Digital B2B Marketing

MARCH 25, 2011

With limited time and space, newscasts, prime time schedules and papers have been carefully assembled from the best available content. Curating content reduces the burden of original content creation , allowing marketers to pull from the best information available for their audience, regardless of source. Good is no longer good enough.

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Curation Activities Media B2B Thought Leadership 100

B2B Digital Marketer

SEPTEMBER 29, 2020

In this episode of the B2B Digital Marketer Podcast , Nicoline Maes shares her experience working with B2B clients and how you can come up with a successful advertising and content marketing strategy through the right balance between push and pull marketing. 00:36 – Nicoline Maes’ background in B2B Digital Marketing.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. The first step to improving digital marketing results is to understand the emerging trends and best practices.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Allocadia

APRIL 15, 2019

Few companies had a fully functioning marketing operations organization and most companies had a few folks with part-time responsibilities for data and analytics. Additional MOps skills might come from other parts of the company and might include data, technology and integration knowledge, analytics, and reporting.

B2B Thought Leadership 40

B2B Thought Leadership Lead Ranking Work Management Thought Leadership 40

Valasys

SEPTEMBER 4, 2019

58% of the businesses measure ROI in terms of engagement i.e. likes & shares & yet 56% of marketers think they are unable to track their social media revenue (Source: socialbakers.com). User engagement is the most important matrix to start with. aligned with their businesses.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Measure and prove marketing ROI. Source: Focus Research Study: Marketing Automation, March 2011. Some of the best practice processes that should be examined as a company moves up in marketing automation maturity include: Sales and Marketing Alignment. Measurement and Metrics. How do you measure campaign ROI?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

Adobe Experience Cloud Blog

JUNE 2, 2011

by Jon Miller In March 2011, the Patricia Seybold Group and the Information Technology Services Marketing Association (ITSMA) jointly conducted a Data-Driven Marketing Survey of their members and subscribers. It won’t happen without executive sponsorship, clear objectives, and ways of measuring success. How did you conduct the survey?

Work Management 48

Work Management Marketing Management Marketing Automation Services Paid Search Agency 48

Atomic Reach

JANUARY 3, 2019

His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council. He is a digital marketing consultant that helped multiple companies and individuals build their business through sound digital marketing practices.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

The ideal inbound marketing manager should be an analytical, socially savvy “digital native” who gets search engine optimization and has experience with social media and a strong understanding of the fundamentals of content marketing. A minimum of two years social media experience with B2B organizations. Time management skills.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Adobe Experience Cloud Blog

AUGUST 5, 2011

At the time, I thought the best gift I could offer was a Marketing Operations mindset. Marketing dashboards are useless without a Marketing Operations focus to determine what & why to measure. Measurable data has grown 10x since 2000. Analytics should not become anal -ytics. 2011 Marketing Operations Partners.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Hubspot

AUGUST 3, 2012

In fact, in a 2011 Genius survey, more than 50% of respondents said they had not yet realized the value of their investment in marketing automation. In B2B marketing -- on average, after 1 year -- lists only retain 75% of their members due to overturn at companies. Marketing strategy solved!". But, here's some data to back it up.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Planning 28

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Webbiquity

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Social Media Strategy and Best Practices. by B2B Lead Roundtable Blog.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Webbiquity

JANUARY 9, 2012

What’s the best way to build a quality, relevant Twitter following? Discover the answers to those questions and many more here in 45 of the best guides to Twitter tips, tools and tactics of the past year. ” Think of those people-talking-over-each-other Sunday morning political talk shows and multiply it by a large number.

Twitter 100

Twitter Tactics Tools Tips 100

KoMarketing Associates

MAY 7, 2019

A recent survey found that only 14% of B2B marketers are still measured based on the total number of leads or inquiries they bring in. Compare that to the 54% of them who are measured on either MQLs (Marketing Qualified Leads), SALs (Sales Accepted Leads), or “Marketing-sourced revenue.”. It’s about driving revenue.

PPC 148

PPC Lead Generation Sales Qualified Leads Lead Ranking 148

Webbiquity

DECEMBER 27, 2011

85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. Facebook Marketing Tips and Tactics.

Facebook 100

Facebook Paid Search Agency Tips Tools 100

Hubspot

APRIL 8, 2013

Inbound agencies must be their own best case study -- but more on this in a later step.). It allows them to then be able to provide these services to their clients, answering the demand for measurable marketing results that keep clients sticking around. In other words, be your own best case study.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

KoMarketing Associates

MAY 7, 2019

A recent survey found that only 14% of B2B marketers are still measured based on the total number of leads or inquiries they bring in. Compare that to the 54% of them who are measured on either MQLs (Marketing Qualified Leads), SALs (Sales Accepted Leads), or “Marketing-sourced revenue.”. It’s about driving revenue.

PPC 120

PPC Lead Generation Sales Qualified Leads Lead Ranking 120

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. SEO in its present state is being dominated by the Internet of Things (IoT) and as the researching methodologies of prospects have evolved, so have the SEO practices.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Digital B2B Marketing

APRIL 6, 2011

Many of the people in these B2B marketing positions are not using social media. B2B marketing thought leaders champion social media. 8 Responses to Why B2B Marketing Is Not Social: An Unexpected Insight from SiriusDecisions Carmen Hill says: April 6, 2011 at 8:35 am Hey Eric, thanks for the shout-out.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Contently

APRIL 26, 2017

Content marketing job listings grew 350 percent on Indeed between 2011 and 2015. For instance, when we were interviewing Erin Nelson for our marketing editor role, I assigned her a 2,000 word explainer on best practices for mid-funnel content marketing in B2B tech. Either way, it’s a big red flag.

Rules 139

Rules Top of Funnel Content Marketing Planning 139

Online Marketing Institute

JANUARY 4, 2011

The Takeaway Don’t be afraid to feature other companies on your corporate blog, especially if you’re in the B2B segment. The Takeaway Providing useful information and featuring other companies isn’t just restricted to B2B blogs. Your niche and your readership will dictate which ones work best for your blog.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Digital B2B Marketing

APRIL 4, 2011

Integrating social media with your website, advertising, email and PR, not to mention customer service and sales, will deliver the best results. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Measurement , Social Media Tagged with B2B , ROI , social media Like Be the first to like this post.

Social Media 100

Social Media Media Budget Programs B2B 100

Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? Website traffic is the most commonly measured social media metric, followed by conversions, positive mentions and number of fans/followers. ” B2B Marketing Research and Statistics.

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Paid Content Social Media Statistics Research 100

Digital B2B Marketing

MARCH 27, 2011

All it takes is one comment exposing selfish motive to undermine your best intentions. Leave a Reply Cancel reply Eric Wittlake I am a digital and B2B marketer with a background in analytics and online media. But don’t pressure employees to share. Something pulls at all of our heart strings. Views expressed are my own.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Convince & Convert

FEBRUARY 23, 2012

Jay : That’s not the best for podcast audio quality when you have a mouthful of Gobstoppers. An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. It’s from a 2011 marketing survey by the Corporate Executive Board. That should tie me over. Eric : I know.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Digital B2B Marketing

MARCH 9, 2011

So do you consider what matters but is not measured? As digital marketers, we tend to measure the positives. Even negative measurements are rarely negative, they are just small positive measurements — low response rates or conversion rates. Over the last 10 to 12 years, a number of online tactics have come and gone.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Adobe Experience Cloud Blog

JANUARY 10, 2012

by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. Let’s put on side one.

Marketo 48

Marketo Trade Show Salesforce.com Multi-Channel 48

Digital B2B Marketing

MARCH 24, 2011

If you don’t say it, we will expect (at best) average behavior, and average behavior is what landed marketers in this situation. While social sign-on case studies in B2B are limited, initial results are impressive. Reply Eric Wittlake says: March 26, 2011 at 9:08 am Thanks Carmen. Clearly connect information with its use.

B2B Thought Leadership 100

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Here’s what the social signals said was the best content and the hottest topics. The survey generated over 270 responses from B2B marketers - and the results are in! Google Analytics. Why not use it? Facebook Insights. Learn more here ).

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

FEBRUARY 7, 2011

ROI remains a contentious issue, but in at least a few areas best practices began to emerge. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. How to Use Social Media for B2B Marketing by Inc. Mistakes were made.

Social Media 100

Social Media Paid Content Tactics Tips 100

Hubspot

APRIL 5, 2013

1) Set strategic and measurable marketing goals. And of course, ensure the goals you set are measurable, For instance, if your goal is to increase visitor-to-lead conversion rate, think about whether you have the tools in place to measure whether you’re doing that. 2) Establish exactly who your audience is.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

Adobe Experience Cloud Blog

OCTOBER 22, 2012

Panda – February 2011. I wrote a post recently on content auditing which explains some of the processes behind this – so my advice would be to analyse your analytics and find out what your readers like, share, interact with and convert from. For social, engagement is the key metric to measure.

SEO 48

SEO Advertising Agencies Work Management Top of Funnel 48

Full Circle Insights

NOVEMBER 25, 2020

Since 2011, marketing technology has evolved from a small group of vendors to a global $121.5 The key statistic, Rizzardini said, is search interest in “near me” has increased over 34x since 2011 and continues to accelerate. ”As Tools like Google Analytics can see all of the online interactions that each user had with a business.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Hubspot

JUNE 5, 2012

Google is constantly tweaking their algorithm -- just look at the history of Google's 2011 algorithm updates chronicled on this very blog to get a little snapshot. Perhaps the best way to understand the way Google sees your site is to ask Google. The Screaming Frog SEO Spider is a search marketer's best friend.

Budget Programs 28

Budget Programs Top of Funnel SEO Google 28