Customer Experience Matrix

FEBRUARY 5, 2012

Each chart below has three columns: ‘change’: the change in feature availability among core vendors, compared with the January 2011 VEST. A separate analytical database is especially important for advanced analytics in general and for revenue management reports in particular. They still do but the gap is closing.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

ViewPoint

FEBRUARY 2, 2011

Today's guest blogger, Ann Handley, is the Chief Content Officer of MarketingProfs and the co-author of the brand-new book, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Wiley, 2011). Content isn’t enough. Why is that?

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. It makes my case for personalizing content , doesn’t it? When you personalize content for every segment of your target customer base, you’ll be sure to hit the mark every time. Marketers would be wise to create content that appeals to Asian and other markets in emerging nations.

Marketing AI 567

Marketing AI Stats Planning Case Studies 567

Televerde

NOVEMBER 3, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology (MarTech), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Planning 59

Planning Analytics Enterprise Management Work Management 59

B2B Marketing Directions

MARCH 31, 2024

In his 2011 best-selling book, Thinking, Fast and Slow , Dr. Kahneman described his views regarding human judgment in non-academic terms and introduced his now-famous "System 1-System 2" model of human decision-making. System 2 (slow thinking) consists of thinking processes that are reflective, controlled, deliberative, and analytical.

Marketing Proposals 71

Marketing Proposals Impressions Opinions Paper 71

Webbiquity

JANUARY 30, 2012

WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. What are some techniques, beyond the obvious, for search-optimizing WordPress content? Web Traffic Tracking Alternatives to Google Analytics by uber.la.

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. A marketing technology stack is the set of tools marketers use to execute their everyday tasks, from analytics platforms to task management systems.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing. And no wonder. “We

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. That’s the power of inbound marketing with content. Thank you for being a loyal reader.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Valasys

AUGUST 10, 2023

Most webmasters used to ignore old content on their websites once it was out of sight. Old content used to (and still in some cases) receive no love from site owners. This is a shame since SEO and tracking tools monitoring your traffic and rankings have allowed us to view old content in a new light. I do not blame them.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Customer Experience Matrix

APRIL 14, 2012

This included a full revamp of its customer interface, a new campaign builder and shopping cart, and new capabilities for Web analytics, lead scoring, and lead source reporting. Lead scoring (nicely executed), Web analytics, and lead source reporting all fill major gaps in the product. Stated so plainly, this doesn’t sound like much.

Lead Scoring 120

Lead Scoring Lead Ranking Analytics Campaigns 120

Brandwatch Marketing

OCTOBER 25, 2023

The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

markempa

DECEMBER 29, 2011

In March , Michelle Mogelson Levy, Associate Vice President of Global Marketing at ECI Telecom, detailed how she executed an ultra-successful content strategy campaign and how that transformed their entire marketing strategy. “ It’s a continuous loop that makes the database and the lead-generation process better and better.”.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Aberdeen

JUNE 9, 2017

Guest Post by Martha Stuart, VP, Software Analytics, Revulytics. Since 2011, the landscape for marketing technology has soared from 150 vendors to nearly 5,000, according to MarTech Today. Supercharge Web Analytics. By leveraging usage analytics, the company was able to uncover key details about user behavior.

Analytics 63

Analytics Enterprise Management Marketing Automation Services Work Management 63

Contently

AUGUST 15, 2016

Last year, Fractl and Moz scoured Indeed.com to understand the demand for content marketing roles. Content marketing job listings have grown 350 percent since 2011. So, too, has investment in content marketing. Some, like Cisco, are hiring over 200 content marketers. How to secure and allocate your content budget.

Allocation 60

Allocation Content Marketing Planning Marketing Analytics Tools 60

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. Using search analytics tools, they can identify the posts that are performing well and the ones that need optimization.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011. Amber Buhl. Director of Sales for @ klout. Becky Denniston.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

SmartBug Media

APRIL 26, 2023

Personalize the content. You can give your customers that same feeling with personalized digital content. According to Pew Research Center, 85 percent of Americans own a smartphone —up from just 35 percent in 2011. This is where your analytics tool comes in handy. Feels pretty special, right?

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

Marketing Insider Group

AUGUST 30, 2019

This scenario is exactly what happened when I was asked to take on the job as SAP’s very first Vice President of Content Marketing. In May 2011, SAP’s CEO Bill McDermott walked on stage at the company’s annual customer conference. Why would we publish content that doesn’t directly sell?” The Content Formula.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Zoominfo

JULY 3, 2020

This information can determine how you approach a sale and what content you share with them. The answers to these questions will help you better understand your customers needs, send timely communications, and personalize content. Pipeline/Deals influenced by data #zoominfo — ZoomInfo (@ZoomInfo) April 27, 2011.

Account Based Marketing 195

Account Based Marketing Zoominfo Budget Programs ABM 195

B2B Marketing Traction

DECEMBER 15, 2011

Now more than ever, online content is the key to attracting and engaging qualified prospects online. According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011).

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

SpotMe Blog

MAY 27, 2021

With built-in networking, personalization, content and analytics features, SpotMe now offers the most comprehensive hybrid event experience for you and your audience. Stay only on video or see screen-shared content from users on desktop. Wi-Fi and 4G have become ubiquitous since we first released our mobile app back in 2011.

Knowledge Base 98

Knowledge Base Video Marketing Features Analytics 98

Parse.ly

DECEMBER 14, 2021

The past two years have been a true test of businesses’ ability to thrive in a world of uncertainty, and the ones with the best content were the ones that came out on top. to achieve a 20% increase in conversions, 25% revenue growth attributable to content marketing, and 10% savings on ad spend. Watch the full webinar.

Webinar Metrics 52

Webinar Metrics Creativity Classified Ads Content Marketing 52

Content Marketing Institute

NOVEMBER 12, 2017

How much will the evolving landscape of AI impact content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation? I was surprised.

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

Contently

DECEMBER 11, 2017

As a result, your friendly neighborhood SEO consultant has a choice: become a content strategist or go extinct. Google even has its own tool, Google Search Console, that helps webmasters and creators maximize the visibility of their content. ” Create content for humans, not search engines. So, what now?

SEO 157

SEO Lead Scoring Lead Ranking Thought Leadership 157

Brandwatch Marketing

MARCH 7, 2023

million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 bw_banner_cta]

Statistics 98

Statistics Social Media Media Mobile Advertising 98

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. Who’s going to write all that new content? But why the focus on content?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Digilant

NOVEMBER 8, 2023

Premium Content” is Rebranding Historically, premium content, and therefore premium ad buys, entailed getting your brand placed within the newest TV releases or blockbuster films. So, if “premium content” isn’t garnering premium results, what is premium? Premium content is now in the eye of the beholder: the consumer.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Sprout Social

FEBRUARY 16, 2022

Over 500 hours of content is uploaded to YouTube every minute. 2005-2011: Clicks & views. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016. billion YouTube users worldwide. Global ad revenue is 19.77

Youtube 121

Youtube Lead Scoring Lead Ranking Ad Frequency 121

The ROI Guy

AUGUST 3, 2011

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. There is a significant amount of attention and investment being paid to the role content has in the B2B buying process.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

B2B Marketing Traction

APRIL 30, 2014

According to the study, two-thirds of CMOs are still not ready to fully implement social media and digital marketing, a number only slightly reduced since 2011. The difference now is that more CMOs recognize this deficit in digital marketing activity (82% acknowledged they are under-prepared, compared to 71% in 2011).

CMO 100

CMO Social Media Media Correlation 100

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals.

B2B Marketing 40

B2B Marketing Web 2.0 Advertising Agencies Marketing Management 40

MLT Creative

JANUARY 31, 2011

February 2, BlogWell Austin: How Big Brands Use Social Media Austin, TX : Practical, how-to advice on creating great content, educating employees, engaging fans and more. February 8, Signal LA: The Content Marketing Conversation Los Angeles, CA: This one-day event is aimed at senior decision makers in the media and marketing business.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Web 2.0 40

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

Martech

AUGUST 14, 2023

With the rise of digital marketing, AI and analytics, these new areas complement traditional specializations such as brand management and advertising. A generalist understands various marketing disciplines, from content creation and search engine optimization (SEO) to social media management and data analysis.

Marketing & Strategy 94

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 94

MLT Creative

APRIL 29, 2011

May 9-11 , Confab: The Content Strategy Conference Minneapolis, MN: The conference will consist of real-world case studies, hands-on workshops, and the industries’ best. May 10-12 , Internet World 2011 London, UK: The industry event for digital marketing and online business, including speakers from Facebook, Google and eBay.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Paid Search Agency 40

Webbiquity

FEBRUARY 23, 2021

By 2011 at the start of the cloud era this had increased 4x to 2 ZB. But while the office of finance is a natural fit, depending on the company, the sponsor could be a VP of sales, an IT executive, the COO, or anyone trying to solve a specific pain through data and analytics. In 2007, at the start of the mobile era, we generated 0.5

Enterprise Management 316

Enterprise Management Work Management Marketing Management Budget Programs 316