Convince & Convert

DECEMBER 30, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. (Happy Holidays! This is #1.

Google 149

Google Lead Ranking Lead Scoring PageRank 149

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

SEPTEMBER 20, 2010

Banco Hipotecario’s facebook page has over 14,000 fans and was the centerpiece of their second phase of the campaign. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. United States License.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

Convince & Convert

JULY 3, 2011

My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. No slaving over list creation (Twitter), or slogging through the mine field of clicks and sketchy instructions for creating your own groups (Facebook).

Google 166

Google Lead Ranking Lead Scoring PageRank 166

The Effective Marketer

MAY 10, 2010

The duck has 165,000 facebook fans in the US. One Response to Taming Your Brand Mascot David Thompson says: April 4, 2011 at 8:38 pm I specialize in designing brand mascots. Here are some highlights of the Aflac duck’s impact: First year after the duck’s introduction, sales were up by 29%. Today the name recognition is 90%.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Convince & Convert

JULY 3, 2011

My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. No slaving over list creation (Twitter), or slogging through the mine field of clicks and sketchy instructions for creating your own groups (Facebook).

Google 147

Google Lead Ranking Lead Scoring PageRank 147

NuSpark Consulting

NOVEMBER 16, 2011

And then marketing firm WebMarketing123 put out a report, the 2011 State of Digital Marketing from a survey of just 500 marketers, of which two-thirds were B2B. That’s where paid search enters the picture, and that’s why I wrote a new ebook, A Strategic Guide to Lead Generation Using Pay-Per-Click Search Marketing with Google Adwords.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Ranking Lead Scoring 100

The Effective Marketer

OCTOBER 14, 2009

By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections. Give your network a boost with PeopleMaps The answer is in PeopleMaps. United States License.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” The people that are fans of your company on Facebook? ” white paper.

Social Media 138

Social Media ROI Media Correlation 138

Outbrain

MARCH 19, 2019

The founder of WordStream, and now the CEO of MobileMonkey, he has developed a deep and broad understanding of every aspect of online advertising, from AdWords to Facebook marketing to chatbots. He spent 10 years at Google building AdWords and was the company’s first AdWords evangelist. Frederick Vallaeys. Kirk Williams.

Paid Content 36

Paid Content PPC Advertising Agencies Paid Search Agency 36

Hubspot

AUGUST 31, 2011

Facebook Ads allow you to promote your business, attract more fans for your business Page, and drive more leads for your sales team. Are you experimenting with Facebook ads to help supplement your organic Facebook marketing efforts ? The ad creation and management tools are very similar to the Google AdWords interface.

Facebook 28

Facebook Advertisements Advertising Cost Per Thousand 28

Content Standard

JULY 7, 2015

This mid-size brand saw initial growth following an impressive round of VC funding in 2011 and favorable coverage in a number of extremely popular fashion magazines. Following the hype, it needed to build out a digital presence that could sell. Implications for Pinterest Marketers. Planning will be key to a successful paid Pinterest campaign.

Paid Content 40

Paid Content Advertising Agencies Top of Funnel Advertisements 40

The Effective Marketer

MARCH 7, 2009

Just as a sidenote, I thought ironic the fact that for a “digital marketing conference&# that focused on social media (blogs, wikis, twitter, facebook, etc.) Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. Consumers actually place the highest value on deals and promotions (83%) and rewards programs (70%). (

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Biznology

DECEMBER 14, 2010

Sure, search engines and social sites like Google and Facebook aggregate loads of people. Make sure any pages you have on social and review sites like Facebook, Twitter, Yelp, and LinkedIn show accurate, up-to-date, and, where possible, brand-relevant information. But "everyone" also uses email, social media and mobile phones, too.

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Team meetings.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

The Effective Marketer

JUNE 21, 2009

Veredict : If you are new to using LinkedIn and Facebook for your business, Elyse’s presentation is a great starting point. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JULY 21, 2009

Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. Do we need to create rules or procedures for using it?

Social Media 100

Social Media Planning Work Management Social Marketing 100

LeadSquared

JUNE 5, 2017

Since 2011, the number of internet users has increased from 2 billion to more than 3.4 million Facebook posts per minute and 4 million Google searches per minute will likely make your content as hard to find as a needle in a haystack; that is, if you don’t create a proper strategy. billion people.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Content Marketing Planning 52

The Effective Marketer

JUNE 13, 2009

From free PPC tips , free guide on Facebook for business , free eBook on Twitter for Business , free email marketing guide , and other miscellaneous free stuff (some of which you wish you had never found). And if you do a simple Google search, you’ll find tons of other free stuff that does not require registration.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Online Marketing Institute

APRIL 4, 2011

Besides Google Adwords and Bing, what other major PPC sevices are. Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

The Effective Marketer

MARCH 9, 2010

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. I think the only good thing going for them is that their name is recognizable and so people may spend some time deciphering their email. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Hubspot

SEPTEMBER 24, 2013

Warning: This isn''t one of those happy news updates that opens up new doors for your marketing -- like Facebook announcing embedded posts. We also can''t help but think that, because Google is encrypting search activity for everything but ad clicks, this is a move to get more people using Google AdWords. What All This Means.

Keywords 28

Keywords Google Adwords Marketing Analytics Tools 28

chiefmartech

JUNE 20, 2016

billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). In fact, both Google and Facebook have been better positioned as marketing technology power players than LinkedIn — but Microsoft’s acqusition of the company changes that.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. So here is my list of B2B Marketing Insider predictions for 2011. Related Posts: The Future of B2B Marketing: It’s Social Confessions Of A B2B Marketer Augmented Reality For B2B Marketing in 2011? And what a wild ride it has been.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Online Marketing Institute

DECEMBER 23, 2010

The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.) Force the powers-that-be (IT team, Management, procurement, etc.) Comments are closed.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

AUGUST 31, 2011

PWB Marketing Blog Demand Generation | Branding | New Media Skip to content PWB HOME ABOUT OUR TEAM BUILD A BRAND GENERATE DEMAND BLOG HOME ← How To Create B2B Content Your Prospects REALLY Want How to REALLY Increase B2B Blog Traffic Posted on 08/31/2011 by Chad Wiebesick Good content isn’t enough for a blog. You also need traffic.

Traffic 40

Traffic Demand Generation Agencies Paid Search Agency B2B 40

Hubspot

JANUARY 1, 2013

At Google, 2011 may well be viewed as more critical, but 2012 was a much bigger year for the space as a whole, especially from the consumer’s and business owner’s perspective. The release of Facebook Nearby. In some sense, Facebook has forced Google’s timetable a bit with its launch of Nearby. The release of Google+ Local.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

Hubspot

JUNE 7, 2012

According to Knotice's Mobile Email Opens Report , nearly a third of all emails in the second half of 2011 were opened on a mobile device. newsletter, twitter, adwords, etc.). For Facebook: [link] [link]. How to Design Email for Mobile. In some companies, like eCommerce company Gilt Group , that number rose to half.

Email Marketing 28

Email Marketing Tips Ad Frequency Planning 28

Convince & Convert

FEBRUARY 23, 2012

It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. But that obviously won’t be able to work forever, the same way AdWords has 2, 5, 10, 50 different ads running at a time. Same is probably true in Facebook ads, as well, I would guess. Eric : Facebook ads just creep me out.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

LeadSquared

NOVEMBER 11, 2013

One of the questions that caught our attention was this…in 2011, Google had started suppressing organic keyword searches from marketers to disallow them to see which terms were bringing traffic to their site. Google hides organic keyword searches, but will pass the data if they are PPC ads through Google Adwords. Need I say more?

Keywords 52

Keywords Search Marketing Google Adwords 52

QuanticMind

JANUARY 18, 2017

Advertisers had a clear path to ROI on platforms like Google AdWords and Bing Ads. For instance, some platforms will remain strong for Google AdWords. For instance, Dafiti, one of the largest e-commerce players in Latin America , manages 30 million keywords, 100,000 product groups, and $1M in monthly spend on AdWords.

Work Management 40

Work Management Marketing Management Advertisements Advertising 40

Directive Agency

JUNE 24, 2019

I was googling, how to get visitors to your website, and I was running into AdWords, and, you know, I started out greener than green. Well, we met with the growth team of Facebook. I’m in a conference room with VP level people at Facebook and we’re going over, how can Facebook improve their SEO?

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

I was googling, how to get visitors to your website, and I was running into AdWords, and, you know, I started out greener than green. Well, we met with the growth team of Facebook. I’m in a conference room with VP level people at Facebook and we’re going over, how can Facebook improve their SEO?

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Biznology

APRIL 1, 2014

The same thing with social media: just because you can use Facebook and follow folks on Twitter doesn’t mean you know how to do social media marketing or be a digital PR professional. Get some training, hire a professional, work on your foundation. They want to jump in, feet first. This is terrible in all ways. Go git ‘em, Tiger!

Social Media 80

Social Media Media Adwords Communities 80

Biznology

APRIL 1, 2014

The same thing with social media: just because you can use Facebook and follow folks on Twitter doesn’t mean you know how to do social media marketing or be a digital PR professional. Get some training, hire a professional, work on your foundation. They want to jump in, feet first. This is terrible in all ways.

Social Media 80

Social Media Media Adwords Communities 80