B2B Marketing Traction

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CMO Influence Rises But Most Are Still Not Social Media Ready

B2B Marketing Traction

According to the study, two-thirds of CMOs are still not ready to fully implement social media and digital marketing, a number only slightly reduced since 2011. The difference now is that more CMOs recognize this deficit in digital marketing activity (82% acknowledged they are under-prepared, compared to 71% in 2011).

CMO 100
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B2B Marketers to Increase Online Content, but What Kind?

B2B Marketing Traction

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). Use a website analytics to track downloads and visits. Here are some ideas for how to identify what content you should create.

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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

It was all about quality and volume content in 2010, and now it’s even more so in 2011. Online marketing offers great marketing analytics, allowing B2B marketers to better measure the results of their marketing investment. See my previous post, Why Marketing Content is Key to Getting Found Online.).

SWOT 100
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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

It was all about quality and volume content in 2010, and now it’s even more so in 2011. Online marketing offers great marketing analytics, allowing B2B marketers to better measure the results of their marketing investment. See my previous post, Why Marketing Content is Key to Getting Found Online.).

SWOT 100