B2B Marketing Directions

MARCH 31, 2024

Daniel Kahneman, the renowned psychologist best known for his groundbreaking work on the psychology of human judgment and decision-making, died this past Wednesday at the age of 90. Dr. Kahneman is widely regarded as one of the intellectual founders of the behavioral science discipline now called behavioral economics.

Marketing Proposals 71

Marketing Proposals Impressions Opinions Paper 71

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Watch next month (close to Father’s Day) for the Nifty 50 Men of Twitter for 2011. Diedre is the president of Mango! Marketing, author of PR 2.0:

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Salesforce Marketing Cloud

AUGUST 2, 2022

Is age part of your equation when you think about diversity, equity and inclusion? Companies need to meet the needs of this intergenerational workforce, and those that do see a positive impact from age diversity and age-friendly workplaces. A key barrier those over 50 face is age discrimination. The company they founded?

Generation 98

Generation Burn Rate Case Studies Work Management 98

Rain: The Growth Agency

NOVEMBER 30, 2021

With the roughly 10,000 Baby Boomers turning 65 every day from 2011 through 2029, this demographic represents a large and influential segment of society totaling roughly 70 million people who are expected to change the dynamics and definition of retirement. Consequently, Rain the Growth Agency.

Segmentation 52

Segmentation Demographics Advertising Agencies Paid Search Agency 52

Martech

JULY 14, 2021

The referral program kicked off in 2011 as an easy way for members to refer their friends to AmEx and get rewarded for doing so. But recently it’s seen startling success with younger age groups. American Express’s referral program, known as “Member-Get-Member” (MGM) is nothing new, of course.

Word of Mouth 111

Word of Mouth Acquisitions CAN-SPAM Mobile Marketing 111

Contently

MARCH 1, 2022

The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. Europe’s subsequent Age of Enlightenment amplified the importance of the individual and the stewardship of ideas. We are living in a golden age of plagiarism. No country for old memes.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Contently

SEPTEMBER 9, 2016

When I came on in 2011, there was practically no writing on the site, no words, mostly images,” Cashdan said. The post The Art of Content: How Artsy Brought a $64 Billion Industry Into the Digital Age appeared first on The Content Strategist. The internet changes all of that.

Content 60

Content Barriers Custom Publishing Amazon 60

Biznology

DECEMBER 29, 2017

Ever since Scott Brinker began tracking the martech space in 2011, when he identified 150 point solutions on the market, the category’s growth has been unstoppable. As these people age, their influence will grow. More growth in marketing technology—and more consolidation. In 2017, he counted 5,381 solutions, up 40% from the year prior.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Televerde

JANUARY 14, 2020

We partner with the Arouet Foundation , a non-profit organization founded by Televerde in 2011 to help women prepare and support the women as the return to the community. depending on age. annually; $76M since 2011 for Arizona state. Televerde operations generated $238M GDP and $196M labor income 2011- 2018.

Research 116

Research Budget Programs Lead Ranking Eloqua 116

B2B Digital Marketer

MAY 13, 2021

We are in this age of technological immersion and there is a huge storm of input that’s coming into us. His 2011 book, Killing Giants: 10 Strategies to Topple the Goliath In Your Industry, was hailed as one of the “10 Books You Have to Read” by Advertising Age. People’s behaviors are changing. Podcast Timestamps/Outline.

Trust Marketing 52

Trust Marketing Marketing & Strategy Paid Search Agency Consulting 52

Brandwatch Marketing

OCTOBER 25, 2023

According to Ad Age Datacenter Coca-Cola spent $3.3 Since Google moved to secure search in October 2011, measuring keyword traffic has become more difficult with the vast majority of keyword data hidden behind ‘(not provided)’ in the name of privacy. That’s rare.” Read more: Which Football Sponsors are Getting the Best ROI?

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Wondering Out Loud

NOVEMBER 29, 2010

Advertising Age has started listing the top Foursquare “check-in&# locations from the previous week. I suspect the weekly lists will not vary much through Christmas, and that we will see an uptick in national bar and restaurant brands as the Holiday Party season ramps up, but 2011 will be the true test for the value of the list.

Advertisements 40

Advertisements Advertising Stats Tagging 40

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals. At the 2011 Sales 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

MLT Creative

SEPTEMBER 30, 2011

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals. At the 2011 Sales 2.0

B2B Marketing 40

B2B Marketing Advertising Agencies Web 2.0 Marketing Management 40

ClickZ

JUNE 3, 2020

30-second summary: Betches Media is a digital publisher which was founded in 2011. Since its founding in 2011, Betches has featured content focused on humor and entertainment, but as the threat of COVID-19 grew, Betches shifted the focus of its content and programming on addressing the crisis by creating “Quarantainment programming.”.

Impressions 77

Impressions Curation Newsletter Ideal Customer Profiles 77

MLT Creative

JUNE 21, 2011

” The 2011 Business Marketing Association International Conference (BMA Unleash), June 1-3 in Chicago, had a similar effect on the more than 600 corporate marketers and agencies in attendance. In February 2011, he became the youngest driver in history to win the Daytona 500. Let’s do it again!”

Barriers 40

Barriers Advertising Agencies Paid Search Agency B2B Marketing 40

Digilant

NOVEMBER 8, 2023

Take a recent example from Netflix; the USA Network show Suits first premiered in 2011 but has recently skyrocketed in popularity, earning the top spot in TV streaming for 15 weeks straight as of November 2, 2023. In the age of streaming, premium no longer excludes older content; instead, it welcomes it.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

ANNUITAS

AUGUST 7, 2014

In a post dated July 14, 2011 (ages ago) in Social Media Explorer by Michael Brito from Edleman Digital, Brito talks about the importance of relevant content. This statement was true in 2011 and is even more important in 2014 – as the noise in the market is intense.

Relevance 100

Relevance Content Buyer Personas Trade Show 100

Engagio

OCTOBER 20, 2021

He learned the importance and essence of sales at a young age when he started a company when he was just 19 years old and ran it for approx 6 years. Vik joined Salesforce in 2011 and is currently looking after M&A GTM Integration. About the Guest. Vik is an entrepreneur at heart. Contact Vik Mediratta. Episode summary.

Marketing Analytics Tools 71

Marketing Analytics Tools Cross-Selling DemandBase Curation 71

Engagio

JANUARY 19, 2021

Then there’s also demographic data, which identifies details about the people within our target markets, things like age ranges, income level, education, and gender to name a few. That’s a 5233% growth since 2011!). It boasts roughly 8000 technologies in the marketplace.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Webbiquity

OCTOBER 5, 2012

Vocus vs. Cision (November 8, 2011). This post is starting to show its age, but the guidance is still useful to beginning bloggers. 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). The Nifty 50 Top Women of Twitter for 2011 (May 3, 2011).

PR 100

PR Stats Social Media Twitter 100

Contently

OCTOBER 14, 2020

Paired with a photo of a campfire: “The Lighter has Brought Bhutan Out of the Middle Ages. In 2011, the last recession was in full swing and many of my clients at Ogilvy were cutting budgets. .” And since every culture brags about its own cuisine, a second ad focused on Bhutan’s century-old eating habits.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman? this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Marketing Insider Group

JULY 6, 2015

Thankfully, there has been a “gradual reduction in female breast cancer incidence rates among women aged 50 and older,” according to the National Breast Cancer Foundation. Here in the United States, that number is at 220,000, with 40,000 deaths. POC, however, isn’t the only company relying on technology to improve the world.

Paid Search Agency 100

Paid Search Agency Companies Work Management Marketing Management 100

Contently

FEBRUARY 6, 2019

Publications like Adweek , Ad Age , The New York Times , and even CNN wasted no time throwing up their immediate takes on the best and worst spots of the night. In my opinion, the best Super Bowl ad of my lifetime is “ The Force ,” Volkswagen’s spot from 2011. It includes a distinct beginning, middle, and end.

Paid Search Agency 127

Paid Search Agency Ads Mobile Advertising Amazon 127

KoMarketing Associates

DECEMBER 14, 2017

News feed ads are familiar to most western markers – Facebook launched it in 2006 and Twitter followed in 2011. Now, marketers can use the people targeting feature to filter out people’s age and gender, their interests, browsing history by URLs, and keyword search history. News feed ads are on the rise in China.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Brandwatch Marketing

MARCH 7, 2023

million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Convert

DECEMBER 18, 2020

This was pretty common in 1999, as it wasn’t yet the age of interactive sliders that could display large information within small spaces. In 2011, Amazon created its own platform of experimentation called Weblab. The lack of visual design was common in this era, as the internet speed was low and websites were fairly basic.

eCommerce 119

eCommerce Amazon Comparison User-Generated Content 119

KoMarketing Associates

SEPTEMBER 12, 2016

Entrepreneur magazine points to the example of Chicago-area baker Foiled, which in 2011 filled about 1,000 orders a month. What is the age, gender, geographic location you’d like to reach? Your marketing qualified leads will display interests that are congruent with your company. What is your buyer persona ?

Marketing Qualified Leads 120

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 120

Convince & Convert

DECEMBER 27, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Age and Gender Influence Your Acceptance of Facebook Promotions. Regardless of age, 44% of men expect Facebook messages from brands to be promotional; 55% of women share that expectation.

Facebook 132

Facebook Sample Click Rate Promotion 132

Convince & Convert

DECEMBER 29, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. It’s a 50+ page orgy of data based on 2,020 telephone interviews of Americans ages 12 and up, conducted in February, 2011. (Happy Holidays! This is #2. – Jay).

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Marketing Insider Group

JUNE 2, 2011

I was sitting in a Miami hotel room on May 1st, 2011 catching up on Twitter when I saw a tweet that Osama Bin Laden had been found. That was confirmed by a recent report of who tweets… Twitter usage is up significantly according to the 2011 Update from the Pew Internet & American Life Project. Demographic Breakdown.

Twitter 100

Twitter Customer Surveys Internet Marketing Mobile Marketing 100

chiefmartech

AUGUST 25, 2018

The average age of these martech companies is 9 years , i.e., founded around 2009. That’s just about the size of the original 2011 marketing technology landscape. Anand pulled together a spreadsheet of all the Inc. Martech is maturing, but it’s still growing. The fact that there were 132 of them is pretty impressive.

Paid Search Agency 70

Paid Search Agency Companies Advertising Agencies Mobile Advertising 70

Valasys

AUGUST 10, 2023

Google has even used the freshness of content as a ranking factor since 2011. On average, any blog post by HubSpot contains a healthy combination of internal links that leads to their old content still faring well for its age and maintaining traffic. Brian Dean termed this “ Content Relaunch ” in one of my favorite blog posts.

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. B2B Marketing Predictions For 2011 A B2B Marketing Manifesto? Augmented Reality For B2B Marketing in 2011? This got me to thinking.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Tony Zambito

AUGUST 17, 2011

  Recently, Brent Leary and John Hernandez offered a perspective for The Social Customer in a report called The Social Customer Engagement Index 2011.    One of the profound shifts in the social age is how buyers today can avail themselves of knowledge that may have been hard to come by in the past. 

Social Networks 100

Social Networks Buy Interactive Marketing Social Marketing 100

Writing on the Web

JULY 4, 2012

The number of social media users age 65 and older grew 100 percent throughout 2010, so that one in four people in that age group are now part of a social networking site. As of June 2011 Facebook has 750 Million users. Over 25% of U.S. a year before. Facebook tops Google for weekly traffic in the U.S. 1 activity on the web.

Social Media 100

Social Media Blogger Business Media 100