Martech
AUGUST 29, 2023
He’s also a leading contributor around GA4 properties on Measure Slack and Twitter, but “mostly you will find him at an ice rink somewhere playing hockey.” Optimize Smart is also the name of the blog about web analytics that he has been writing since 2011. LinkedIn: Brie E Anderson (2.6K LinkedIn: Benjamin Mangold (7.7K
Webbiquity
JANUARY 28, 2011
According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
NuSpark Consulting
JULY 30, 2011
The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions.
NuSpark Consulting
JULY 30, 2011
The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google continues to add features and options to its search and display advertising platform with the goal to continually help its advertisers generate leads and produce efficient conversions.
Buzz Marketing for Technology
DECEMBER 8, 2010
Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Keep in mind we all start in the same place and that’s at ZERO!
NuSpark Consulting
NOVEMBER 16, 2011
So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. 78% of their biggest challenge is generating quality leads. Generate Leads: 46%. . Of course! .
KoMarketing Associates
JULY 22, 2016
The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). The imperative is clear: Marketers need to regain control of their data by increasing confidence in the accuracy and including meaningful data sets that lead to decision-making conclusions.
Expert insights. Personalized for you.
95 
Let's personalize your content