acquisition 2011 CMO Forrester Trends 
KoMarketing Associates
JANUARY 18, 2018
The “ B2B Enterprise Content Marketing 2017 : Benchmarks, Budgets, and Trends—North America” report offered great insights into the current state of B2B content marketing. The CMO Survey Highlights and Insights Report ” offered direct insight into the marketing budgets of B2B product and service companies. Content Marketing.
The Effective Marketer
FEBRUARY 16, 2011
With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments. I’d be happy to fix the infographics for benefit of everyone.
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