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MarTech’s GA4 experts to follow

Martech

He’s the author of “Learning Google AdWords and Google Analytics,” and was invited by Google to become a Google Certified Trainer for Google Analytics and Google AdWords (now Google Ads), making him the first such outside of the USA. Optimize Smart is also the name of the blog about web analytics that he has been writing since 2011.

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world. Google Instant) and changes within AdWords itself. How can you use AdWords reports to fine-tune campaigns? When should you use the AdWords Editor? 5 Reasons Why We Love AdWords Editor by 1upDigital.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process.

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4 Ways to Measure and Track Brand Awareness

Brandwatch Marketing

Since Google moved to secure search in October 2011, measuring keyword traffic has become more difficult with the vast majority of keyword data hidden behind ‘(not provided)’ in the name of privacy. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website.

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How to Audit Your PPC Campaign & Identify Metrics for Success

Hubspot

If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze. Recently, I asked 17 PPC experts to tell me the top three PPC metrics they pay the most attention to when analyzing their AdWords accounts. Sometimes it can be confusing and overwhelming.

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Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.

NuSpark Consulting

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. For this example, mine is called Remarketing 2011. It’s my job to stay abreast of these new features and recommend to clients where appropriate. Sound interesting? Here’s how I do it.

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Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.

NuSpark Consulting

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. For this example, mine is called Remarketing 2011. It’s my job to stay abreast of these new features and recommend to clients where appropriate. Sound interesting? Here’s how I do it.

Adwords 100