Remove 2011 Remove Adwords Remove Cost Per Click Remove CPA Remove Media
article thumbnail

Growing your business in a world without Google

Biznology

But "everyone" also uses email, social media and mobile phones, too. Explore additional media. And explore additional media models. Historically, most businesses have paid for media in terms of cost-per-thousand impressions (CPM). But don't forget cost-per-action/acquisition (CPA).