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How Do You Like Your B2B Twitter Content? Artificially-Processed or Custom-Crafted?

MLT Creative

Until recently, I was possibly the least automated B2B marketing professional on Twitter. At our agency we try to be as human and helpful as possible when creating content, but we do use automation tools. How does your Twitter account look to the rest of the world? Bots – More than 90% pumped out from an RSS feed.

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Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools. Maybe not so much. What is it for? Who is our target?

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Consider what is taking the place of the blog: social sites like Facebook and Twitter.

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Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter Tips, Tactics and Techniques.

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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

If you were to look at my company’s Google Webmaster Tools (screenshot below) you would see that most of the links to our site are to our blog. I typically recommend that a company set up their blog on a subdirectory of their site (www.sitename.com/blog), so that links are attributed to belong deep within the root domain.

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How to Define & Measure Social KPIs – Part -1

Valasys

According to a report by Pew Research Centre, 67% of Americans report that they get at least some of their news on social media, primarily on Facebook & Twitter. Tools to measure Social Media Metrics. PostRank: This is a great tool to measure the performance of content with RSS feed.

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

Outsource and pay for performance If you are managing your PPC program in-house, or using an agency, explore the options you have for engaging an agency in a Pay For Performance arrangement. Hear ideas from a number of companies about their approach to managing keywords, testing ad copy, testing landing pages, and what tools they use.