Executive Insights: Imperative Marketing Analytics for the Modern Marketer
Marketing Insider Group
NOVEMBER 10, 2020
She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?
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