The Big List of (Not Provided) Search Recommendations for B2B Marketers
KoMarketing Associates
SEPTEMBER 25, 2013
The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). While this could be valuable information for marketers, keep in mind that long-tail search traffic can be equally valuable in lead generation analysis.
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