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ClickZ
APRIL 29, 2020
Unification around data analytics and the consolidation of technologies into consolidated platforms will help reduce technology redundancies, decrease the learning curve needed to leverage multiple, separate solutions and limit the total cost of ownership. Where is marketing technology (martech) going? Good question.
Salesforce Marketing Cloud
AUGUST 2, 2022
Each of the five generations currently in the workforce — The Silent Generation/Traditionalists, Baby Boomers, Gen X, Millennials and Gen Z — have different lived experiences that shape their perspectives, values and working styles. A key barrier those over 50 face is age discrimination. The effects go well beyond work.
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markempa
DECEMBER 19, 2016
Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. The rise of cameras and video recording on smartphones has lowered the barrier to entry, too. And it worked.”. Video is a big pa rt of how most people absorb stories.”
chiefmartech
APRIL 24, 2018
To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.
Zoominfo
MARCH 27, 2018
No matter how big your company is, the industry you work in, or the products you sell, customer engagement is vital to the growth of your business. Only 35% of respondents say their company has less than 5% of support interactions taking place over social, compared with 57% in 2011 ( source ). Successful Customer Engagement.
The Effective Marketer
MAY 3, 2011
Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Vendors should therefore really work with their customers and prospects in trying to justify the purchase. United States License.
Hubspot
JUNE 26, 2019
But is your loyalty program working? To get you started, here are some ideas for customer loyalty programs that might work for your business. Whether it’s a discount, a freebie, or special customer treatment, customers work toward a certain amount of points to redeem their reward. 1) Use a simple point system.
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