Adobe Experience Cloud Blog

DECEMBER 22, 2010

That’s what senior executives expect and view as a key competitive differentiator, according to a new global survey: Analytics: The New Path to Value. In this web- and information-driven world, data on buying behavior is omnipresent and must be leveraged and analyzed to optimize sales and marketing at every critical step in the process.

Lead Ranking 48

Lead Ranking Marketo Marketing Management Forecasting 48

The ROI Guy

AUGUST 3, 2011

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. There is a significant amount of attention and investment being paid to the role content has in the B2B buying process.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. The number one priority of B2B marketers? Landing Page and Conversion Optimization.

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Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. In addition to creative work, it now also involves a lot of analytics. How can you achieve results by combining creativity and analytics?

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Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

Adobe Experience Cloud Blog

MARCH 6, 2017

In fact, because of these developments, investments in AI startups has risen in recent years—increasing from $145 million in 2011 to $681 million in 2015, according to CB Insights. Applying AI in marketing, through predictive analytics , data science, and natural language processing (NLP), is almost an expected outcome.

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Marketing AI Work Management Marketing Management Lead Ranking 134

Adobe Experience Cloud Blog

MARCH 28, 2011

However, if you are a B2B company dedicated to quality lead generation, a one-page hit won’t do you much good. Follow this primer on what bounce rates are and how you can use marketing analytics to see how low you can go. This is where marketing analytics comes in. Once known, an update to web pages can reduce bounce rates.

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

Allocadia

APRIL 15, 2019

Few companies had a fully functioning marketing operations organization and most companies had a few folks with part-time responsibilities for data and analytics. Additional MOps skills might come from other parts of the company and might include data, technology and integration knowledge, analytics, and reporting. Stage 4: Strategic.

B2B Thought Leadership 40

B2B Thought Leadership Lead Ranking Business Work Management 40

B2B Digital Marketer

SEPTEMBER 29, 2020

In this episode of the B2B Digital Marketer Podcast , Nicoline Maes shares her experience working with B2B clients and how you can come up with a successful advertising and content marketing strategy through the right balance between push and pull marketing. 00:36 – Nicoline Maes’ background in B2B Digital Marketing.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Atomic Reach

JANUARY 3, 2019

His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council. Larry Kim is a one-stop-shop guru on the utilization of Facebook Ads and messaging for marketing optimization. Find him on Twitter & LinkedIn.

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Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices.

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Paid Content Stats Social Media Paid Search Agency 100

Adobe Experience Cloud Blog

APRIL 21, 2011

The Conference Board CEO Challenge 2011 survey polled more than 700 CEOs, presidents, and chairmen from across geographies and industries worldwide. According to Jonathan Spector, CEO of The Conference Board: “The global CEO consensus about 2011 suggests that growing one’s business is the key to success.

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Efficiency Enterprise Management Product Work Management 48

Valasys

SEPTEMBER 4, 2019

Thus, it is crucial that businesses not only register their presence on social media & use it as a platform to promote their products or services but also figure out the ways to align the social media campaigns with their bottom-line goal of Conversion Rate Optimization (CRO). User engagement is the most important matrix to start with.

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Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. For more thoughts on how you might structure a blog for your efforts, please see an earlier post on blogging for search engine optimization.

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Adobe Experience Cloud Blog

JUNE 2, 2011

by Jon Miller In March 2011, the Patricia Seybold Group and the Information Technology Services Marketing Association (ITSMA) jointly conducted a Data-Driven Marketing Survey of their members and subscribers. Any comments on how B2B marketing departments are using technology? Why did you undertake research in data-driven marketing?

Work Management 48

Work Management Marketing Management Marketing Automation Services Paid Search Agency 48

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

The ideal inbound marketing manager should be an analytical, socially savvy “digital native” who gets search engine optimization and has experience with social media and a strong understanding of the fundamentals of content marketing. A minimum of two years social media experience with B2B organizations. Time management skills.

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Inbound Marketing Work Management Marketing Management Planning 48

Adobe Experience Cloud Blog

AUGUST 5, 2011

At the time, I thought the best gift I could offer was a Marketing Operations mindset. Analytics should not become anal -ytics. Marketing Operations optimizes lead conversion process. Marketing Operations is the best bet to repair it. The best marketers will flee poorly run departments. Quality quant-ing.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Hubspot

AUGUST 3, 2012

In fact, in a 2011 Genius survey, more than 50% of respondents said they had not yet realized the value of their investment in marketing automation. In B2B marketing -- on average, after 1 year -- lists only retain 75% of their members due to overturn at companies. Marketing strategy solved!". But, here's some data to back it up.

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Marketing Automation Services Marketing Automation Automation Planning 28

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. SEO in its present state is being dominated by the Internet of Things (IoT) and as the researching methodologies of prospects have evolved, so have the SEO practices.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Webbiquity

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Social Media Strategy and Best Practices. What to do?

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Webbiquity

JANUARY 9, 2012

What’s the best way to build a quality, relevant Twitter following? Discover the answers to those questions and many more here in 45 of the best guides to Twitter tips, tools and tactics of the past year. ” Think of those people-talking-over-each-other Sunday morning political talk shows and multiply it by a large number.

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Twitter Tactics Tools Tips 100

Webbiquity

DECEMBER 27, 2011

85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. Facebook Marketing Tips and Tactics.

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Facebook Paid Search Agency Tips Tools 100

Webbiquity

MARCH 21, 2012

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. What’s the best way to start and grow a LinkedIn group? How can you optimize results from LinkedIn advertising? LinkedIn Tips, Tactics and Best Practices.

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Linkedin Tactics Tips Best Practices 100

SnapApp

DECEMBER 12, 2017

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . The CMO’s best play at this point is to prepare what you can and commit to staying on top of the news around AI applications in marketing as it breaks. And it’s only expected to rise : . . Ann Handley. User experience.

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Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

KoMarketing Associates

JANUARY 13, 2015

After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Sochi 2014 Winter Olympics: What’s In It for B2B Content Marketers? 2.) “Best of” Social Media Lists.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

Webbiquity

JANUARY 7, 2020

Simply looking at Google Analytics data, a couple of the most-read posts of all time covered social media marketing statistics and social media marketing best practices. Not surprising, but—the top stats of 2013 and social media marketing guidance from 2011 are no longer particularly relevant. Plus, it’s just cool.

Advertising Benchmark 50

Advertising Benchmark Marketing Analytics Tools Social Media Copywriting 50

Digital B2B Marketing

APRIL 6, 2011

Mind you, this was an event about social media and website optimization. Mind you, this was an event about social media and website optimization. Many of the people in these B2B marketing positions are not using social media. B2B marketing thought leaders champion social media. It was the silence of Twitter.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Online Marketing Institute

JANUARY 4, 2011

The Takeaway Don’t be afraid to feature other companies on your corporate blog, especially if you’re in the B2B segment. The Takeaway Providing useful information and featuring other companies isn’t just restricted to B2B blogs. Your niche and your readership will dictate which ones work best for your blog.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. Earnest B2B ). Earnest B2B ). Earnest B2B ).

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Paid Content Social Media Stats Social Marketing 100

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

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Paid Content Social Media Statistics Research 100

Adobe Experience Cloud Blog

AUGUST 25, 2016

Last year, job listings for content marketers grew nearly 350% on Indeed.com between 2011 and 2015. Our study ranks SEO, HTML, Google Analytics, CSS, and programming as the most common technical skills that today’s content marketers need to master. So, how can applicants prove they’re competent?

Demand 48

Demand Content Marketing Thought Leadership Marketing Analytics Tools 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. The survey generated over 270 responses from B2B marketers - and the results are in! Google Analytics. Why not use it? Facebook Insights. Learn more here ).

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Why B2B Blogs Aren’t Achieving SEO Success May 26, 2010 at 9:22am ET by Galen DeYoung Earlier this month, I led the Hot Seat Lab on Better Blogging for Business at MarketingProfs’ B2B Forum in Boston. Make sure your title tag also induces searchers to click on it.

SEO 40

SEO Webcast B2B De-duplication 40

Webbiquity

FEBRUARY 7, 2011

ROI remains a contentious issue, but in at least a few areas best practices began to emerge. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass.

Social Media 100

Social Media Paid Content Tactics Tips 100

accelerate agency

APRIL 27, 2021

SEO stands for search engine optimization, and it’s the process of improving a website in order to catch the attention of search engines. Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. Some of these outdated practices include: Keyword stuffing.

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

Martech

FEBRUARY 11, 2022

Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to. Many use customer journey analytics to help ensure these experiences are optimized and personalized across all channels. B2B personalized marketing examples.

Work Management 116

Work Management Personalization Marketing Management Marketing AI 116

chiefmartech

JANUARY 25, 2017

There’s even a CDP Institute (which I happen to run) that publishes CDP-related news, best practices, use cases, buyer’s guides, and more. Although the CDP industry today is roughly the same size as the B2B marketing automation industry in 2011*, it has vastly lower awareness. I’ll do my best.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40