conversation that uncovered a client’s goals, what they have or don’t have in place to accomplish those goals, the challenges they’re facing, and what their timeline is. He applied the inbound thought process to the questions he asked clients. Paul Roetzer, CEO and Founder, PR 20/20.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Single Grain

FEBRUARY 20, 2024

In 2011, Google, Bing, Yahoo and Yandex jointly launched Schema.org , an initiative aimed at creating and supporting a common set of schemas for structured data markup on web pages: The collaboration marked a significant step forward in making the web more accessible and understandable not just to users but to search engines as well.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Contently

OCTOBER 15, 2021

A few good examples of this include CoSchedule’s Headline Analyzer and Canva’s Color Palette Generator. Salesforce, for example, has a free ROI calculator that promises to show “how revenue, gross margin, and cost control could improve.” Way back in 2011, some employees at HubSpot had an idea.

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Convert

MAY 23, 2023

Examples are: A/B/n testing Multivariate testing Usability testing Functionality testing Security testing Database testing, etc. Analyzing the results of these tests produces insights for data-driven decisions, web optimization, enhanced user experiences, increased conversions, and achieving business goals. That’s full-stack testing.

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Unbounce

JULY 30, 2019

In 2018, for example, US consumers spent a whopping $7.9 One of Orendorff’s favorite examples is Brooklinen, who created a tiered “spend more, save more” deal structure to increase order values. Liana Patch, Punchline Conversion Copywriting. There’s just too much at stake not to. billion on Cyber Monday.

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111