MarTech’s GA4 experts to follow
Martech
AUGUST 29, 2023
He’s the author of “Learning Google AdWords and Google Analytics,” and was invited by Google to become a Google Certified Trainer for Google Analytics and Google AdWords (now Google Ads), making him the first such outside of the USA. Optimize Smart is also the name of the blog about web analytics that he has been writing since 2011.
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