DivvyHQ

JUNE 18, 2020

Since its debut on Jeopardy in 2011, Watson has been incorporated into a variety of commercial applications, including content analytics. Unless you’ve been living under a rock for the last decade, you’ve probably heard of IBM Watson.

Analytics 55

Analytics Analysis Content Content Marketing 55

ViewPoint

FEBRUARY 2, 2011

Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services. Why is that?

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider. LinkedIn: Simo Ahava (24.8K

Marketing Analytics Tools 91

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 91

Webbiquity

FEBRUARY 13, 2012

Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November.

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Televerde

NOVEMBER 3, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology (MarTech), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Planning 59

Planning Analytics Enterprise Management Work Management 59

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. There you have it, my top 10 list of industrial marketing blog posts for 2011.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Webbiquity

JANUARY 30, 2012

Web Traffic Tracking Alternatives to Google Analytics by uber.la. ” Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement by Zoom Factor. the Flexi-Pages widget for adding sub-menu navigation and Mass Edit Pages for WordPress for making small changes to a large number of pages at once).

CMS Development 100

CMS Development Best Practices Marketing Analytics Tools Lead Scoring 100

Customer Experience Matrix

FEBRUARY 5, 2012

Each chart below has three columns: ‘change’: the change in feature availability among core vendors, compared with the January 2011 VEST. A separate analytical database is especially important for advanced analytics in general and for revenue management reports in particular. They still do but the gap is closing.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

APRIL 14, 2012

This included a full revamp of its customer interface, a new campaign builder and shopping cart, and new capabilities for Web analytics, lead scoring, and lead source reporting. Lead scoring (nicely executed), Web analytics, and lead source reporting all fill major gaps in the product. Stated so plainly, this doesn’t sound like much.

Lead Scoring 120

Lead Scoring Lead Ranking Analytics Campaigns 120

Onalytica B2B

JULY 19, 2018

Key Topics: Digital Transformation, Analytics. Bio: Sandeep is Digital Transformation, Analytics, Big data, IoT & Mobility evangelist with over 30 years of experience in IT Consulting and delivery. I had started writing my own blog simplified analytics since 2011. Location: Mumbai, India?.

Marketing AI 125

Marketing AI Digital Transformation Enterprise Management Analytics 125

Biznology

JANUARY 20, 2011

Let's suppose I gave you a quiz and asked, "Which of the following is the most important skill for online marketing in 2011? Tons of analytic tactics exist to find out what your customers are thinking. Image by Getty Images via @daylife. by Tim Peter. Is it social media marketing? Search engine optimization? Pay-per-click advertising?

Mobile Advertising 80

Mobile Advertising Social Media Search Engine Marketing Paid Search Agency 80

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. Audience and content analytics will rise in importance, as will detailed enterprise content marketing strategies that deliver on business goals and ROI. As Anita Lettink shows, that old saw is a bit of a myth. Marketers glommed onto it, plotting their future strategy on its gospel truth.

Marketing AI 559

Marketing AI Stats Planning Case Studies 559

Biznology

DECEMBER 29, 2017

Ever since Scott Brinker began tracking the martech space in 2011, when he identified 150 point solutions on the market, the category’s growth has been unstoppable. Predictive analytics becomes an essential tool in B2B. Self-service analytics. More growth in marketing technology—and more consolidation.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Brandwatch Marketing

OCTOBER 25, 2023

The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Aberdeen

JUNE 9, 2017

Guest Post by Martha Stuart, VP, Software Analytics, Revulytics. Since 2011, the landscape for marketing technology has soared from 150 vendors to nearly 5,000, according to MarTech Today. Supercharge Web Analytics. By leveraging usage analytics, the company was able to uncover key details about user behavior.

Analytics 63

Analytics Enterprise Management Marketing Automation Services Work Management 63

Webbiquity

FEBRUARY 27, 2012

20 Tips for developing a Successful Email Marketing Campaign by Web SEO Analytics. 5 Email Marketing & Social Media Musts For 2011 by iMedia Connection. over-reliance on images, particularly large images) and how to avoid them–assuring that what you intend is what your readers actually see.

Email Marketing 100

Email Marketing Planning Best Practices Ad Frequency 100

markempa

DECEMBER 29, 2011

We took online marketing activities, leveraged their analytics and optimized – measure, take action and repeat. Find out much more here: Finish 2011 Strong: Six Funnel Focal Points to Maximize Time, Resources and Revenues Part 1 and Part 2. Closed-loop feedback makes sales professionals worship their marketing department.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011. aschottmuller. Becky Denniston. Maybe next year….

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. A marketing technology stack is the set of tools marketers use to execute their everyday tasks, from analytics platforms to task management systems.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

InsightSquared

MARCH 4, 2019

The long and short of it is that you will not lose any of your Salesforce historical data if: Your Salesforce org was created before June 1, 2011. We know there is historical data on other objects not listed above, however, we wanted to focus on objects core to InsightSquared’s sales and marketing analytics.

Marketing Attribution 209

Marketing Attribution Forecasting Opt-out Opt-in 209

SnapApp

AUGUST 19, 2016

In This Issue: How Google Analytics Ruined Marketing. How Google Analytics Ruined Marketing. How Google Analytics Ruined Marketing. Content marketing job listings have grown 350% since 2011, and investing in content marketing is expected to grow by nearly $200 billion (with a b !) Want a Better Customer Experience?

Analytics 48

Analytics Marketing Analytics Tools Blogger Opinions 48

Webbiquity

MARCH 1, 2012

Benjamin Estes examines five tools for monitoring and reporting on organic traffic data, from the most basic (Google Analytics) through some more exotic options like Geckoboard and GinzaMetrics. Challenges in Automated Traffic Reporting by The Daily SEO Blog. 6 Free Steps to Practical SEM Keyword Development by Target Marketing Magazine.

SEO 100

SEO Tools Best Practices SEM 100

B2B Marketing Directions

JANUARY 14, 2023

The inaugural (2011) version of Scott Brinker's marketing technology landscape graphic contained about 150 solution providers. So, the marketing technology universe has grown by an astounding 6,521% since 2011. And respondents predicted that spending on marketing analytics will grow by 63% in three years.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

B2B Marketing Directions

MARCH 31, 2024

In his 2011 best-selling book, Thinking, Fast and Slow , Dr. Kahneman described his views regarding human judgment in non-academic terms and introduced his now-famous "System 1-System 2" model of human decision-making. System 2 (slow thinking) consists of thinking processes that are reflective, controlled, deliberative, and analytical.

Marketing Proposals 71

Marketing Proposals Impressions Opinions Paper 71

Chris Koch

DECEMBER 28, 2010

Analytics can wait. You need people who know how to create analytical processes and algorithms and all that stuff. What things do you wish we would stop doing and saying in 2011? Optimize your content for phones. General Marketing. Buying marketing automation tools or social media analysis tools aren’t enough.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Adobe Experience Cloud Blog

DECEMBER 22, 2010

That’s what senior executives expect and view as a key competitive differentiator, according to a new global survey: Analytics: The New Path to Value. Igniting Outsized Revenue Growth in 2011 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Lead and Manage With Data-Driven Decisions.

Lead Ranking 48

Lead Ranking Marketo Marketing Management Forecasting 48

SmartBug Media

APRIL 26, 2023

According to Pew Research Center, 85 percent of Americans own a smartphone —up from just 35 percent in 2011. This is where your analytics tool comes in handy. Using analytics tools to measure your campaign's performance means you'll be able to improve your future marketing efforts and get even more bang for your buck.

SMS 98

SMS Email Marketing Practices Urgency Marketing 98

Customer Experience Matrix

FEBRUARY 2, 2018

Today, they gather data from all sources, map it to a client-tailored version of a 100+ table data model, and expose the results to analytics and customer engagement systems as in-memory profiles. Back then, they were an easy-to-deploy Web site script that captured detailed visitor behaviors. Does that make them a Customer Data Platform?

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Enterprise Management Marketing Management 136

Zoominfo

JULY 3, 2020

Pipeline/Deals influenced by data #zoominfo — ZoomInfo (@ZoomInfo) April 27, 2011. Firmographic data plus the behavioral data that you gain through your website analytics can collectively provide a wealth of information. How do you measure the effectiveness of your data? Direct conversions 2. How to use firmographic data.

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

The ROI Guy

AUGUST 3, 2011

Alinean today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics.

Peer-to-peer 40

Peer-to-peer BtoB Budget Programs Demand Generation Agencies 40

MLT Creative

APRIL 29, 2011

May 10-12 , Internet World 2011 London, UK: The industry event for digital marketing and online business, including speakers from Facebook, Google and eBay. May 16-17 , Digital Summit 2011 Atlanta, GA: Join conversations on topics such as social media, cloud computing, online advertising, analytics, search and more.

Advertising Agencies 40

Advertising Agencies B2B Marketing WOM Web 2.0 40

SpotMe Blog

MAY 27, 2021

With built-in networking, personalization, content and analytics features, SpotMe now offers the most comprehensive hybrid event experience for you and your audience. Wi-Fi and 4G have become ubiquitous since we first released our mobile app back in 2011. Online-first. Performance improvements in SpotMe’s new mobile event app.

Knowledge Base 98

Knowledge Base Video Marketing Features Analytics 98

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals.

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

JANUARY 31, 2011

February 2-4, Digital Marketing Forum 2011 Austin, TX: From social media to email marketing to online advertising and beyond — DMF will cover everything you need to know to ignite your digital strategy in 2011. technologies to drive communication results.

Paid Search Agency 40

Paid Search Agency B2B Marketing Advertising Agencies Web 2.0 40

Hubspot

MARCH 20, 2012

We recently released HubSpot's 2011 Year in Review slide deck , filled with interesting insights into HubSpot's growth and milestones as a business over the past year. We wanted to share some of the milestones we and our customers have achieved in 2011 and give you a peek at the slide presentation, too. million leads in 2011.

Hubspot 28

Hubspot Enterprise Management Work Management Marketing Management 28

Webbiquity

FEBRUARY 23, 2021

By 2011 at the start of the cloud era this had increased 4x to 2 ZB. But while the office of finance is a natural fit, depending on the company, the sponsor could be a VP of sales, an IT executive, the COO, or anyone trying to solve a specific pain through data and analytics. In 2007, at the start of the mobile era, we generated 0.5

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319