Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. Audience and content analytics will rise in importance, as will detailed enterprise content marketing strategies that deliver on business goals and ROI. As Anita Lettink shows, that old saw is a bit of a myth. Marketers glommed onto it, plotting their future strategy on its gospel truth.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Onalytica B2B

JULY 19, 2018

Key Topics: Digital Transformation, Analytics. Bio: Sandeep is Digital Transformation, Analytics, Big data, IoT & Mobility evangelist with over 30 years of experience in IT Consulting and delivery. I had started writing my own blog simplified analytics since 2011. Location: Mumbai, India?.

Marketing AI 125

Marketing AI Digital Transformation Enterprise Management Analytics 125

Mailmunch

MARCH 29, 2021

this article goes into the best choices to get started with. You’ll also need a multifaceted solution that takes care of every aspect, from lead generation and analytics to campaign building and automation. How to Choose the Best Free Email Marketing Software? Powerful Analytics Tools. What is Email Marketing?

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59

B2B Marketing Directions

MARCH 31, 2024

Daniel Kahneman, the renowned psychologist best known for his groundbreaking work on the psychology of human judgment and decision-making, died this past Wednesday at the age of 90. System 2 (slow thinking) consists of thinking processes that are reflective, controlled, deliberative, and analytical.

Marketing Proposals 71

Marketing Proposals Impressions Opinions Paper 71

Brandwatch Marketing

OCTOBER 25, 2023

Read more: Which Football Sponsors are Getting the Best ROI? The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. That’s rare.” According to Ad Age Datacenter Coca-Cola spent $3.3

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

markempa

DECEMBER 29, 2011

We took online marketing activities, leveraged their analytics and optimized – measure, take action and repeat. In May , Brandon Stamschror, Senior Director of Operations for MECLABS Leads Group, and I expounded on the powerful combination of excellent data and the human touch to make the best use of sales time and resources.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. A marketing technology stack is the set of tools marketers use to execute their everyday tasks, from analytics platforms to task management systems.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

The Effective Marketer

JUNE 14, 2011

According to the report, adoption of email marketing is high, with 88% of B2C companies already using email and 10% planning to use before December 2011. Best Practices in Email Marketing. The report says email budgets will stay flat in 2011, but 4 3% of email marketers expect email effectiveness to increase over the next three years.

Marketing Budget 100

Marketing Budget Practices Budget Programs Forrester 100

B2B Marketing Directions

JANUARY 14, 2023

In their 1994 best-seller, Built to Last , Jim Collins and Jerry Porras argued that the most successful companies refuse to be constrained by the "Tyranny of the OR" and instead embrace the "Genius of the AND." The inaugural (2011) version of Scott Brinker's marketing technology landscape graphic contained about 150 solution providers.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011. aschottmuller. Becky Denniston. Lose Weight Tomorrow! Gretchen Rubin.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

FEBRUARY 23, 2021

By 2011 at the start of the cloud era this had increased 4x to 2 ZB. But while the office of finance is a natural fit, depending on the company, the sponsor could be a VP of sales, an IT executive, the COO, or anyone trying to solve a specific pain through data and analytics. In 2007, at the start of the mobile era, we generated 0.5

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

Adobe Experience Cloud Blog

DECEMBER 22, 2010

That’s what senior executives expect and view as a key competitive differentiator, according to a new global survey: Analytics: The New Path to Value. The fact is that the current “Mad Men” era sales and marketing model is at best obsolete, at worst totally dysfunctional. Lead and Manage With Data-Driven Decisions.

Lead Ranking 48

Lead Ranking Marketo Marketing Management Forecasting 48

The ROI Guy

AUGUST 3, 2011

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Launched the CMO Challenge with the Campaign & Marketing Optimization (CMO) Assessment , designed to help marketers benchmark their budgets, tactics and effectiveness against peers and best practice leaders.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

Martech

AUGUST 14, 2023

The best generalists grow from specialists and getting to that level takes dedication to continuous learning, adaptability and a genuine passion for marketing,” she notes. With the rise of digital marketing, AI and analytics, these new areas complement traditional specializations such as brand management and advertising.

Marketing & Strategy 93

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 93

Contently

DECEMBER 11, 2017

Some of today’s best SEO experts are actually just the next wave of smart content strategists—even if some of them don’t know it yet. Contently has been behind this push for quality since opening for business in 2011. The best SEO experts know how to dissect a system and turn their findings into insights.

SEO 157

SEO Lead Scoring Lead Ranking Thought Leadership 157

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 The second was Minecraft 9% of U.S

Statistics 98

Statistics Social Media Media Mobile Advertising 98

B2B Marketing Directions

JUNE 25, 2023

The best answer we currently have for this question is: "Sometimes, but not always." The benefits of using data and analytics to support marketing decisions have been touted so loudly and persistently over the past several years that "data-driven marketing" has become virtually synonymous with proficient marketing.

Paid Search Agency 52

Paid Search Agency Gartner Trigger Marketing Case Studies 52

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

APRIL 29, 2011

May 9-11 , Confab: The Content Strategy Conference Minneapolis, MN: The conference will consist of real-world case studies, hands-on workshops, and the industries’ best. May 10-12 , Internet World 2011 London, UK: The industry event for digital marketing and online business, including speakers from Facebook, Google and eBay.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

MLT Creative

JANUARY 31, 2011

February 2-4, Digital Marketing Forum 2011 Austin, TX: From social media to email marketing to online advertising and beyond — DMF will cover everything you need to know to ignite your digital strategy in 2011. technologies to drive communication results.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Web 2.0 40

Martech

MARCH 6, 2023

We were one of the first DMPs coming to market in 2011.” An identity crisis The research focused on the evolving CDP space the use cases CDPs are best-suited to serve. . “Lotame has worn a few different hats over the years. We initially came out as an ad network selling data and audiences. That was back in 2008.

Work Management 84

Work Management Marketing Management Paid Search Agency Advertising Agencies 84

Adobe Experience Cloud Blog

JUNE 1, 2018

The worst part is that they could have learned from a similar advertising misstep in 2011. Social analytics is an emerging tool that uses artificial intelligence to access and analyze what consumers are talking about online. The best part about social analytics is that it’s multidimensional.

Marketing AI 132

Marketing AI Analysis Internet Marketing Thought Leadership 132

Hubspot

JUNE 3, 2020

Additionally, you can review geo-reports to see what locations perform best. After reviewing your analytics, you might realize that your PPC ads aren't converting. Measure your success with analytics. When you want to audit your PPC campaigns, you have to take a look at your analytics. Wasted Spend.

PPC 99

PPC Campaigns Paid Search Agency Adwords 99

SalesIntel

AUGUST 7, 2023

Although it was introduced back in 2011, this feature was initially experimental. This website reviews the best tools in the market to help you find the best ones for your business. Just like every other marketing strategy, this one requires ongoing monitoring and improvements to attain the best results.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

SocialPilot

FEBRUARY 5, 2024

Here, you can learn the best time to post on Twitter for the highest campaign reach. The best way to approach an influencer for collaboration on Twitter is through a personalized relationship. Influencers succeed through emotional marketing, so using it in your personalized approach is the best.

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

A Better Jones

JUNE 17, 2019

I first entered the social media game in 2011, and Twitter and Facebook were king. In 2011 Hootsuite was pretty much the only social media management tool, and that was all I had to work with. Also, just because image posts perform the best on Instagram, it doesn’t mean video posts won’t do well.

Social Media 71

Social Media Tools Media Work Management 71

Contently

AUGUST 15, 2016

After parsing through over 75,000 job listings that contained digital marketing keywords and content marketing terms (think “social media marketing,” “content strategy,” and “Google Analytics”), researchers found that while brands were on the hunt for content marketers, the right talent was hard to find.

Allocation 60

Allocation Content Marketing Planning Marketing Analytics Tools 60

ANNUITAS

SEPTEMBER 15, 2015

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. When determining the best emails and content to send to whom and when, your Sales organization is your biggest ally. Things couldn’t be better. How do you know?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. In addition to creative work, it now also involves a lot of analytics. How can you achieve results by combining creativity and analytics?

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

Adobe Experience Cloud Blog

MARCH 28, 2011

Follow this primer on what bounce rates are and how you can use marketing analytics to see how low you can go. This is where marketing analytics comes in. Perhaps your Pay Per Click team has identified that your visitors respond best to fulfillment labeled as ‘3 Steps to…’ as opposed to ‘white paper’.

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

Customer Experience Matrix

APRIL 15, 2012

One of the things I’m enjoying about my new role as head of analytics at Left Brain DGA is being closer to hands-on marketing than I was as a consultant. The best-in-class, average, and laggard classifications illustrate the huge gap between even average performers and best-in-class. Here is the U.S.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Valasys

AUGUST 10, 2023

The analytics of old content will oftentimes show that there is still value to be extracted from reviving dead content. Google has even used the freshness of content as a ranking factor since 2011. Your efforts are best saved for what choice of online article rewriter tool you will go with.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

The Effective Marketer

JANUARY 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix. Good question!

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Conductor

JANUARY 4, 2022

Let’s get into what you really came for: upcoming SEO industry trends for 2022 and the SEO best practices to implement now. Think back to 2011 when Google phased out keyword reporting and instead bucketed all organic search queries that drove users to your site under the phrase: (not provided). SEO Best Practices for 2022.

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

Sprout Social

SEPTEMBER 12, 2022

We especially rely on Sprout’s analytics capabilities to help us track and report on performance over time, and identify trends and insights to build our strategy.”. Strategy is at the heart of everything we do and the result is a brand and marketing agency who is looking out for your best interests. Full Blast Creative. We live it.

Work Management 90

Work Management Marketing Management Paid Social Agency Advertising Agencies 90

SnapApp

JULY 26, 2018

Demand Gen Skill to Master #1: Google Analytics. Enter Google Analytics. As a digital marketer, I love Google Analytics, and the more involved I become with our demand generation strategy, the more I realize that knowing Google Analytics is critical to success as a demand gen marketer. New to Google Analytics?

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92