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78 Customer Engagement Statistics

Zoominfo

63% of marketers agree customer engagement includes renewals, repeat purchases, and retention ( source ). 40% of customers begin purchasing from a competitor because of their reputation for great customer service ( source ). Omni-channel shoppers have a 30% higher lifetime value than those who shop using only one channel ( source ).

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List of Mid-Tier Business-to-Consumer Marketing Automation Systems

Customer Experience Matrix

Here are some others, in rough order of industry familiarity: Alterian – extends beyond multi-channel campaign management to include Web content management, Web analytics, and social media monitoring. It offers both hosted and on-premise options and uses a proprietary analytic database engine for key functions.

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How to Effectively Use Twitter Influencer Marketing?

SocialPilot

More than 60% of Twitter users follow at least one influencer, higher than any other social media channel. The frequency of purchases made on Twitter through influencer content is also 40%. Being a real-time conversation platform, Twitter is a popular social media channel for influencer marketing.

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

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What B2B Marketers Need to Know About Social Media in China

KoMarketing Associates

percent) use their mobile device to access social media applications. These numbers indicate there is an active professional level audience on social media that has purchasing and decision-making power. WeChat , the current bright star in the China social media market, was released by Tencent in 2011. The vast majority (89.3

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C-Level Engagement at LiveRamp

SWZD

Founded in 2011 and headquartered in San Francisco, CA, LiveRamp offers an identity resolution platform, used by marketers and their partners, that connects people, data, and devices across the digital and physical world, allowing consumers to easily and safely engage with these brands and products. About LiveRamp.

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Social Media Marketing Terms You Need to Know

ClearVoice

Influencer Marketing – Influencer marketing is a term used to address individuals in a specific niche or field that have a high number of people following them, and they have a significant influence on the purchasing behaviors within an online community. Although it is a mobile-first platform, the app is accessible through desktop.